At present, the combination of goods and illustrations is widely used in product packaging design. Now web designers also apply it to web banner design. The rendered product is used as the background and ornament of the main visual and illustration elements, so that the reality and abstract elements can form complementary interaction, so that visitors can shine at the moment, remember the scene quickly and deeply, have a good impression on the product and have a desire to buy.

Second, the large font layout is simple.

The trend of minimalist web design became popular in Japan a few years ago. Japanese design masters use the minimalist style to the fullest, and simplicity is not lost in simplicity. They removed all the redundant decorative elements and used oversized fonts and product elements to present visual effects, further highlighting the attributes of the products. After continuous updating and iteration, it is more popular and modern in web design.

Thirdly, the design style of big background elements such as stripes and dots.

Patterns, textures and other background elements are modified to make a comeback, bringing more diverse and refreshing visual impressions. Because not all industries are suitable for large-scale blank space, some customers will feel that too much blank space will be empty. So the background such as stripes can solve this problem and make the web page look less empty. Make the web page look more detailed and more design-oriented.

How to treat illustrations in packaging design? Illustration is very decorative, but everything in illustration creation is to express the connotation of illustration and materials. The works designed through the expression of illustrations can reflect the characteristics of the combination of illustrations and materials, and can also play a certain role in promotion. There are many forms of expression on the design screen, and different packaging design schemes can be given through different forms of expression. The composition should be creative. Illustration is commonly used in packaging design in the following two forms. 1. Direct illustration method Direct illustration occupies a large proportion in commodities, directly using pictures similar or identical to the contents of commodities, and adding some categories and related graphics to illustrations. This way will make consumers interested in goods. 2. Text illustration The focus of text illustration is mainly divided into two aspects: one is the trade name. Two are visible. The sound of the book and the picture of the text can set off each other, or it can be more than just a single text.

How to get started if you want to learn illustration? The above two pictures are illustrations I drew for my family, which were made into derivative tableware and bags.

Many people ask me what illustrations are. How to learn? Does it work? Starting today, I will share my understanding of illustration and my experience on how to teach illustration by myself without foundation for non-art majors.

First, the definition of illustrations

The first two pictures.

You should be familiar with these two pictures, illustrations in primary school Chinese textbooks. In fact, this is illustration, commonly known as illustration.

Illustration is to emphasize and publicize the meaning of the article or create a visual effect, and then visualize the text content.

Second, the types of illustrations

Classification by application

1. Poster publicity belongs to outdoor advertising, which is mainly distributed in a series of public places such as urban streets, commercial areas, parks and stations.

Public welfare category

film

2. Illustration of product packaging

3. Children's picture book field

4. Comedian

5. Publications, WeChat official account headlines, Weibo articles.

6.CG animation

All of the above can be classified as commercial illustrations. One more thing, commercial illustration is just one of many art forms, which is short-term and efficient, and is essentially different from professional painting, which is why even zero foundation can quickly enter the world of illustration.

According to tool classification

1. Colored lead

2. Watercolor painting

3. Oil painting

4. Needle pen

5. Digital illustration, which I want to focus on, because most illustrations are made of digital illustrations, that is, software. For example, PS, AI, SAI these mainstream design software. These two paintings are made of AI.

Let's call it a day. The next article will share the tools and resources related to drawing illustrations, and how to become a commercial illustrator with zero foundation. Welcome attention.