From professional beggars who existed 20 years ago, to a treasure farmer's market ten years ago, and then to short video broadcasts that sold badly in recent years.

Many people earn a lot of traffic and make a lot of money by selling miserable marketing. Some people express themselves, and they are the miserable people. Some people film the tragic experiences of others and gain public sympathy for their own interests.

Just like the previous video of "Cheating Liangshan girls to sell miserable goods". The little girl in the video has never seen her mother. Her father died and she couldn't afford to go to school. Her life experience is very tragic. Many people can't help but contribute their love when they see this place, and they have to buy self-produced apples sold by poor villagers in Liangshan area.

As a result, it was revealed by netizens that all these were false videos shot by the marketing team by deception and violence, in order to arouse everyone's sympathy and promote the sales of goods.

This unscrupulous marketing team, in order to achieve the effect, even used eye drops, pinching children and other means to artificially create a scene of girl traffic. He also lied about helping the dumb mother and son sell homemade apples, but he actually sold goods on the market. Finally, this unscrupulous team was also destroyed by the police and exposed by the media. This ending is also a great event.

Now, platforms such as Tik Tok also prohibit selling courses by selling tragic marketing and gaining sympathy.

So, can we continue to do this unsalable thing?

Actually, it is possible. After our tests, those who don't sell well are very basic and can get out of the circle quickly. But the degree of poor sales must be controlled.

Recently, our company's account number was not sold well+tax bankruptcy was established, which brought traffic and heat, and therefore realized a lot.

Of course, selling houses and cars in tragic videos really has something to do. Poor sales require a certain degree of basic authenticity and cannot be fabricated out of thin air.

I carefully analyzed the reasons for going out of the circle. On the one hand, it hit the cusp of tax inspection, on the other hand, the topic of poor sales helped people set up a circle. Think carefully about the current personnel design, which is so easy to realize, and you will find that it actually caters to the audience's psychology.

Because, for the vast majority of people, seeing people who are richer than themselves go bankrupt will make them much more relaxed and less stressed. At this time, when he looks at you, he will have a sense of superiority. You have fallen from the altar. At this time, it is much easier for you to let him give you consumption.

Besides, we can also visit Li Guoqing. From "National Day General" to "Qing Zi", how much has the popularity increased, and even rushed to the top of Tik Tok's list of carriers. He pinned the official seal on his waist, which also made fans ridicule and once again made the topic out of the circle.

This kind of selling hardship is the correct online selling hardship, and the core of success is to find the weakness of human nature.

Of course, such marketing only opens the entrance of traffic. Finally, whether this business can be done well for a long time depends on the delivery after the traffic comes. The core is to provide effective value to others.