? After chatting for a long time, I think the theme (succulent plant theme) and business ideas of the coffee shop are quite good, and I wonder why there are so few customers. ?
He said: Their coffee shop is on the third floor of an art park, and the first floor is a Starbucks. Many people who come here go to the first floor and are directly sucked away by Starbucks.
The location of the store can basically determine the success or failure of the business, just like choosing a marriage partner, which determines your success or failure for a long time to come. Many people will pay special attention to some factors, such as area, price and ventilation. These factors are also important, but not the most important, and the two most important factors are often ignored. First, the flow of people; Second, regional peer competition. ?
I don't need to say more about how important transportation is. If there is enough traffic, even if the products and services are a little poor, they can make a lot of money. Just like the poor advertisements, some people will still believe that some people will buy them. The flow of people is too small, and it is useless for you to turn products and services into flowers. ? The intensity of regional peer competition represents how many peers will carve up your passenger flow, which is also a traffic problem in essence.
? If there are many competitors around, it will be even more deadly. So choose a place with fewer peers. If you enter some shopping malls, you can also consider signing an exclusive agreement with the shopping malls. Opening a coffee shop above Starbucks is very risky, as mentioned above.
? When choosing a site, the above two key points are the premise. After finding the address of the store with a large flow of people and weak competition among regional peers, we will evaluate other factors, look at the rent, calculate the break-even point and estimate the flow. If we can expect a good return on investment, we can do it. ? Some words that are inconvenient to write here are in the public micro-signal "Wu Handi is very cute" (WeChat ID:whdkad), and it is a surprise to reply "useful" in the official WeChat account.