1, brand strategy

One of the important tasks of network marketing is to establish and promote the brand of enterprises on the Internet, quickly establish the brand image and realize the promotion. The construction of network brand is based on the construction of enterprise website, and through a series of promotion measures, it achieves the cognition and recognition of customers and the public to the enterprise. To a certain extent, the value of online brands is even higher than the direct benefits obtained through the network.

2. Web strategy

Small and medium-sized enterprises can choose a more advantageous address to build their own websites, which will be maintained by special personnel after establishment, paying attention to publicity and saving a lot of advertising expenses in traditional marketing.

3. Product strategy

If small and medium-sized enterprises want to use online marketing methods, they must be clear about their products or services and which products are selected by online consumers. Positioning the target group, because the cost of online sales of products is much lower than other sales channels, small and medium-sized enterprises can obtain greater profits through online marketing if their products are properly selected.

4. Price strategy

Price strategy is also one of the most complicated issues. The price strategy of network marketing is a direct dialogue between cost and price. Because of the openness of information, consumers can easily grasp the prices of competitors in the same industry. How to guide consumers to make a purchase decision is the key. If small and medium-sized enterprises want to succeed in online marketing in price, they should pay attention to the cost performance of their products and the characteristics of their products compared with competitors in the same industry. In addition, due to the impact of competitors, the price strategy of online marketing should also be adjusted in time. Small and medium-sized enterprises have different marketing purposes and can set prices according to different time. For example, in the stage of private brand promotion, consumers can be attracted at low prices, and profits can be reduced to occupy the market on the basis of calculating costs. After the brand has accumulated to a certain stage, an automatic price adjustment system will be established to reduce costs, and timely adjustments will be made according to the supply and demand situation in the variable cost market and the quotations of competitors.

5. Promotion strategy

Promotion The basic purpose of marketing is to help increase sales, and online marketing is no exception. Most online marketing methods are related to promoting sales directly or indirectly, but promoting sales is not limited to promoting online sales. In fact, online marketing is very valuable for promoting offline sales in many cases. Represented by online advertising. Online promotion has no personal promotion or direct contact promotion under the traditional marketing mode. Instead, a large number of online advertisements are used as soft marketing methods to achieve the promotion effect. This practice can save a lot of human and financial expenses for small and medium-sized enterprises. Through the effect of online advertising, more people can go to large places to explore potential consumers, and through the rich resources of the network, they can reach cooperative alliances with non-competitors, thus broadening the consumption level of products. Network promotion can also avoid the uniformity of promotion in reality, and the best promotion effect can be achieved by combining the corporate culture with the corporate culture of the website that helps to promote.

6. Channel strategy

In order to promote consumers to buy, promotional information, new product information and company dynamics should be published on the website in time. In order to facilitate the purchase, we should provide a variety of payment methods to give consumers more choices. When building the company's website, we should set up an online shop to increase the possibility of sales.

7. Customer service strategy

The difference between network marketing and traditional marketing mode lies in its unique interactive mode. The traditional marketing model is very important in interpersonal communication, and the marketing method is relatively simple. You can establish online marketing according to the characteristics of your own products.

Second, the steps of network marketing:

1, find the market: find the market you should do, the products you want to sell, or the products you can sell; According to the network market, make decisions on the market direction;

2. Setting the market: positioning the market; Consumer positioning; Product positioning; Price positioning; Differentiated positioning; Channel positioning; Advertising positioning.

3. Market formulation: according to the fixed market, formulate the methods and strategies of network marketing, and finally carry out network promotion and advertisement exposure; Then, customer service, or offline transactions; Finally, pursue sales!