The guiding role of the government. During the development of Yiwu Fair in recent years, the local government has clearly defined its role and appropriately restricted its participation in support work without forgetting or abusing its role. For example, the government usually undertakes the public affairs of enterprises, which goes beyond the boundaries, such as the development of urban resources and public resources, the coordinated development of fair and just promotion activities between cities and Yiwu and local markets, the fair and welfare development of local convention and exhibition industry, and the fairness of public security, transportation, reception affairs and culture. Thanks to this strategy, the local government has fully realized the importance of market services by promoting the trade of developing cities. Therefore, properly arrange the product categories in the local market so that enterprises can better participate in fair competition; It further improves the efficiency and provides better services for issues such as company registration, customs declaration, public security, residence and foreign management. At the same time, it also strengthened the support for the development of public resources and improved the environment of exhibition economy. Because the government canceled the restriction of dogma and provided indirect coordination, support and service instead of directly participating in an exhibition of specific affairs, it greatly ensured the fair and healthy development of Yiwu and realized its important function of following market rules in the local exhibition economy.