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Topic: Research on the Promotion and Application of Clothing Brand Based on Mobile Internet
catalogue
abstract
abstract
The first chapter is introduction.
1. 1 Research background and significance of the project.
1. 1. 1 research background of the project.
Research significance of 1. 1.2 project
1.2 research status at home and abroad
1.2. 1 research status abroad
1.2.2 Domestic research status
1.3 research contents and methods
Research content 1.3. 1
1.3.2 research methods
1.3.3 research route
1.4 main innovation points of project research
The second chapter is the related theoretical research of clothing brand promotion.
2. 1 brand overview
2.2 brand promotion related theoretical analysis
2.2. 1 Definition and means of brand promotion
Elements of brand promotion
2.2.3 The basic theory of brand promotion
2.3 theoretical analysis of clothing brand promotion
2.3. 1 clothing brand positioning
2.3.2 Relationship theory of clothing brand promotion
2.3.3 Analysis of the relationship between consumption environment and clothing brand promotion
The third chapter is the definition of mobile Internet and related theoretical research.
3. 1 Concept and classification of mobile Internet
3. 1. 1 the concept of mobile internet
3. 1.2 Classification of Mobile Internet
3.2 Characteristics of Mobile Internet
3.2. 1 terminal mobility
3.2.2 Business timeliness
User identifiability
Convenience of service
3.3 Operation Mode of Mobile Client
3.3. 1 mobile network style
Application software
Third party platform
3.4 Development of Mobile Internet
3.4. 1 Mobile Internet craze
3.4.2 Development Status of Mobile Internet
3.4.3 Development Prospects of cmnet
The fourth chapter is the research on the promotion advantages and strategies of clothing brands under the mobile Internet.
4. 1 Inevitability of Clothing Brand Promotion under Mobile Internet
Dependence on handheld devices
4. 1.2 products in the information age
4.2 Advantages of promoting clothing brands through mobile Internet
4.2. 1
4.2.2 Promotion of clothing brand promotion information
4.2.3 Enhance the autonomy of clothing brand promotion.
4.2.4 Promote the interactivity of clothing brand promotion.
4.2.5 Promotion of Clothing Brand Accuracy
4.3 Research on Clothing Brand Promotion Strategy under Mobile Internet
4.3. 1 social hotspot promotion strategy
4.3.2 Promotion Strategies of Social Media
4.3.3 Promotion strategy of interactive experience
4.3.4 Promotion Strategy of Network Phenomenon
4.3.5 Business multi-platform promotion strategy
The fifth chapter is the practical application of clothing brand promotion based on mobile Internet.
5. 1 Application background and positioning analysis of photosynthetic energy brand in mobile internet
5.2 Promotion Principles of Photosynthetic Clothing Brand under Mobile Internet
5.2. 1 customer first principle
5.2.2 The principle of creative interaction
5.3 Application of Brand Promotion Strategy of Photosynthetic Clothing under Mobile Internet
5.3. 1 Popularization and application of social hot topics
5.3.2 Diversified promotion and application of social media
5.3.3 Promotion and application of timeliness of interactive experience
5.3.4 Popularize and apply network phenomenon in time.
5.3.5 Multi-platform popularization and application of mobile commerce
5.4 The promotion and application of photosynthetic energy clothing brand under the mobile Internet has achieved initial results.
Chapter VI Conclusion and Prospect
6. 1 research conclusion
6.2 Problems and Research Prospects of the Project
6.2. 1 defect
6.2.2 Research Prospect
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