Cosmetic enterprises in China seem to be constantly impacted by major brands such as Europe, America, Japan and South Korea, and the cosmetic industry in China is gradually monopolized by international brands. L 'Oré al and Beiersdorf, the world's first-line cosmetics and skin care brands, specialize in high-end products. If foreign capital wants to expand its market share, it is the fastest shortcut to acquire domestic national brand companies. In the next few years, foreign investment in China cosmetics market will increase and expand to the low-end market. How should domestic cosmetics develop their own products?
The healthy development of enterprises not only needs long-term business vision and scientific marketing strategy, but also depends on a good market environment. The chaotic market environment is an important reason why the cosmetics industry in China cannot develop healthily.
At present, there are more than 4,400 enterprises producing cosmetics in China, most of which are small factories with neither capital nor technology. More importantly, these small companies are backward in management concepts and indifferent in brand awareness, which makes profit-seeking doctrine popular. Although they also have the awareness of brand operation, they soon found that scientific research is not as affordable as advertising, so short-sighted marketing concepts occupied the dominant thinking of enterprise management. The whole industry is full of impetuous atmosphere of quick success and instant benefit, and enterprises only see immediate interests, and forget all about brand planning and long-term strategy.
Those enterprises that run behind some big enterprises may also have certain sales performance in the short term, but if they never have their own selling points and characteristics and form their own value system, imitation and following the trend will not make enterprises grow, but they will be in danger of death.
For the enterprise itself, surrounded by foreign giants, reverse development may be the most important means. It is understood that Ganmeiyashi, which is currently in the ultra-high-end market in China, has used the "golden liquid" EGF in the biological field and a perfect EAS marketing system in product research and development, which effectively distinguishes and distinguishes it from western cosmetics in terms of product function and mechanism, and has won the trust and praise of consumers. The first "EGF Biotechnology International Development and Cooperation Summit Forum" was held in Yantai in late October, 2065. We sincerely invite people from all walks of life to attend and discuss the marketing product system! Quickly occupy the market share of domestic cosmetics, and strive to make the enterprise a well-known brand at home and abroad.
This forum studied and predicted the investment prospects, corporate coping strategies and industry development trends of China cosmetics industry. The report also introduces the national cosmetic-related industrial policies and judges the policy trends. It is a rare product for cosmetics manufacturers, commercial enterprises, scientific research institutions and other units to accurately understand the current development trend of cosmetics industry and grasp the orientation and development direction of enterprises.