First, the role of campus culture in ideological and political education of college students
A good campus culture can create a good environment for college students' ideological and political education. Marxist theory holds that the environment is created by people, and the environment can also create people in turn. Good campus culture is conducive to creating a healthy humanistic environment and campus environment, providing material support for ideological and political education in schools, and also embodying the specific content of ideological and political education. Flowers, trees and buildings on campus all contain certain educational and teaching ideas. In view of the lecture hall, concert hall and publicity column of the school, we should not only attach importance to their use functions, but also promote their aesthetic functions to give full play to their educational functions. A good campus culture is conducive to creating a healthy, upward, harmonious and harmonious humanistic environment. Schools should adhere to the people-oriented principle, promote communication between educators and educatees, create a mutually respectful, fair and equal campus relationship, and ensure the smooth development of education.
(2) Excellent campus culture can play a good value-oriented role. Value orientation refers to defining the specific types of talents to be trained by schools. The construction of campus culture must be based on clear value orientation. At the same time, the ideological and political education of college students also requires us to establish a correct value orientation. At the present stage, social values are constantly diversified, however, the mainstream values on the level of national consciousness are still relatively single, and the two are incompatible. Facing this development situation, the significance of campus culture construction is particularly prominent. Only by constantly strengthening the construction of campus culture can we provide correct value standards and judgment basis in the process of college students' growth. At present, China's social leading values are still dominated by socialist core values. According to the central idea of the 18th CPC National Congress, the core values of socialism include not only civilization, prosperity and democracy, but also the rule of law, honesty and patriotism. By building a good campus culture, we can use various forms of culture to actively spread and practice socialist core values. For example, we can post some famous sayings on the wall of the classroom to convey correct values to students.
(3) Campus culture is an important means to test the effect of ideological and political education for college students. Ideological and political education takes people's concept as the direct working object, which is not a concrete thing, but a kind of nothingness. In view of the ideas of individual college students, we can generally observe their language and specific behavior, and then evaluate their ideas. In view of the ideological and political education of college students, schools can analyze and evaluate the effect of ideological and political education of college students through campus culture. If the school's style of study and school spirit are correct, students can strictly abide by all kinds of moral norms and standards in real life, do not violate the law and discipline, and adhere to the correct political stance on special moments and special issues, which means that the ideological and political education in colleges and universities has achieved good results. On the other hand, if the school spirit and study style are poor and students often violate the law and discipline, it shows that ideological and political education in colleges and universities has not been effectively implemented and the effect is not good. A comprehensive analysis of the teaching evaluation standards of colleges and universities in China shows that the measurement and evaluation of campus culture has formed a fixed and effective index system, in which the evaluation of school spirit is mainly achieved through the assessment of students' punishment, cheating in exams, passing rate of CET-4 and CET-6 and employment. In view of the evaluation of school teaching style, it is generally required to assess the examination papers, graduation thesis and students' evaluation of teaching. Questioning on campus can provide a scientific test standard for the effect of ideological and political education for college students.
Second, how to give full play to the role of campus culture in college students' ideological and political education
(1) Actively innovate the forms of campus cultural activities. Innovation has always been an important topic of the times. No matter what kind of work you are engaged in, you must have a certain spirit of innovation. Innovation is particularly important for the cultural construction of colleges and universities. If traditional and outdated methods are always used in the cultural work of colleges and universities, campus culture will generally lack sufficient new attraction, unable to reflect the vitality of colleges and universities, unable to mobilize the enthusiasm and enthusiasm of students to participate in the construction of campus culture, resulting in the whole campus being lifeless and lacking in cohesion and creativity. This situation not only can't promote the ideological and political education of college students, but also may lead to students' weariness and rebellious attitude towards campus cultural activities under certain circumstances, leading to students' refusal to participate in various campus cultural construction activities. Therefore, we must emphasize innovative ideas in the process of campus culture construction, run through the ideological and political education of college students, give full play to the positive significance of innovative spirit to campus culture construction, promote the innovation of students' ideological concepts, cultivate students' good ideological and political quality, and guide students to establish scientific values and outlook on life.
(B) fully mobilize the enthusiasm of students to participate in campus cultural activities. To realize campus cultural innovation, we must win the extensive support of college students, actively encourage students to participate in campus cultural innovation activities, actively collect and sort out various ideas and ideas put forward by students, and adopt feasible ideas. Colleges and universities can put forward fixed campus cultural themes to students, attract college students to participate in creative solicitation activities of campus cultural activities, or carry out investigation and research on campus cultural activities innovation. Only in this way can we deeply understand students' thoughts and opinions, comprehensively analyze the specific design contents of campus activities, make a scientific campus activity plan, ensure that campus cultural activities carried out on campus are closer to students, and ensure that campus cultural activities can fully reflect students' wishes. By improving students' enthusiasm for participating in campus cultural activities, we can achieve two major goals. The first goal is to guide students to participate in the design of campus cultural activities, and then understand their ideological value orientation, analyze their specific thinking habits, and comprehensively grasp their ideological changes; The second purpose is to collect students' ideas and creativity, brainstorm, win a broader mass base for cultural activities in colleges and universities, expand the influence of activities, and improve the influence of campus culture on ideological and political education of college students.
(3) Pay attention to information feedback and analysis. Before organizing cultural activities in colleges and universities, we should make preparations for various investigations and fully collect students' opinions and tests. After that, in the process of carrying out campus cultural activities, it is necessary to monitor and analyze the participation of college students, analyze their enthusiasm and enthusiasm for participating in the activities, and get feedback from the activities at the first time. For example, the development effect of campus cultural activities can be investigated and analyzed in stages. A comprehensive investigation and analysis can help schools keep abreast of students' ideological trends and analyze whether students correctly understand and accept campus cultural activities. In this way, colleges and universities can keep pace with the times, flexibly adjust and supplement the content of campus cultural activities according to actual changes, and improve the content of ideological and political education. At the same time, we can avoid similar mistakes in the implementation of campus cultural activities in the future, promote the smooth development of campus cultural activities, and really promote the ideological and political education of college students.
(D) to create a high-quality campus material environment and cultural heritage. With the development of market economy and the continuous advancement of modern education, the enrollment scale of major universities is also expanding day by day. In order to create a good educational environment, create a harmonious teaching atmosphere and improve students' living conditions. In recent years, a considerable number of colleges and universities have begun to strengthen the construction of campus environment, which has been greatly improved, but there are still great problems in the cultural environment of colleges and universities, which need urgent attention. We must give the materialized environment special cultural significance, create a high-quality learning environment and create a positive learning atmosphere. Schools can actively publicize their specific status quo and campus history, guide students to feel the cultural atmosphere of colleges and universities, further familiarize themselves with the architectural features and landscape features of colleges and universities, improve students' ability to appreciate the campus environment and their perception of campus culture, cultivate students' good aesthetic taste, promote the effective combination of the school's material environment use function and educational function, give full play to the educational significance of campus material culture, and imperceptibly cultivate college students' ideological and political quality.
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