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SWOT Case Analysis of Midea Group
It's beautiful.

Good marketing, looking forward to "giving up"

Advantages: 1, excellent team, marketing experts. Midea Air Conditioning's marketing team is recognized as a marketing expert in the industry, with strong learning ability, quick response and good system construction. 2, up and down integration, strong support. Beauty is beauty. Few enterprises in the air-conditioning industry can make both upstream compressors and motors, as well as two compressors and complete machines. The deep industrial chain provides strong support.

Disadvantages: In recent years, Midea Group has diversified from home appliances to automobiles, and at the same time merged with similar enterprises such as Valin and Rongshida. The rapid expansion has weakened the competitiveness of air conditioners to some extent.

Threat: the loss of small household appliances business has affected the confidence of investors and businesses; Channel resources are constantly losing, and competitors are constantly challenging.

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The above is just the information found on the internet. It's up to you, especially the students, to keep writing. These materials are your inspiration. You should have your own judgment. The most important judgment in school is not right or wrong, but your own. What you want to master is not a case or a standard answer, but a method.

One more thing, there are no standard answers to business, they are all multiple-choice questions. In many cases, all the choices are right or wrong, and it is feasible to combine different choices with different implementation methods.