Reception is an important job of enterprise secretaries. With the rapid development of social economy, the exchange of information, technology and capital between enterprises has become more and more frequent, which has brought about a large number of personnel flow. The visits from superiors, visits, studies and business negotiations between brothers and partners have increased day by day, making the reception of the right to use more and more important. So under the new situation, how can an enterprise secretary do a good job of reception? I think we should pay attention to the following aspects:
1. Renew ideas and spread culture
Under the new situation, enterprise secretaries should update their ideas in time and fully realize that reception is a kind of generalized public relations behavior that enterprises seem to be passive but actually active, and it is the link and bridge between enterprises and the outside world. Through the reception work, enterprises can show their strength, establish an image, accumulate rich relationship resources, attract investment and expand cooperation, thus promoting the rapid economic development. Therefore, anti-reception work must be regarded as an important part of enterprise economic work, and it can't just stay at the low level of welcoming and arranging accommodation.
Doing a good job in reception is not only the need of the long-term development of enterprises, but also the need to show the corporate image at a higher level. Secretarial staff should attach great importance to every reception work, establish a strong sense of opportunity and responsibility, and complete it as a political task; It is necessary to establish the ideology that "everyone represents the corporate image, and everyone's words and deeds are a reflection of corporate culture" to ensure that every reception task is completed with high quality. Some guests may only visit the enterprise once in their lifetime. If the food delivery is enthusiastic, thoughtful and meticulous, the company's good spirit, strong cultural atmosphere and high-level service will leave an unforgettable impression on the guests.
2, careful planning, highlighting the characteristics
To do a good job in every reception, we must first make a good plan and make a good plan. Only by careful planning and full preparation can the reception activities become successful public relations activities, otherwise they may become low-level entertainment activities for welcoming and even damage the corporate image. Every reception activity should be based on the principle of realizing the purpose of the guests and the public relations expectation of the enterprise, and make a perfect reception work plan and implementation rules that conform to the identity of the guests, and make detailed arrangements for various activities such as schedule, pick-up, car use, dining, accommodation and visit. , fully consider all aspects of details, reflecting certain creativity and innovation.
Every enterprise has its own corporate culture. As a "window" to show corporate image, the connection work also needs to have its own characteristics and style. Therefore, it is necessary to reflect the characteristics of enterprises through every link of public relations reception activities. Whether it's macro overall plane planning, micro stop sign design, writing report materials, or even parking reception vehicles, efforts should be made to highlight the uniqueness of the enterprise, so that guests can feel the characteristics of the enterprise's personality and corporate culture from the bits and pieces of reception work.
3. Optimize the process and standardize the operation
After the reception plan is made, it is necessary to carry out the programmed operation in strict accordance with the plan, so that all links in the reception work can be connected in an orderly manner. If necessary, a reception work list can be made to make a comprehensive inventory of all elements in the reception work, so as to ensure the order, stability and continuity of the work process. At the same time, every procedure in the reception work should be standardized in advance to ensure that the whole reception work is carried out in an orderly manner. For example, when summing up the reception work, the filling of reception records, the convening of the summary meeting, the writing of written summary materials and the filing of materials should be carried out in accordance with the norms. In addition, the secretary should pay attention to collecting and mastering the relevant knowledge of reception work, constantly improve his own quality, and pay attention to realizing the enjoyment of resources.
4. Pay attention to details and practical results.
Details determine success or failure. The reception work must not be sloppy, and we must pay attention to it everywhere, be considerate and act cautiously. In major reception work, the person in charge of reception work should adjust the reception plan at any time according to the needs of reception work on the premise of overall grasping the overall situation; The specific receptionist should actively simulate the whole process, from preparing the meeting room to using the car, from visiting to dining, and think carefully about every detail in order to make up for possible omissions in time. The receptionist should "keep an eye on all directions and listen to all directions", pay attention to and understand every look, action and word of the guests, so as to take emergency measures in time. This requires secretaries to strengthen the training of flexibility and improvisation, improve the training of dealing with emergencies and accidents, improve the level of dealing with emergencies and accidents, solve various details of operating corporate image in the bud, and ensure the realization of "zero mistakes" in reception work.
Through reception work, enterprises can not only show their own style and culture, but also establish a good image and publicize themselves. Reception will not only leave a deep impression on superior leaders and guests, but also bring business opportunities and social and economic benefits to enterprises invisibly. Therefore, the secretary should make full use of every detail of the reception work to show the brand-new style and unique culture of the enterprise. Every reception opportunity will enhance the cohesion and centripetal force of the enterprise and enhance its visibility and influence. At the same time, the secretary should also scientifically evaluate and monitor the reception effect, collect and process the feedback information of the guests in time, constantly optimize the reception process, and strive to maximize the benefits of reception activities.
5, continuous innovation, the pursuit of more tables.
Under the new situation, only by combining the reality of the enterprise itself can the secretary consciously innovate the ideas of public relations work and enrich the content of public relations work, thus promoting the continuous innovation of reception work. For example, when making a plan, we can consider using a unified template, and the report materials can be made by multimedia technology, not just traditional paper materials. This reception work has the characteristics of the times and enterprises. At the same time, the secretary of an enterprise should actively explore ways and means of reception that can better reflect the spirit and highlights of the enterprise and corporate culture, keep pace with the times, blaze new trails, and make the reception work play a greater role in the development of the enterprise.