How about IKEA storage shelves?
1. Taking the successful brand strategy of IKEA in Sweden as an example, this paper deeply analyzes the brand concept, brand identification, brand experience marketing and green marketing model of IKEA. Through the concrete analysis of IKEA brand strategy, this paper expounds how to lead enterprises to take the strategic route suitable for their own characteristics, carry out design innovation and successfully carry out brand design strategy, so as to occupy the market to the maximum extent, attract customers and maximize the added value of brand products.
With the rapid development of the world economy, enterprises have entered the era of brand competition. With the diversified development of the market, product competition is no longer limited to the competition between enterprises. The whole meaning of enterprise's existence lies in products, brand characteristics and consumers' desires.
3. Develop differentiated marketing strategies, conduct accurate market positioning, and adopt experiential service marketing strategies to compete with multinational companies in a favorable market. By continuously reducing costs, IKEA has achieved a price advantage and optimized its products. Scholars have studied the reasons why IKEA achieved low prices from various angles. This paper hopes to trace the realization process of IKEA products, analyze how to realize the low-price strategy, briefly comment on the cost leadership strategy of IKEA, and explore the enlightenment of IKEA experience to China household enterprises.
4. Purchasing is a very important factor in supply chain management, because the way of purchasing, the relationship between buyers and suppliers and the ability of suppliers determine the quality of products. Incorporate suppliers into their own management system to help suppliers manage downstream suppliers collaboratively; Pay attention to the professional and cultural quality training of the organization's personnel, which provides personnel guarantee for the implementation of global procurement.
How to choose IKEA storage shelves
1. When buying a home storage rack, the most important thing is to choose according to the use environment. If used in kitchens and bathrooms, stainless steel storage racks are more practical. Stainless steel storage rack will not rust, and the surface is bright and durable. Stainless steel bathroom storage rack is wear-resistant and corrosion-resistant, with a strong sense of modernity. It is very fashionable, beautiful and durable.
2. Because the kitchen and bathroom are thick and humid, the storage rack placed here is very waterproof and moisture-proof. Although the bamboo storage rack is protected by waterproof paint, the material itself is not suitable for wet environment. After a long time, it will be moldy and difficult to take care of. In addition, the kitchen is close to the fire source, and bamboo is flammable, which is not as safe as the stainless steel storage rack.
3. If you are in the bedroom and living room, you should choose a bamboo storage rack. Although stainless steel is also fashionable, it is not suitable for the living room. Especially the stainless steel storage rack in the bedroom is very strange, and the metal is too cold. Not in line with the warm family environment.
4. Choose the kitchen shelf according to the capacity. The size of the storage rack is close to the crowd. For people with a large population in the family, it is recommended to choose a large-capacity, extended and widened kitchen supplies storage rack.
5. Pay attention to the quality of the storage rack when choosing, and see if the base of the storage rack is firm and easy to shake when pushing and pulling. When placing the storage rack, it should be placed according to the overall design style and our usual habits. Generally speaking, we can install it or put it in an empty place in the kitchen.
Storage rack is one of the furniture that every family can't live without now. When choosing this kind of small furniture, everyone needs to know something about its brand. The above is Bian Xiao's introduction to IKEA storage racks and how to choose them. This is the end.