The main change is that the duck tongue becomes wider and thicker.
The shoelaces are oval and soft.
There is a zoom air(SB is the abbreviation of skateboard) under the insole (zoom Air stands for "impact air cushion", which is what we usually call Zoom, and it is often used as a buffer on Nike's top sneakers. )
Nike air series is a professional air cushion containing special gas, which is injected into tough synthetic rubber by high pressure. The key to the success of Nike Air technology is that the volume of special polymer gas in Nike Air professional air cushion is larger than the tiny gap of synthetic rubber layer, so the gas in the air cushion will not be lost. Nike Air gas molecules absorb external shock and impact pressure, and then quickly recover to the original state, ready to absorb the next impact. At the same time, it will not wear with the life cycle of shoes.
Zoom is actually a shock absorption (cushioning) series.
Basketball shoes with SHOX technology as the core mostly follow the inherent combination mode: 4 SHOX columns in the back palm, ZOOM AIR in the front palm and some built-in shoe covers. However, the savvy Nike company still strives to excel in appearance. From the predecessor of SHOX STATUS, SHOX SUPREMACY, it is not difficult to see that NIKE attaches great importance to the topic of "lightweight". No. 1 1 SHOX to respect about 16.3 ounces, lighter than SHOX BB4 1.5 ounces! (Simple point is air column series)
Force difference, flying is light shoes.
fly
fly
force
1. Force, strength; Strength [U]
The series depends on the characteristics of these shoes.
For example, flight is a kind of light shoes, and he will use flying to name the category of this pair of shoes.
Nike shoes: Nike basketball shoes Nike football shoes Nike all-around shoes Nike running shoes Nike tennis shoes Nike outdoor sports shoes Nike casual shoes NikePresto Nike jogging shoes.
Nike women's shoes Nike bodybuilding shoes Nike retro shoes (shoes) Nike wave shoes: Nike dunk | Nike sb | Nike air | Nike samples
Nike sportswear: Nike basketball suit Nike football suit Nike T-shirt Nike golf suit Nike down jacket (Nike cotton-padded jacket) Nike sports hat Nike sports pants Nike sports bag.
Nike Beautiful Tribe: Nike Yoga Mat Nike Yoga Knitted Pants Nike Yoga Shoes Nike Sports Jacket-Bodybuilding Latin Vest Nike Women's fitness shoes Nike Leisure Fitness Clothing
Nike Digital Products: Nike Sports Watch Nike Sports MP3 Walkman Nike Headphones
Other Nike products: Nike sports accessories Nike wallet Nike gift Nike wristband Nike professional swimming goggles Nike professional swimming cap Nike training swimsuit.
Nike product recommendation: Nike new Nike classic series Nike special shoes
"Air Force 1"
This is the familiar "AF 1". As the name implies, this is definitely a kind of shoe that uses aerodynamic principles, and it is the "first pair of air cushion shoes", which made Nike win a great victory in the market for converse in 1982 and 1983. Of course, this kind of shoes is a pure basketball shoe design concept. Nowadays, "Air Force 1", together with "DUNK" and "DUNK S B", continues to be promoted by Nike and is known as the concept of "retro shoes".
Dunk
1983 The success of "AF 1" as the ancestor of air cushion shoes is not the basic factor for Nike to achieve today's glory. 1985 The competition of Adidas gave Nike a shock, which forced Nike to make an action that later influenced the world sports, signed Michael Jordan, the soul of basketball, and designed the first pair of signature shoes based on "AF 1"-Air Jordan 1. Soon the top American basketball teams began to own their own team shoes, and "dunk" was born as the first pair of team shoes. In design, Dunk takes Air Jordan 1 as the prototype, so they all have excellent grip performance and presence, which ensures that those excellent players can move lightly and stably on the court, so their performance is impeccable.
So no matter what the "slam dunk" is in people's eyes now, it is also a kind of basketball shoes from the origin.
Slam Dunk
By the end of 1990s, due to the popularity of new street culture in America, Nike was not only satisfied with its success in ordinary sports, but also planned to expand multi-source production and set foot in street X-GAME. Nike chose the most common and popular X-game: Skateboard (Skateboard: S B) as the entry point to enter the co-branded culture. Drawing on the success of "Air Force 1" in the retro market, Nike designers launched an improved version of DUNK in 2002, which filled the gap in Nike's positioning in the skateboarding field. This is "slam dunk S B", and later it was used to be called "board shoes". He has a classic dunk pedigree, thickened the tongue and added a ZOOM AIR cushion. Everyone should have heard of "dunk music", in which S B is a skateboard shoe and Le is a basketball shoe. Although it is also a copy of the original, Le itself is still a basketball shoe, so it can't be painted separately.
At the same time, from this time on, "Dunk" can be roughly divided into:
DUNK HI originally designed by executives (retaining the style of basketball shoes of executives)
Low-profile casual DUNK LOW (casual)
Casual version of DUNK MID (casual style)
Low-end skateboard shoes dunk S B(S B shoes are limited, so they are more expensive)
High-end leisure dunk PRO S B (the best with collection value)
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Edit NIKE catalog entry [hide]
Nike
Noun: 1. Nike (goddess of victory)
Sports is the language of Nike.
History of Nike
Factors of success
Brief introduction to the development of Nike logo
Second, the procedure.
Third, the development process of the logo
The Development Course of Nike Company
establish hegemony
Nike: Enlightenment from Marketing Communication
The unknown side of Nike
General process of Nike production
Nike air force series
Nike dunk sb series
Nike brand advertising words
Nike spokesperson
Nike sponsorship team
Nike sponsor Nike
Noun: 1. Nike (goddess of victory)
Sports is the language of Nike.
History of Nike
Factors of success
Brief introduction to the development of Nike logo
Second, the procedure.
Third, the development process of the logo
Nike's development has established its dominance. Nike: the enlightenment of marketing communication. The unknown side of Nike. General process of Nike production. Nike air force series Nike dunk sb series Nike brand advertising words Nike spokesperson Nike sponsor team Nike sponsor.
Phil Knight
[Edit this paragraph] Nike
[Edit this paragraph] Noun: 1. Nike (goddess of victory)
2. Military Nike missile (a surface-to-air missile)
[Edit this paragraph] Sports is the language of Nike.
1963[[ University of Oregon]] Graduate Bill Ballman and alumnus phil knight jointly founded a company called Blue Ribbon Sports, which specializes in sporting goods. 1972, Blue Ribbon Company changed its name to Nike Company and started to create its own legend.
Bill Ballman, the founder of the company, has been staying as a track and field coach since he graduated from the University of Oregon in 1947, and once trained steve prefontaine, a legendary figure in the world track and field history. When Bill Ballman was a child, his family was poor, and his rough experiences cultivated his iron will. The current [[Chairman]] and [[CEO]] phil knight, as one of the two main founders of the company, also contributed to the development of Nike.
1959, Knight graduated from the University of Oregon with a bachelor's degree in business administration. A year later, he entered the famous [[Stanford University]] and studied for the [[MBA]] degree. Strict management education has enabled him to become an excellent manager. In the years to come, the two alumni worked hand in hand to help each other and lead the company to grow and develop. Today, Nike's production and business activities are spread all over the world on six continents, with a total of 22,000 employees, and nearly 6.5438+million people work with the company [[suppliers]], shippers [[retailers]] and other service personnel.
Nike has always regarded it as a glorious task to inspire every athlete in the world and provide them with the best products. Nike's language is the language of sports. Thirty years later, the company has been committed to creating opportunities for everyone to show themselves. Nike knows that only by using advanced technology can we produce the best products. So all along, Nike has invested a lot of manpower and material resources in the development and research of [[new products]]. The air cushion technology pioneered by Nike has brought a revolution to the sports world. Sports shoes made by this technology can protect athletes' ankles and prevent them from spraining during strenuous exercise. Sports shoes with air cushion technology are very popular as soon as they are introduced. Both ordinary consumers and professional athletes love it.
In 200 1 year, after developing air cushion technology, Nike introduced a new shockproof technology called Shox. The sports shoes produced by this technology are also very popular, and the sales volume keeps rising. Besides sports shoes, Nike's clothes are also very innovative. For example, high-performance textiles made by FIT technology can effectively help athletes to train and compete in any weather conditions. Other sporting goods produced by Nike, such as watches and glasses, are the crystallization of high technology.
[Edit this paragraph] The history of Nike
1962, a graduate student of business school named PhilKnight overheard the staff of Oregon Daily arguing whether Japanese Nikon cameras would one day replace expensive German-made lekkas cameras. He had an epiphany and wrote a paper. As a long-distance runner at the University of Oregon, phil knight believes that if Japanese manufacturers are good at low-cost production, they can produce high-quality running shoes. Using this price advantage, they can open up new markets and compete with European shoe factories, such as Adidas and Puma. Although Knight worked as an accountant in a company after graduation, in the summer of 1963, he went to Japan to meet the manager of Onitsuka, which produces tiger sports shoes. When he saw these cheap and light sports shoes, and the quality was comparable to that of European brands, Knight was immediately encouraged to take some samples back to his hometown and show them to his classmate and sports coach BillBowerman. These samples left such a deep impression on the legendary Oregon coach that he agreed to invest $500 as a partner. The two men later signed a contract with Oni Tsuka to buy 65,438+0,000 pairs of Tiger brand shoes in the name of "Blue Ribbon Movement" (BRS for short). They put their shoes in the trunk of the car and shipped them to the sports meeting to sell. As a result, Knight sold $8,000 shoes in just one year. Then he quit his job and imported more shoes. Knight hired several salesmen, all of whom were like-minded runners. BRS company just gave them this job opportunity, so that they can have a good income and enjoy running.
1966, Bowman, who has been trying to make lighter shoes in different ways, sent a pair of shoes designed by himself to Oni Tsuka Company, and the upper inside was made of soft nylon instead of traditional leather. This pair of shoes, named Cortez, was initially ridiculed and ridiculed by Adidas' business representatives, but they were very popular in track and field competitions and became the best-selling shoes under the Tiger brand. By 1969, BRS has sold more than1000000 USD of shoes. However, due to their long-term over-reliance on Japanese Oni Tsuka companies, they also began to worry that the relationship between the two sides may change. Later, this fear really came true, and the Japanese side began to look for bigger wholesalers and threatened to terminate the cooperative relationship. Knight was forced to make a choice, either to sell his shares and face legal problems, or to find another way to produce shoes. So, together with several of his employees, these employees have started to develop and design a different production line-Knight thinks it's time to go it alone, and he decides to take on a bigger challenge. After cutting off the cooperation relationship with Oni Tsuka Company on the grounds of breach of contract, he found a factory in Exeter, cooperated with Japanese trader Iwai Nissho (providing them with credit financing), and began to sell shoes under a new name and trademark. In one of employee Johnson's dreams, the image of the Greek goddess of victory was superficial, so they adopted the name "Nike". CarolineDavidson, a local female student, spent only $35 to design a chubby tick symbol for them, which became a new symbol of Nike. This logo was not very pleasing at first, because unlike the stripes on Adidas shoes, it has the decorative function of supporting soles and arches, and unlike the logo of Puma, it can decorate the circular part of supporting feet, with only pure decorative function. However, this "whoosh" (meaning "whoosh flies past"), also a nickname of Nike, has become the most famous symbol in the world and has made great contributions to Nike's success.
[Edit this paragraph] Elements of success
In a world where image represents everything, Nike logo is one of the most recognized symbols in the world. To understand Nike's success and corporate culture, it is essential to understand its logo, because it is a commercial symbol that makes Nike brand everywhere. Because it is so famous, they only see Nike's logo in Nike's advertisements, but can't see the company's name, because they are completely sure that people will know it is Nike when they see this symbol, without saying a word. It has become a cultural icon, an icon used by Nike to improve brand value, popularity and status. No sporting goods company has such a well-known brand. To prove this, ask anyone what is the symbol of Reebok. They may have a blank mind. In fact, the logo of Reebok is represented by an arrow, but it is not ready for consumers to know or want to see it. And Nike and Kennedy (Wicden &; With Kemledy's cooperation, I hope this tick can be clearly seen in all advertisements. The company's advertising and marketing budget is estimated to be as high as 10% of the annual income, just to impress its symbols on consumers' minds.
Why is this logo so important to Nike's corporate culture? The reason is inseparable from the ancient wisdom of the United States that "just do it". Nike not only sells sports shoes, but also sells a lifestyle, which is the key to its success. The inspiration of this symbol to people's hearts and the driving force and determination behind this philosophy concern everyone, whether you are an athlete or not. Nike uses an inspiring language to motivate consumers. No matter who you are, what color your hair or skin is, no matter what restrictions you encounter in your physical or social life, Nike makes consumers believe that you can do it. It tells people to cheer up, hold the steering wheel of life and take action. Behind the advertising words of "just do it" is a very American ideology; However, with the development of globalization, what used to be American ideology has become a worldwide desire for a level playing field, so that people can compete for their own advantages and disadvantages not only in sports, but also in all aspects of life. This can be traced back to the pioneer spirit and their desire for success in early America. Nike is undoubtedly marketing the great American dream all over the world and advocating its work ethics; Nike tells its consumers that if you make up your mind and make unremitting efforts, you will surpass others and conquer everything. In this way, Nike also created its own personality and attitude by taking advantage of people's desire for success. By skillfully using a very simple advertising quip, it successfully integrated a life attitude into the goods it sold.
Nike company
From Encyclopedia of MBA Think Tank (/)
(redirected from Nike)
Sports overlord: NIKE
[Edit this paragraph] 1. Introduction to the development of Nike logo
While watching a football match in Dallas, Texas, Gordon Thompson, vice president of Nike, noticed that Nike logos of various sizes appeared on the jerseys, flags and automatic cars of Dallas team members countless times.