ZARA's products are rich in styles and structures but few in quantity, which provides more choices and improves the circulation speed. This is mainly manifested in two aspects:

(1) Various styles. ZARA's products launch 20,000 new styles every year, which are divided into men's wear, women's wear and children's wear, providing a broad choice for different fashion consumers.

(2) The number of single segments is small. The production of each ZARA garment is very small, which reduces the display of individual garments, but also artificially creates a scarcity and stimulates consumers' desire to buy. At the same time, there is not much treatment when the sale is discounted at the end of the season, which will not affect the final profit.