Pepsi-Cola was originally made by Caleb Bradham, a pharmacist in Northern California, USA, in AD 1890. It was made of carbonated water, sugar, vanilla, crude oil, pepsin and cola nuts. The medicine was originally used to treat stomach diseases, and was later named "Pepsi Cola" and registered as a trademark on June 1903. It is a carbonated beverage launched by PepsiCo in the United States, and it is also the main competitor of Coca-Cola. After the success of 17, Bradham thought that the price of sugar would rise sharply, and he used many assets to buy sugar one by one. But Pepsi.

Contrary to expectations, the price of sugar fell instead of rising, thus evaporating a lot of wealth. His Pepsi was declared bankrupt on 1923. By 193 1, Pepsi was acquired by Charles G. Guth, chairman of Loft Candy Company, making it appear on the market again. 1940, Pepsi launched a national advertisement, and its advertising theme "Nickel Nickel" was quite popular, and it was also translated into 55 different languages. Pepsi has achieved great success by selling recycled bottles, and the price is cheaper than Coca-Cola. Therefore, it was once called "the drink of the lower class", regarded as the drink of blacks in the United States and regarded as the drink of French in Canada. In order to transform its image, Pepsi advertised in the 1950s and found many celebrities as product spokespersons, which made its sales almost equal to that of Coca-Cola, but it did not surpass it in the end. In the 1960s, Pepsi began to change its strategy, taking young people as its selling point. 1964, Pepsi began to introduce a sugar-free light version. In 1980s, the competition between Pepsi and Coca-Cola became more intense. PepsiCo launched a series of challenges-themed advertisements, which reduced the sales of its competitors. Not to be outdone, Coca-Cola launched an advertisement with the theme of "New Coke".

Brand concept

The concept of Pepsi brand is "endless desire", which advocates young people's positive attitude towards life and implies Pepsi.

But for young people, opportunities and ideals have unlimited space, and they can indulge in reverie and pursuit.