The competition between modern enterprises is the competition between the core competitiveness of enterprises. Whether an enterprise can stand out in the increasingly fierce market competition, the most important and crucial thing is whether it has core competitiveness. Starting from the importance and urgency of cultivating the core competitiveness of enterprises, this paper puts forward some views on cultivating the core competitiveness of enterprises. Core competitiveness; Advantages; Innovation in the tide of market economy, why do some enterprises grow like a duck to water, while others die like a flash in the pan? There are many reasons. Professor Zhang, a famous economist in China and president of Guanghua College of Peking University, has a saying: "The survival of an enterprise depends on whether it has core competitiveness, that is, whether it has unique resources and capabilities. Specifically, the resources owned by an enterprise cannot be stolen, bought, disassembled or taken away. So what is the core competitiveness of enterprises? I agree with the definition of core competence in Core Competence of Enterprises: "Core competence is the knowledge and skills integrated within an organization, which is a unique production capacity that is not easy to be imitated by competitors and can bring excess profits. "First, the importance and urgency of cultivating the core competitiveness of enterprises. The competition between modern enterprises is no longer the competition between simple general competitiveness (such as marketing, research and development, wealth management, products, etc.). These are just one aspect of enterprise competitiveness, but a kind of competition between the core competitiveness of enterprises. Whether an enterprise can stand out in the increasingly fierce market competition, the most important and crucial thing is whether it has core competitiveness. With the continuous development of China's economy, China enterprises have been placed in the background of global economic integration, and a large number of foreign capital and advanced technology have entered China, and multinational companies have also seized the beach in China with abundant funds and advanced technological advantages. Enterprises in China are living and developing in an increasingly cruel competitive environment, and it is increasingly urgent that enterprises should cultivate their core competitiveness as soon as possible. Although enterprises in China did not have core competitiveness in the past, they were able to make money and develop, but China was a seller's market at that time, and the competition was not fierce, because China enterprises had the following four advantages: First, the advantage of cheap resources. In the past, enterprises in China used many scarce resources, such as land, capital and talents, but did not pay enough cost. The second is government monopoly and local protection. The third is family management. The fourth is the product advantage. We have advantages in some products, such as cooking Chinese food, but foreigners can't compare with us. Many Sichuan products are not competitive in Beijing, but Sichuan restaurants are everywhere, which shows that Sichuan has advantages in this respect. But will these advantages still exist in the near future? There will be no cheap resources, land will be auctioned, funds will be marketized and talents will flow freely. If the salary is paid according to the market value of talents, many enterprises will lose money. In the future, it is very likely that China enterprises want to attach importance to talents but have no chance, because you can't offer high enough salary to superior talents. After China's entry into WTO, the government has changed from a rule maker and a rule changer to an executor. In addition, as people begin to pursue a high-quality life and hope to enjoy more leisure, the labor cost will also increase. In the past, when we described competitiveness, we emphasized the characteristics of the industry. Finding a good industry means making money. However, the research shows that the profit gap between enterprises in the industry is far greater than that between industries. Therefore, the research on competitiveness has shifted to the research on the core competitiveness of enterprises. Just like there are many enterprises in Zhongguancun, there are few enterprises that really make money. The reason is that they lack core competitiveness. So how to cultivate the core competitiveness of enterprises? (A) keep pace with the times, continuous innovation is a comprehensive ability, depending on people's characteristics, is a sign of social development, the soul of national progress, but also an inexhaustible motive force for enterprises to meet challenges and achieve their own healthy development. Innovation is the key to cultivate the core competitiveness of enterprises, including technological innovation and management innovation. 1. Technological innovation. Enterprises should improve the originality and advancement of products through technological innovation. If there is no continuous technological innovation in an industry or an enterprise, there will be no source of development. The technological innovation system of enterprises usually takes one core technology or several key technologies as the core. The core competitiveness of enterprises is often reflected in the development and utilization of these core technologies, which can be said to be the core of core competitiveness. In the process of building core competitiveness, enterprises must know what their core technologies are. If it is not clear or uncertain, the existing technology can be decomposed or integrated, that is, the core products can be decomposed, classified and integrated to find out the general technology, general technology, proprietary technology and key technology. Then concentrate manpower, material resources and financial resources on research, public relations, development and transformation of proprietary technologies and key technologies, and further improve and consolidate them to form core technologies with independent intellectual property rights. 2. Management innovation. Management innovation is the guarantee to cultivate the core competitiveness of enterprises. In order to maintain the core technical ability, the organizational management mode of an enterprise must be unique, constantly changing and innovative, rather than the existing general A mode and E mode. Enterprises should reform and innovate the original management mode according to their own characteristics to ensure a reasonable organizational structure and optimized management, so that enterprises can have real core competitiveness in the competition. Otherwise, if we don't pay attention to the innovation of management concept, management means and management mode, our core competitiveness will be overtaken. In this way, not only the core position of the enterprise can not be guaranteed, but also its competitiveness will be lost. Haier has done a good job in management innovation. Haier constantly innovates management ideas and methods, such as source theory, long three eyes, OEC management method, slope method, market chain, business process reengineering, debt management and so on. To make it grow stronger and become the first China enterprise to enter the MBA case teaching of Harvard Business School in the United States. 3. Examples of innovative management. 198 1 year, when Jack Welch was the president and CEO of General Electric, the company's capital was only1300 million US dollars, the internal institutions overlapped seriously, and bureaucracy and hierarchy prevailed.