The first part will explain the significance of college students' entrepreneurship under the financial crisis: for college students who are about to lose their jobs after graduation, entrepreneurship will mean a change of fate, which is definitely a good idea for them to work for themselves in the future. The second part will explain the present situation and advantages of college students' entrepreneurship: for newly graduated college students, the advantages of entrepreneurship are not obvious, and many people quit the entrepreneurial "Jianghu" because of their low chances of success and lack of social experience. The third part expounds the factors that affect college students' entrepreneurship: this is the most important, because these factors can not be overcome, and the success is almost zero. Only by mastering and overcoming the weakness in entrepreneurship can we become leaders. The fourth part tells successful entrepreneurs who can succeed in starting a business and get benefits: their brains are not more than ours, and their wisdom is the same. Why can they succeed? I will discuss them one by one. The fifth part: Expounds the meaning of entrepreneurship and the factors of college students' success in entrepreneurship, and draws the conclusion that college students need confidence and endurance in entrepreneurship. In this way, you are only a few steps away from the success of starting a business, and then work hard for it. Such a career will certainly bring you benefits.