Hot topics are everyone's concern. If we master the hot topics, we can play and write accordingly, and we can produce the content that users are interested in.

2. Pay attention to peers

There are top authors in every field, so we need to pay close attention to the trends and writing contents of these authors and be good at learning from them. For example, I am making a fashion account now, and I will pay attention to late-night cynicism, sister-in-law Simon and so on.

3. Use keyword search

Make full use of the search function in order to find the subject content you want. For example, using Baidu index to search for "food" can get some popular words.

Step 4 draw life from it

As the saying goes, art comes from life, and so do materials. A very small thing, through processing and thinking, can also become tall, and excellent authors can often see the big from the small.

5. Learn to observe, think and record.