Copywriting, originally refers to the table where books are placed, and later refers to the person who writes on the table. Now it refers to the writing position in a company or enterprise, that is, to express the established creative strategy in words.

2. Basic requirements

(1) Be precise and standardized, and point out the theme.

(2) Be concise.

(3) vivid and creative.

(4) Beautiful and fluent, catchy and easy to remember.

3. Copywriting

(1) Jiugongge thinking method

Take a piece of white paper and divide it into 9 squares with a pen. Fill in your product name in the middle box, and then start to fill in many advantages that may help the sales of this product in the other eight boxes. This is a simple exercise method to exert creativity, and I often use this method to conceive the structure of PPT for business plans or speeches.

(2) Point extension method

Copy down the characteristics of the goods in the catalogue and extend them after each point. If you are really lazy, you can copy the selling points of the catalogue, but the words will be less human and less convincing.

(3) Three-stage writing method

This is the "inverted triangle writing method" that imitates journalism. In the first paragraph, please concentrate on making the full-text sales speech, because most people have no patience to read the full text. In the second paragraph, please explain the many characteristics of this commodity one by one according to the expansion method of the catalogue point. It depends on your writing level to point out whether a column is good or a long article is good. If you are not good at writing, you can write selling points point by point.