(1) quantitative research is to obtain the statistical results of specific research objects. In marketing research, don't pay too much attention to quantitative research, so that the collected information and conclusions drawn from the research can fully reflect the objective reality of market demand and marketing environment.

(2) Qualitative research is exploratory, diagnostic and predictive. It does not pursue accurate conclusions, but only understands problems, finds out the situation and obtains perceptual knowledge. The main methods of qualitative research include focus groups that interview several people, in-depth interviews that need detailed answers, and various projection techniques.