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Direction and scope of topic selection of advertising papers
1, on the characteristics of advertising appeals of different consumer groups

2. On the complementarity and integration of advertising activities and promotion activities.

3. The influence of traditional culture on modern advertising.

4. The influence of advertising on modern cultural life.

5. The influence of advertising on modern consumers' life.

6. The influence of advertising on social ethics.

7. The influence of advertising on children's behavior.

8. On the Beauty Economy in Advertising Works

9. On the Sexy Charm in Advertising

10, the position and role of advertising slogans in advertising

1 1, on the writing of TV advertising copy from the characteristics of TV media

12, dramatic skills in advertising creativity

13. Characteristics and countermeasures of illegal advertisements in Chinese news media

14, on the current situation of comparative advertising in China.

On the artistic charm of advertising language.

16, national characteristics in advertising creativity

17, analysis of the causes of false and illegal advertisements in China

On the Significance of Advertising Ethics in Advertising

19, talking about the problems existing in the style and taste of China advertisements.

20. The main manifestations and countermeasures of the imbalance and dislocation of advertising ethics in China at present.