Broadly speaking, all works that discuss the contents of science and technology are called scientific works, such as original works (papers), briefings, comprehensive reports, progress reports, literature reviews, reviews, monographs, compilations, textbooks, popular science books and so on. However, only the original work and its introduction are original, major and primary, involving inventions and other intellectual property rights. Others are of course important, but they are all processed, developed and written for specific application purposes and objects. The following is only about the writing of the paper. When discussing thesis writing, I'm not going to talk about various rules and regulations about manuscript writing. This paper mainly talks about the problems and experiences that are easy to appear in paper writing, which is the standardization of paper writing ethics and writing content.

Thesis writing requirements

The following are described in turn according to the structural order of the paper.

(1) Thesis-Topic A scientific paper has a topic and cannot be "untitled". The topic of the thesis is generally about 20 words. The size of the topic should be consistent with the content, with no subtitle, 1 report and secondary report as far as possible. Thesis topics are all in a direct narrative tone, without exclamation marks and question marks, and scientific and technological paper topics cannot be written as advertisements or news reports.

(2) Papers-scientific papers signed should be signed with real names and real work units. Mainly reflects the responsibility and achievement attribution, which is convenient for future generations to follow up. Strictly speaking, the author of the paper refers to the person who is responsible for the whole process of the paper, such as topic selection, argumentation, literature review, scheme design, compilation method, experimental operation, data arrangement, induction and summary, writing, etc., and should be the person who can answer the relevant questions of the paper. Nowadays, people who take part in the work are often listed, so they should be arranged according to the contribution. The signature of the paper should be recognized by myself. According to the actual situation, academic tutors can be listed as paper authors or general thanks. Administrative leaders generally do not sign their names.

(3) Paper-Introduction is a fascinating statement of the paper, which is very important and should be written well. A good paper introduction can often let readers know the development of your work and its position in this research direction. The basis, foundation, background and research purpose of the thesis. It is necessary to review the necessary literature and state the development of the problem. Use concise words.

(4) Paper-Materials and Methods Experimental objects, equipment, animals and reagents and their specifications, experimental methods, indicators, judgment standards, experimental design, grouping and statistical methods. These can be done in accordance with the magazine's submission rules.

(5) Paper-The experimental results should be highly summarized, carefully analyzed and presented logically. We should choose the best from the rough, discard the false and retain the true, but we should not make subjective choices because it does not meet our own intentions, let alone resort to deceit. Only the data obtained in the period of unskilled technology or unstable instrument, technical failure or operational error, and data obtained when experimental conditions are not met can be discarded. Moreover, when problems are found, the reasons must be indicated on the original records, and it is not allowed to eliminate them at will due to anomalies during summary processing. When discarding this kind of data, we should discard the experimental data under the same conditions at the same time, not just those that are not what we want.

The arrangement of experimental results should be closely related to the theme, and some data may not be suitable for this paper and can be used for other purposes. Don't cram it into a paper. Articles should use technical terms as much as possible. Don't use charts for those who can use tables, and it is best not to use charts for those who can use tables, so as not to occupy more space and increase the difficulty of typesetting. Words, tables and charts do not repeat each other. Special circumstances such as accidental phenomena and unexpected changes in the experiment should be explained as necessary and should not be discarded at will.

(VI) Discussion is the key and difficult point of the paper. We should look at the overall situation, grasp the main controversial issues, and discuss from perceptual knowledge to rational knowledge. It is necessary to analyze and reason the experimental results instead of repeating them. We should focus on the achievements and opinions in the relevant literature at home and abroad, and show our own views, especially the opposing views. In the discussion of the paper, you can put forward assumptions and ideas about the development of this topic, but the discretion should be appropriate, and it should not be written as "science fiction" or "imagination".

(7) Thesis-conclusion or conclusion The conclusion of the thesis should be written with clear and reliable results and conclusive conclusions. The text of the paper should be concise and can be written item by item. Don't use such vague words as "summary".

(8) Paper-Reference: This is a very important and problematic part of the paper. The purpose of listing the references of the thesis is to let readers know the ins and outs of the research proposition of the thesis, to facilitate the search, and to respect the work of predecessors and to have an accurate positioning of their own work. So there are both technical problems and scientific moral problems here.

A paper has references that need to be cited almost from beginning to end. For example, the most important and directly related documents should be cited in the introduction of the paper; In terms of methods, the methods adopted or used for reference should be cited; In the results, it is sometimes necessary to quote data to compare with literature; In the discussion, various supporting or contradictory results or viewpoints related to the paper should be cited.

All careless, do not check the literature; Deliberately not quoting, boasting innovation; Degrade others and raise yourself; It's wrong to pose lightly while avoiding weight. However, this phenomenon still appears from time to time in many papers, which should be regarded as a taboo for researchers. Among them, mistakes such as not consulting documents, omitting important documents, deliberately not quoting other people's documents or deliberately belittling other people's work are obvious and easy to find. Some practices are subtle, such as introducing what should be in the introduction and introducing it into the discussion. This will be the basis or forerunner of your thesis, and put it on an equal footing with your thesis. For another example, scientific research always develops in depth, and your work always develops on the basis of previous work. The correct writing should be, what did someone do on this topic in a certain year, and what did someone do on this basis in a certain year? Now I have finished this research on the basis of them. This is an attitude of seeking truth from facts, and this expression will not harm your contribution at all. Some authors don't say this, but say that someone did this problem for a year and didn't do it for a year, and now I have done it. This is not a realistic attitude. This can sometimes fool some laymen who don't know the truth, but only one insider needs to poke it, and the paper tiger will be broken, and the result will be self-defeating and lose credibility. This phenomenon is not uncommon in real life.

(9) Papers-The directors, technical assistants, providers of special reagents or equipment, funders and people who have made important suggestions on the thank-you papers belong to the thank-you objects. Paper thanks should be sincere and true, not vulgar. Don't thank the professor in general, and don't just thank others. Before writing a paper to thank you, you should get the consent of the person being thanked, and you should not pull the banner into a tiger skin.

(10) Paper-abstract or abstract: Briefly summarize the full text of the paper in about 200 words. Always put the first one. The abstract of the paper needs to be carefully written and attractive. Let the reader read the abstract of the paper just like seeing the miniature of the paper, or want to continue reading the relevant parts of the paper after reading the abstract of the paper. In addition, several key words should be given, and the key words should be written in real key academic vocabulary, not in general terms.

Provide some topics for graduation thesis of marketing major for reference.

Theory Course

1. Research on the Problems and Countermeasures of Logistics Management Informatization in Supply Enterprises

2. The connotation, types and management of supply chain strategic alliance.

3. How do enterprises gain the competitive advantage of distribution channels?

4. Principal-agent problem between supply chain enterprises and moral hazard prevention

5. Analysis of the causes and countermeasures of price war in Chinese enterprises.

6. The modern marketing significance of China traditional culture.

7. Discussion on enterprise logistics management performance evaluation system

8. Strategic choice of enterprise marketing capacity building.

9. Value-driven customer loyalty model

10. Enterprise network and supermarket contract under the new economy

1 1. The new trend of integrated marketing under the network economy

12. How to realize integrated marketing in China market?

On Logistics Strategy in Enterprise Network Marketing

14. Research on customer loyalty in the West and its practical enlightenment

15. Research on product pricing based on supply chain partnership

16. Evaluation of customer competitiveness in customer satisfaction

17. The present situation and countermeasures of enterprise knowledge marketing in China

18. On the principles of enterprise marketing expense analysis and accounting treatment

19. Significance and countermeasures of implementing green marketing

20. On the innovation and optimization of enterprise sales channels

2 1. The harm of bullwhip effect and its countermeasures

22. Enterprise e-commerce profit strategy analysis

23. Consumption characteristics and marketing countermeasures in the network era

24. Packaging, promotion and dissemination of products in international marketing

25. The construction and operation of China enterprise marketing competitiveness evaluation system.

26. Transaction costs and supply chain strategic partnership.

27. On the application of relationship marketing in China enterprises

28. Marketing strategic mistakes and the "meteor phenomenon" of private enterprises

29. Logistics Revolution and Marketing Innovation of Modern Enterprises

30. Causes and countermeasures of restricting China enterprises to implement green marketing

3 1. On the transformation of marketing mix from 4P to 4C

32. Talking about internal marketing and its implementation strategy.

33. Prospect and potential of the concept of "customized marketing"

34. On enterprise marketing corruption

35. Moral hazard in supply chain.

36. Information flow operation mode in supply chain

37. Talking about the practical value of the big marketing concept to enterprises.

38. Analysis and research of supply chain management structure model.

39. Marketing strategies for enterprises to create famous brands under the network environment

40. Analysis of the causes and countermeasures of enterprise marketing failure

4 1. Research on Enterprise Logistics Rationalization under Supply Chain Management Mode

42. On the influence of "knowledge marketing" on enterprise marketing management

43. Countermeasures for green marketing of enterprises based on environmental management

44. Talking about enterprise marketing strategic planning

45. Marketing concept and ethical issues of commodity packaging

46. Strategic thinking and strategic management of supply chain management

47. Corporate marketing strategies in the face of global competition

48. On the market positioning of enterprise marketing

49. On the Core of Enterprise Customer Relationship Management-Loyalty

50. Effective management and innovation of distribution network

5 1. "Sticking" customers with services —— On service marketing of enterprises

52. Research on value-added management countermeasures of channel value chain

53. Internet technology and the realization of relationship marketing

54. Outsourcing in the supply chain management environment-an effective way to improve the core competitiveness of enterprises.

55. Marketing Strategies of Multinational Corporations in Cross-cultural Communication

56. Some thoughts on the innovation of enterprise marketing concept

57. Talking about the control of procurement cost

58. Research on cooperation and pattern matching in supply chain.

59. The importance of green marketing to enterprise development.

60. How do enterprises face and participate in supply chain competition?

6 1. Research on Customer Relationship Management Value Chain

62. On Market Order and Enterprise Credit

63. The channel strategy for multinational companies to enter the China market.

64. Enterprise network marketing under the background of new economy

65. Research on the structural types of enterprise supply chain

66. Thinking about the marketing strategy of virtual operation of enterprises