English, sketch, color, design sketch, design color, plane structure, color structure, pattern, structure, basic artistic vocabulary, font creative design, logo expression techniques and design, graphic creative design, advertising psychology, marketing, advertising planning, advertising, advertising photography, advertising media analysis, advertising history at home and abroad.
Graphic advertising design, packaging structure and packaging decoration design, POP and DM advertising design, corporate image design (VI), display design, web page design, computer-aided graphic design (PHOTOSHOP, ILLUSTRATOR, COREIDRAW, FREEHAND, etc. ), graduation design and thesis defense, etc.
Employment prospect analysis
According to the needs of advertising companies and professional design companies, we will cultivate graphic designers with comprehensive quality and skills, so that students can master the professional design skills required for different positions in graphic design and have the ability to independently complete various design projects. After graduation, students can engage in graphic design work in advertising companies, planning companies, graphic design companies, publishing industries, corporate publicity and planning departments and other graphic designers.
The improvement of design must be carried out through continuous learning and practice. The extensive participation and concentration of designers are contradictory and unified. The former is the source of inspiration and expression, and the latter is the attitude of work. Good design is not only the creation of graphics, it is the result of a lot of intellectual work, covering different fields and playing different roles, which can keep us open-minded and bring more information to our design.
The most important thing in design is creativity, and good creativity takes time to incubate. Design also needs a broad vision, so that information has a broad source. An important feature of learning graphic design is analogy, and art is essentially the same. The continuous flow of culture and wisdom is the magic weapon to become an evergreen tree in the design field.