With the rapid development of today's society, product design has received unprecedented attention in recent years. At the same time, various ethical problems caused by products are gradually emerging. However, more and more vicious unsafe incidents caused by designers' lack of ethics in the design process make us pay more attention to the ethical issues of product designers in design. Charles Eames, a famous designer, said: "There are always many restrictions in design activities, including ethical issues." This requires product designers not only to pay attention to the value and benefits brought by products in the design process. More importantly, personal behavior should be restrained by responsibility and morality. Based on the book Management Ethics, the responsibility to consumers in the book External Stakeholders and the engineering ethics in the book Ethics of Science and Technology, this paper analyzes various ethical issues of modern product designers from many aspects, and puts forward the necessity and importance of ethical product design. Product designers should not only design for the benefit, but also pay attention to the ethical standards that should be followed in the design, and at the same time always use ethics to restrain themselves in the product design.

Keywords: product design; Management; moral philosophy

First, the basis of topic selection

With the continuous development of contemporary society, product design has received unprecedented attention, and products play a huge role in social life. People's demand for product design is not only the most basic function, but also many requirements. At the same time, all kinds of ethical problems caused by products are also thought-provoking. Product design ethics itself involves many aspects, but the most important factor is the designer of product design, who is the planner and executor of design activities and holds the design methods and technologies. This requires designers to look at the whole product design process from an ethical perspective and shoulder their own ethical responsibilities side by side. However, in contemporary society, product designers have many problems, such as attaching importance to commercial interests while ignoring ethical values, being product-oriented and lacking ethical standards; Lack of people-oriented values and so on, designers only think about how to be unconventional and attract consumers, but ignore the durability of product use value and the ease of use of special people; Therefore, it is particularly important to analyze the ethical phenomena existing in product design and the ethical responsibilities that designers should bear, and more importantly, to analyze the ethical deficiencies of environmental protection and sustainable development.

Second, the concept of ethics, design ethics and engineering ethics.

1. Ethical concept

Sun, who studies food industry technology, defines ethics as: "Ethics is a discipline that studies morality and moral relations in the complex relationship of human beings."

In my opinion, ethics is a binding standard about human morality, and it can also be said to be a certain binding hidden rule, telling people how to choose in the face of morality and interests. Ethics can guide people's behavior and make people have a clear ability to distinguish right from wrong. It is also the fundamental reason for the development and progress of human society. The ethical consideration of design is actually the concern of product designers about the possible moral impact of products.

2. The concept of design ethics

The definition of design ethics by Yang et al. of Wuhan University of Technology is: "As a new design direction of design art in the new century, design ethics takes" people "as the center, emphasizes that design should be people-oriented, emphasizes that design should increase more humanistic care and pay attention to humanized design, and endows design art with a harmonious relationship between" people "and" people ".

In my opinion, design ethics should be based on ethics. How to use certain ideology in design and apply it to design projects is also an ethical standard and criterion that designers must abide by in the design process. Design is more complete and effective only if it meets ethical standards, which is more conducive to social development and species continuation. The application of ethics in design makes every designer have the concept of design ethics in his own consciousness, and take design ethics as a design attitude, design values and design concept to design healthy, practical and ethical products.

3. Technical ethics

The scientific and technological ethics part of "external stakeholders" in management ethics points out: engineering ethics holds that "moral norms are moral requirements for engineering technicians engaged in engineering design, construction and management; Its main ethics are responsibility, fairness, safety and risk; The former two are universal ethical principles, while the latter two are unique principles of engineering ethics.

In my opinion, a series of problems in contemporary engineering product design are mainly because the designers of engineering products have not complied with the requirements of engineering ethics. Responsibility and safety, the most important factors in engineering ethics, have not been paid enough attention by product designers. One-sidedness of product designers' understanding of engineering ethics, lack of effective restriction and supervision system and lack of general engineering ethics education for designers are the main factors that cause the lack of contemporary engineering product design ethics.

Third, the most important ethical issues for contemporary product designers.

1. Lack of social responsibility of designers

Ethics is mainly concerned with people's moral problems, and designers should always use morality and behavior norms to restrain themselves in the whole process of product design. At present, with the progress of science and the development of society, the only way for enterprise product design to be ahead in the market is to meet the needs of consumers, and product design is more innovative. Under the market-oriented mechanism, more and more products with novel appearance and functions appear in front of people, and product designers are playing an increasingly important role in this battlefield of occupying the market. Of course, the responsibility of designers in society is getting heavier and heavier. However, in contemporary times, product designers, under the pressure of many parties, often ignore and have luck, bypass the ethical safety issues in design, and design with their own interests and various interests as the leading factor to avoid ethical constraints. They always think that ethical safety issues in design are useless for themselves, and designers always evade ethical issues in this way. Lack of social responsibility has become one of the most important moral problems for product designers.

2. Lack of "people-oriented" concept

At present, the degree of humanization determines the quality and sales of products. In fact, the degree of humanization is also the degree of ethics. People-oriented is also the origin of design. The design of products is originally the design of "people". People should be the core of product design. Product design advocates "people-oriented, humanized design", and taking people as the primary factor of product consideration is the ethics that product designers should follow. The whole design process of products must pay attention to people's needs and living environment, especially the interests of vulnerable groups. If design is divorced from people's survival and spiritual needs, then even a product designer is profitable and successful. Can't call it a perfect design. This design can also be called "derailment design". Although humanization in product design has become an important criterion for evaluating product quality, the lack of "people-oriented" concept in our current product design is extremely obvious. For example, we often fail to consider the needs of the elderly and the disabled in public facilities. The main reason is that designers and enterprises do not consider special people in product design for profit. Therefore, in product design, designers must have correct values, and product design should consider every detail of consumers' use of products. The design of products must be accepted by the public and cannot violate the moral norms.

3. Environmental factors should be considered in product design.

At present, the sharp deterioration of the ecological environment tells us that environmental problems have to be considered in product design. Therefore, designers are required to consider not only the labor and material costs, but also the governance components of environmental damage in product design. Natural resources cannot be obtained through human production. There is also an ethical relationship between man and nature. People should be responsible for nature and have moral responsibility and moral obligation. Therefore, an excellent product designer must minimize the harm to the environment in product design. Green design and sustainable design are particularly important in contemporary times. This new design idea has actually changed the product design that leads to excessive self-interest and environmental damage. I think that in product design, designers should not only consider the benefits of the product surface and the aesthetic degree of the product, but also deeply consider whether the materials of the product are wasting natural resources, whether this waste can be reduced through the improvement of their own design, whether the production mode of the product will cause serious pollution to the environment, and whether the pollution rate can be reduced through their own design.

4. Lack of supervision mechanism and legal constraints.

At present, product designers have many ethical problems in the process of product design, mainly due to the lack of supervision mechanism and the failure of legal constraints. Although modern enterprises have paid attention to the ethical issues in design under the propaganda of design innovation and design norms. More and more serious incidents caused by the lack of design ethics have pushed the ethical issues of product design to the forefront. More and more social organizations have also begun to organize and advocate various public welfare designs, pay attention to vulnerable groups and strengthen humanistic care. However, the moral and ethical standards of design are still lacking. Therefore, the government should give priority to the interests of consumers and formulate a complete legal system.

Fourth, summary.

This study is produced under the background of modern design's extreme resort to ethics. At present, many factors have a profound and complicated relationship with the design industry, so it is more necessary to restrict and standardize the design ethics. The research also includes the observation, reflection and interpretation of design ethics based on reality and national conditions. On this basis, the necessity and importance of ethicizing product design are put forward. Based on the "External Stakeholders" section of Management Ethics, this paper profoundly expounds the main problems existing in contemporary product designers and their countermeasures. The application of ethics in design can make every designer have the concept of design ethics, so as to design humanized, moral and ethical products that are beneficial to the development of product design and make human life better and healthier.

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