Thinking about business success (1): as young as your dream.
The first book in the second half of the year took about two weeks to read. Song Zhiping is now the chairman of the Association of Listed Companies. Before retiring, he served as the chairman of China Building Materials and Sinopharm Group. Under the leadership of Song, the general manager, these two companies are among the top 500 companies in the world.
This book is based on the contents of the open management class organized by General Manager Song in Tsinghua, and it is repeated with his public speeches and other works. The core content is about the value of "management" to enterprises: "Management is to face the uncertainty in the external business environment of enterprises, and more is to make decisions and choices, with the goal of profit. And management, facing the specific people, machines, materials and things in the enterprise, is more about methods and systems, and the goal is to improve efficiency. The mission of operators is to make money, while the mission of managers is mainly to reduce costs. "
Having worked as a family member of a large-scale central enterprise with a scale of 100 billion yuan, General Song's vision and pattern are naturally different. What is even more rare is that because Song Zong took over Beixin Building Materials when he was young, it was also a mess for small enterprises, which gradually made a scale and made a brand. Therefore, the combination of his theory and practice is quite beneficial for small enterprises to do the right thing and choose the development path. Landing.
He gave a speech in 2020, emphasizing three principles, namely, "pragmatism, professionalism and long-term". He not only talked about "mental method", but also focused on four focuses of enterprises, focusing on strategy, focusing on management, focusing on capital and focusing on cash flow. He also talked about "construction methods", such as eighteen Japanese management methods, eight China building materials construction methods and three fine management methods. He said that doing business is a hard work and a long-term undertaking. State-owned enterprises are reform and innovation, seek change by mixing, and pursue scale and quality, while small and medium-sized enterprises can strive for "invisible champions", that is, enterprises that are narrow and deep, and achieve the ultimate in this industry. He gave an example of a German company making dog chains, with a global market share of 70%. Market segmentation. French bread is well-made, and there are 100 kinds of flour in France. Japanese cement is doing very well. There are more than 100 kinds of cement in Japan. Segmentation of this market can also achieve good benefits. To be an enterprise, we must do our major well.
Teacher Song encouraged young people, "Don't follow our previous experience, just like our predecessors, overcome problems, change, innovate and develop".
You will be as young as your dream, and you won't get old with the years.
Thoughts on Winning in Management (II): Winning in Management: Tsinghua Open Management Course
Drucker once said, "Management means doing things right, and management means doing the right thing". Management faces the internal, the purpose is to improve efficiency, while management faces the external uncertainty, the purpose is to improve efficiency. How to learn practical methods in domestic enterprises from management to operation? Winning by Management is a book published on 20021by Mr. Song Zhiping, former chairman of China Building Materials Group and Sinopharm Group. It is also an open management course in Tsinghua, which is very popular among students. Teacher Song emphasized that this book is written, not written, and it is the essence of his own 40 years of practical management. Teacher Song combined with the development of enterprises, summed up a set of "three refined management methods" suitable for enterprises, namely "lean organization, lean management and lean management". Through the implementation of "three refined management", enterprises can build a lean and efficient organizational system, a cost-leading production management system and a benefit-oriented management system. The companion piece of this book, Enterprise Myth, was published before 20 17, and interested readers can take a look together. The word "enterprise" of an enterprise is the next word "stop" under the herringbone, and the original meaning is enough. On the one hand, it can be understood that people are full of expectations for the future in kh production business, on the other hand, enterprises will stop running and stop because there is no one. For your convenience, I generated the 10 reading card. Thin reading, internalize knowledge. I hope it will help you, study hard!
Thoughts on Winning in Management (III): Winning in Management: Tsinghua Open Management Course
Drucker once said, "Management means doing things right, and management means doing the right thing". Management faces the internal, the purpose is to improve efficiency, while management faces the external uncertainty, the purpose is to improve efficiency. How to learn practical methods in domestic enterprises from management to operation? Winning by Management is a book published on 20021by Mr. Song Zhiping, former chairman of China Building Materials Group and Sinopharm Group. It is also an open management course in Tsinghua, which is very popular among students. Teacher Song emphasized that this book is written, not written, and it is the essence of his own 40 years of practical management. Teacher Song combined with the development of enterprises, summed up a set of "three refined management methods" suitable for enterprises, namely "lean organization, lean management and lean management". Through the implementation of "three refined management", enterprises can build a lean and efficient organizational system, a cost-leading production management system and a benefit-oriented management system. The companion piece of this book, Enterprise Myth, was published before 20 17, and interested readers can take a look together. The word "enterprise" of an enterprise is the next word "stop" under the herringbone, and the original meaning is enough. On the one hand, it can be understood that people are full of expectations for the future in kh production business, on the other hand, enterprises will stop running and stop because there is no one. For your convenience, I generated the 10 reading card. Thin reading, internalize knowledge. I hope it will help you, study hard!
Thoughts on Winning by Management (IV): Winning by Management
The author is a great god. Practical school. Moreover, as the leaders of two large state-owned enterprises, their position is also of strategic significance.
Revelation:
1. While consolidating the main business, we can diversify upstream and downstream or horizontally, increase turnover and increase profits.
2. Management is the most important thing. How to manage if you can't make money? Management ability is the most important core ability of the top leader, that is, making money for the enterprise. Everything else is bullshit.
3. Su Shimin of Blackstone Group said in My Experience and Lessons that the cost of doing big things is similar to that of doing small things. It is better to do small things than to do big things.
3. Note:
1. management is essentially doing things correctly, dealing with the relationship between good people, machines, things and things, and looking inside, the purpose is to improve efficiency; And management is to do the right thing, make choices in the face of the uncertainty of market, innovation and business environment, and look outward, with the aim of improving efficiency.
Nowadays, no matter the size of the enterprise, it is the main task of the operator to make the right choice in an uncertain environment. Enterprises should take thinking about business problems as the top priority, guide management with business objectives, evaluate management with business results, and reform management with business needs, so as to get rid of the introverted, static and standardized thinking mode, get out of the comfort zone of inertia management, and move towards an uncertain new environment, so as to make enterprises glow with vitality. Management can be "taught" and management needs "enlightenment". This is not to say that management has no ultimate pursuit. In fact, the idea behind management is very important, or what kind of management method to follow is very important.
At present, the most important thing for an enterprise is operation. The main task of an enterprise is to face the market, find demand, choose sales strategy, innovate technology, subdivide products, create value for customers, thus occupying the market and gaining profits.
Generally speaking, times have changed. In the past, we relied on the sea of people tactics to do business, so we must manage good people. With the development of information and intelligence and the improvement of management level, the first priority of enterprises is no longer management, but management. Of course, management is still very important, but due to the uncertainty of market, innovation and business environment, the bigger problem now is management. Modern factories are still facing the crisis of closure, not because of "running, running, dripping and leaking" or being in a mess, but because of poor management. When dealing with these uncertain things, it is the most important work in the enterprise to make the right choice.
The mission of operators is to make money, and the mission of managers is mainly to reduce costs. In a sense, management is a sub-item of business activities, focusing on solving cost problems, and reducing costs will increase profits. However, if there is a mistake in management, even if the management can achieve zero cost, the enterprise may not be profitable.
6. If the head of an enterprise is the operator, he must look outward and pay attention to the market. Some people can help you manage, but no one can help you manage.
7. Enterprises should focus on management. The head of an enterprise must first be an operator and must be an expert in management. Business ability is the core ability of entrepreneurs. The person in charge of an enterprise is neither an official nor a traditional manager, but an operator who will make money. How can enterprises achieve healthy development without making money? How to make employees settle down? How to gain the understanding and support of investors? How to preserve and increase the value of state-owned assets? How to undertake social responsibilities such as environmental protection? Many operators are vague about making money. As long as we think this matter clearly first, we can eliminate a series of misunderstandings. Those who make money are not necessarily good operators, and those who can't make money must not be good operators. Enterprises are both economic organizations and profit-making organizations. People who can't make money can't be the top leaders of enterprises. The person in charge of the enterprise can delegate all the management work, but he should know the management level like the back of his hand. He should not just listen to the report of the sales staff, but really lead the market and care about profitability.
8. I don't advocate that the top leaders of enterprises are in the workshop all day. The top leaders should keep their eyes on the outside, do a good job in enterprise management and let enterprises make money.
What do MBA students and EMBA students go to business school to study? First, everyone wants to find the direction of entrepreneurship, investment and management. Secondly, I want to know how to make the right choice and earn more money in a changing world.
9. Choosing business and selecting people are the two most important things for an enterprise: in business selection, we should adhere to centralization, highlight and strengthen the main business, and diversify moderately when necessary; In talent selection, we should have both ability and political integrity, put morality first, and reuse "addicts".
10. In his book My Experience and Lessons, Su Shimin, co-founder of Blackstone Group in the United States, put forward a point: doing big things takes almost as much energy as doing small things, so doing big things is not as good as doing small things.
1 1. So it is very important to position the enterprise, and it is necessary to make clear how to choose the target and what to do. No pains, no gains; No pains, no gains; If you plant melons, you won't produce melons; As the tree, so the fruit.
The development space and profit of an enterprise often depend on the scale and prospect of its industry.
12. Being an enterprise is not afraid of having no resources, and it is afraid of having no goals. Nowadays, resources are no longer the primary restrictive factor for enterprise development. To be an enterprise, we must start from scratch and the resources must be our own. This is unnecessary, too pedantic and will miss the opportunity. I think it is more difficult to determine the goal than to find resources. Just like students writing papers, many students like to let the teacher ask questions and let him think for himself. Because of the topic given by the teacher, you have a general direction, you can collect information, and it is not too difficult to write again. The hard part is that I don't know what to write, the goal is unclear, and I have to start over countless times.
13. This shortcut is to find the missing places and integrate resources instead of going it alone.
14. in my opinion, to be an enterprise, we must first have the ability of specialization. The core is to do the existing business well first, and then develop in a diversified direction along the upstream and downstream industrial chains according to the needs of enterprises. On the basis of cultivating and consolidating professional ability, enterprises can explore relevant diversified businesses, appropriately expand business scale and improve profitability.
15. There are two different views on enterprise wealth: one thinks that enterprise wealth is the appreciation of capital, and the other thinks that enterprise wealth comes from the surplus value created by workers. As the accumulation of previous labor, capital maintains the operation of enterprises, so first of all, owners should have profit distribution. However, the owner can't take away all the wealth, and the operator is also very important to the success or failure of the enterprise. A good operator will make the enterprise profitable, while a poor operator will make the enterprise lose money or even go bankrupt. Therefore, part of the wealth should be distributed to the operators. Of course, it can't be done without technicians and laborers. Employees are not only laborers, but also creators of wealth.
In my opinion, the purpose of an enterprise should include social progress, shareholder return and employee happiness, and in these three aspects, it is very important to safeguard employee interests and enhance employee happiness. Only by fully benefiting employees can enterprises stimulate their enthusiasm and creativity, and promote the prosperity of enterprises, which is the basis for improving shareholder returns and promoting social progress.
16. "Capital managers and laborers" are the basis of enterprise mechanism and the "three treasures" of enterprises. Mechanism studies how to distribute benefits among owners, operators and employees. At present, innovation is promoting the change of enterprise production function, and people's knowledge, wisdom, experience and ability are making more and more contributions to enterprises, so enterprises should fully understand and increase incentives. Mechanism is the most fundamental factor for enterprises to invigorate micro-economy. If there is no mechanism, the enthusiasm and creativity of human capital will not be mobilized, and asset capital will become "scrap iron".
17. In the past, we thought wealth was a constant. You get more points, I get less points. But today, enterprises must turn wealth into an increment: if you get more, I will get more. * * * Enjoying is not simply dividing the cake, but baking the cake well for everyone's benefit. This is the meaning of * * * enjoyment.