First, mainstream digital agriculture
I shared an article "The most complete 16 agricultural model classification concept explanation" before, explaining that digital agriculture is an advanced agricultural state and a change of business model; And the application of new information technology, the integration of management technology, digital agriculture = smart agriculture+management concept+business innovation+industrial integration.
Agricultural model map
Baidu Encyclopedia's definition of digital agriculture: Digital agriculture refers to the organic combination of high and new technologies such as remote sensing, geographic information system, global positioning system, computer technology, communication and network technology, automation technology and basic disciplines such as geography, agronomy, ecology, plant physiology and soil science; Realize the real-time monitoring of crops and soil from macro to micro in the process of agricultural production, so as to realize the regular information collection of crop growth, development status, pests and diseases, water and fertilizer status and corresponding environment, and generate a dynamic spatial information system; Simulate the phenomena and processes in agricultural production, so as to make rational use of agricultural resources, reduce production costs, improve the ecological environment and improve crop products and quality.
This concept is a bit to understand numbers only as numbers in the communication direction, rather than digitalization brought by data.
With the State Council's guidance on the digital transformation of all walks of life and the rise of the concept of digital economy, digital agriculture as the digital transformation of agricultural industry is imperative.
Digital conversion file
Second, the old business model of digital agriculture.
The IT project establishment of agricultural companies and agricultural government units can be based on digital transformation, and fully combine management technology, information technology and communication technology with agriculture, including agricultural Internet of Things and 5G. Of course, these are also synthesized into digital technology by academic circles now.
Not only IT projects can be established from digital agriculture, but also seed seedling cultivation, new agricultural machinery development, agricultural technology invention, fresh new production line, agricultural three-dimensional warehouse and so on can be established from digital agriculture.
In the face of digital agriculture, there are actually many different business models, which basically put the big hat of digital agriculture on the existing business models; Combined with agricultural product supply chain or fresh food supply chain, production standard is the starting point, order agriculture is the guarantee, logistics city distribution is the distribution, and the whole link serves agriculture.
Digital agriculture will eventually fall into the old routine of using the Internet of Things to reduce costs, using e-commerce to solve sales, and using AI and BI to support decision-making; These are traditional agricultural information companies and agricultural internet of things, which are limited to developing digital agricultural business models for agriculture from their main business. Some have taken government projects to help county-level governments realize the digital transformation of agriculture before they realize the digital transformation.
Old digital agricultural business model map
Third, the new game of digital agriculture
In fact, the business model of digital agriculture should not be simple digital technology or information technology, except for the influence of the attributes of agricultural products produced above. However, from the perspective of the whole industry, to serve a domestic agricultural format, rather than the whole country, the regional scope depends on itself, as shown below.
Taking the leader as the core, we should build a leader in production and marketing alliance, digital technology and management technology services, and help the leader to become bigger and stronger, mainly by helping him build channels, ensuring his financial support for expansion, and helping him reshape the digital management system; It can support its appropriate business innovation and management innovation, and finally bring digital technology and management concepts to all local agricultural formats in the region to realize regional digital agriculture.
After the faucet becomes bigger and stronger, it can naturally be used as a benchmark. This point was also described in my previous article. Of course, you must learn to find high-quality faucets yourself.
Compared with the old model, I will draw a short sketch. The core emphasizes the combination of regional nature, production and marketing alliance, industrial fund, comprehensive modern supply chain management ability, agricultural ecology, management technology and digital technology.
New business model diagram of digital agriculture
Fourth, the shortcomings of fresh e-commerce in the new model.
These companies, like some e-commerce empowerment companies, are engaged in some of them and have not been rolled out in the entire agricultural industry chain.
The reason is that e-commerce is only at the sales end, and then the processing of agricultural products (the so-called agricultural supply chain), and the agricultural brand is strong, only covering a part of the entire agricultural industrial chain; Therefore, fresh e-commerce can't fully serve the whole agricultural industrial chain at this stage, but its innate advantage of buying and selling the world is enough to bring traffic to agriculture. It is only necessary to make rational use of these traffic in the process of digital agriculture transformation, so as to benefit agriculture and empower agriculture, rural areas and farmers.
Verb (abbreviation of verb) Source of funds for project initiation.
Although there is a new business model of digital agriculture, there are many things to be done, but it also needs sources of funds. The funds obtained through the project are the same as those of the old and new digital agricultural business models.
At present, the project sources of digital agriculture are:
Digital economy;
Industrial chain support;
Regional e-commerce;
Smart agricultural engineering;
Modern agriculture pilot;
Agricultural poverty alleviation;
Agricultural informatization and Internet of Things;
Various agricultural pilot projects;
Agricultural products logistics park;
Automated production line;
Three-dimensional warehouse;
Smart factory with traceable quality;
Of course, subsidies can still be declared for traditional organic fertilizers, ecological farming and circular agriculture.
Specifically, when applying for actual projects, it is suggested to find more partners (including scientific research institutes) and lead the model to industrial model, data collection and application, business model reform and so on. It is best to bring the system interface and describe the employment opportunities.
Sixth, the potential value of digital agriculture.
Of course, the above are only farmers who benefit from digital agriculture on the surface. In fact, the greatest value of digital agriculture to agriculture, countryside and farmers lies in transmitting more management concepts to farmers (including self-employed and small and micro-agricultural enterprises); This is the most agricultural empowerment, and it is also the practical value brought by the new business model to agriculture, countryside and farmers.
Others serve IT companies and Internet of Things companies to promote social and economic internal circulation.