With the gradual maturity of Internet technology and information technology, the scale of the Internet is expanding day by day, and the number of network users is increasing rapidly. The Internet has been applied to all walks of life and is closely related to people's daily work and life. However, the subsequent e-commerce has had an unprecedented impact on the development of the world economy. In the tortuous development of e-commerce, a large number of new enterprises engaged in e-commerce have emerged, and some of them have developed quite rapidly. Established in 2003, Taobao, as the largest online retail business circle in Asia-Pacific, is the largest auction website and online trading platform in China. Taking Taobao as an example, this paper studies the process of website construction, so that people can understand the importance of website construction in displaying and promoting corporate image and network services.