At present, the newly upgraded Potoshop aims at humanization and practicability, and meets the needs of users by designing simple and easy-to-understand operation interface and quick and effective application icons, thus realizing the convenience and rapidity of network application. The following is my search for the application of PS in print advertising design. Welcome to reading. I hope it helps you! For more information, please continue to pay attention to our fresh graduates training network!
Brief introduction of photoshop software
Photoshop software developed and launched by American Adobe Company is widely used in the world. It combines many functions such as print advertising design, image synthesis and packaging design, and has been involved and expanded in many fields. From the user's use and processing effect, Photoshop has become one of the standards for printing image processing. Take the vector diagram as an example. In the industry, designers usually refer to vector diagrams as vector diagrams, which represent the graphic state in the form of straight lines or curves. Points, lines, arcs or circles extracted by mathematical operations can form images well. The vector diagram filled with contour lines does not affect the resolution, which makes the final displayed volume smaller and will not cause image distortion. After processing or rotating it, the original shape or characteristics of the image will be maintained, but this is relative. Bitmaps can be called bitmaps and gratings in photoshop, which provides a good processing platform for improving photo quality. In fact, pixels constitute the whole bitmap image, and different pixels occupy different positions and colors, which makes the color change layered and rich. The real function of Photoshop is bitmap, but bitmap contains another part of pixels. Bitmaps are different from vector maps, which only act on paths, so the images displayed by pixels and paths are very different.
Second, the basic principles of Photoshop print advertising design
Clear and affirmative principles.
Photoshop software provides a good design and processing platform for users and designers, and high-quality pictures can be obtained by following the most basic design principles and processing skills. The various elements provided by the software not only provide convenience for designers, but also set standards. We must adhere to the principle of clarity and affirmation to combine and adjust the effect, so that different points, lines or surfaces can find the best position. If the image processing does not have a clear and accurate goal, but depends on fuzzy positioning to design, the final image will certainly be unsatisfactory, and it is difficult to meet the needs of users and audiences.
2, coordination and integrity
Customers will put forward requirements for graphic design, such as intuition and impact. Designers should use the functions of photoshop to meet customers' requirements, so that graphic design can achieve the expected goals and complete the promotion from picture to artistic conception. The image with impact should have two characteristics: internal language and external form, and find the surface artistic value from the overall layout to make the design harmonious and colorful. Photoshop print advertising design should make full use of the sense of order and order of graphics to express the strength in different directions, so that the structure composed of different elements can be expressed organically.
3. Decoration and artistry
The order of layout will determine the viewer's first impression, so it is necessary to coordinate the relationship between layouts and deepen the design theme through various explorations and attempts to meet the requirements of enterprises or products for decoration. Before graphic design, we should make full conceptual preparation, consider the selection and integration of elements, and make layout under the guidance of user's style, which requires the double combination of the function of the software itself and the artistic accomplishment of the creator to play the best visual design effect.
4. Knowledge and interest
The purpose of the creator's print advertisement design is undoubtedly to attract the audience's attention and achieve the corresponding effect, but it is impossible to achieve the expected effect only by relying on the tough or disorderly picture combination. This requires designers to pay attention to the expression of knowledge and interest, and meet the requirements of the audience by designing interesting and vivid pictures with rich connotations. Expressing interest is not blindly pursuing vivid effects, but coordinating various elements and pictures on the basis of analyzing the characteristics of the works and the audience's acceptance, so as to achieve the unity of light and color and meet the dual requirements of the audience's visual senses and interests. If you only design according to your interests, the audience will think that you pay too much attention to gimmicks or your works are of low grade, and it will be counterproductive if you don't handle them well. Knowledge requires creators to grasp the degree of innovation on the basis of following common sense and meet the needs of customers and audiences.
Third, the application skills of Photoshop print advertising design
The application of Photoshop in print advertising design has reduced the difficulty of advertising design, increased the visual impact and innovation, achieved the expected publicity effect for customers and gained rich visual enjoyment for the audience. Photoshop software is widely used in image synthesis, graphic design, special effects production and artistic writing in advertising design. At the same time, it can quickly handle tasks such as color correction, image editing and photo restoration. In order to handle print advertisements more conveniently and quickly, it is very important to master certain application skills.
1, lasso tool
Photoshop users use image materials for image processing, but in practice, they don't process the whole image, they just need to process it in the selected area. At this time, lasso tools are needed to help optimize and improve, and the operating space is determined by selection. When dealing with the problem of irregular selection, lasso, magnetic lasso or polygon tool can be used to achieve the purpose of region selection. The operator only needs to drag the area boundary with the mouse to make the framed range more accurate. When the starting point and the ending point do not coincide, photoshop software provides a straight line connection function, which enables the creator to use lasso tools to process pictures conveniently and quickly. However, the selection accuracy of this tool is not high, and it is not suitable for processing images with high accuracy requirements.
2. Curve adjustment
The actual scenery or the shooting process of people will be affected by various factors, which will reduce the effect of photos. The inaccurate grasp of light, level and exposure will cause the contrast of print advertisements, and these problems can be solved by photoshop. The powerful image editing function of the software itself can directly process digital photos taken in the field, and meet the requirements of exposure and gradual change through curve adjustment. The shortcut key Ctrl+M can directly operate the curve command to make the curve dialog box jump out quickly, and the brightness value of the image can be achieved through adjustment. This adjustment is the choice of pixel lighting or dark, and the image optimization task is realized by expressing the focus and hiding the insufficient points. Hold down the Shift key to play the best role of curve adjustment, drag unnecessary points out of the curve coordinate area and delete them, and add adjustment points at will to make the brightness values in different areas meet the conditions. The use and determination of adjustment points need to use certain skills. When the designer changes the brightness value of the area on the basis of uncertain curve position, he can directly operate the mouse to make it reach the image window. At this time, the mouse pointer will instantly become a straw. When the operating point appears, click OK. Through the application of this technique, the brightness value of a specific area of an image can be adjusted accurately and quickly.
3. Linear refinement
Print advertising design will inevitably involve the problem of trace treatment. Color printing, packaging materials, handwriting and fingerprints in newspapers and magazines will adversely affect the color and pattern of traces, resulting in poor image effect. The traditional way to deal with trace interference is to improve photography technology and illumination skills of color separation photography, and more expensive professional image processing software can also remove trace interference well when used in document retrieval. Now photoshop has developed a powerful linear shadow technology, which can be operated by rotating the layer blending project to minimize the interference of black fonts and patterns in the background. Its principle is: from? Images? Menu selection start, enter? Adjust? Inside? Inverse phase? Project, pass? Select all? And then what? Editor? Inside? Copy? Processing the trace, can it be the original trace image at this time? Layer? The window opens, click on the background layer bar to complete the task from? Background layer? Arrive? Normal layer? Do you need to create a new layer to complete the transformation? Editor? And then what? Paste? Work, the two layers form a strong contrast, and the trace background layer and the original trace layer provide the basis for linear refinement, only need to operate the layer? Mixed? The window can brighten the target in the pattern, which is actually a way to use and mix the layer panel.
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