Electronic product distribution management paper-research on e-commerce logistics distribution system management
Abstract: In recent years, China's logistics and distribution industry has made great progress. But compared with foreign countries, there is still a certain gap. The lag of logistics distribution system has become a bottleneck hindering the development of e-commerce in China. Therefore, how to manage the logistics distribution under e-commerce has become an important issue of concern to relevant people today. Through the concrete analysis and research on the management of e-commerce logistics distribution system, this paper puts forward some management countermeasures in order to bring some useful help to relevant people.
Keywords: e-commerce; Distribution system; Management research
China Library Classification Number: F25
Document ID: a
Article number:16723198 (2015)1903601.
1 defects in the development of e-commerce logistics and distribution in China
1. 1 high distribution cost.
The high cost of logistics and distribution is a prominent problem of e-commerce enterprises, and it is also an important reason why enterprises can not carry out logistics and distribution services well. Although the role of logistics distribution is becoming more and more obvious in e-commerce, for most enterprises, the problem that their distribution system and warehouse are not independent makes it impossible to minimize the comprehensive logistics cost and solve it fundamentally.
1.2 single delivery mode
By China? Self-contained? Under the influence of traditional ideas, and because many enterprises don't trust logistics distribution companies and can't hand over the responsibility of goods to others, there are fewer professional distribution centers in China. In order to achieve it? Big and small and all? Many e-commerce companies are still doing cargo transportation alone. However, it is impossible for a single production enterprise to be fully familiar with the regional transportation of enterprise goods, to continue the joint transportation of goods in various ways, and to integrate various modes of transportation such as sea transportation, air transportation and land transportation, which leads to simplification of transportation modes, low transportation efficiency, and ultimately to increase enterprise costs and waste.
1.3 There is no difference in customer service.
In the logistics distribution system of e-commerce, general commodities and important commodities are treated equally with general customers and important customers, in no particular order. This can not maximize the profit rate of resources, but also reduce the enthusiasm of important customers, so that important customers can not feel their unique sense of superiority. Indifferent service mode eventually leads to the loss of strategic significance of logistics distribution itself.
1.4 Backward policies and regulations
Since the development of China's logistics industry, our government has promulgated and implemented laws and regulations on logistics distribution in time, but despite this, there are still many contradictions between laws and policies. However, in modern warehousing, its policies and regulations are relatively lacking, and most of them have regional characteristics of departments and strong local protectionism, which restricts the development of cross-regional business of logistics enterprises. From this perspective, the existing policies and regulations will hinder the reallocation of enterprise resources. Compared with developed countries such as Europe and America, due to the backwardness of laws and regulations, China's logistics market is in disorder, which will inevitably affect the international competitiveness of China's logistics and distribution industry.
1.5 shortage of professional management talents
At present, the level of logistics distribution education in China is not high. Although many colleges and universities have set up e-commerce and logistics distribution majors, due to the lack of social understanding of e-commerce and logistics distribution, the state and society have not paid due attention to it, and the unreasonable subject setting has caused the lack of professional management talents.
1.6 low degree of informatization
With the rapid development and progress of network technology, e-commerce technology has developed rapidly. However, the informationization of its logistics distribution system is still backward, and even in some enterprises, it still relies on traditional paper written materials instead of online work. The lag and distortion of information will reduce the level of logistics service and have a negative impact on the image of logistics distribution enterprises, thus failing to ensure the smooth and healthy development of e-commerce.
2 e-commerce logistics distribution system management measures
2. 1 Strengthen the improvement and management of infrastructure
Although China's logistics infrastructure has made some progress in recent years, it still can't meet the needs of e-commerce. Therefore, we must strengthen the improvement and management of infrastructure. It is necessary to make the logistics and distribution system of e-commerce form an integrated transportation network and improve the storage configuration and facilities. Therefore, our government should also pay more attention to the management of logistics infrastructure and plan large-scale logistics infrastructure, such as central cities and transportation hubs.
2.2 to achieve office automation management
The so-called office automation is a working mode coordinated with e-commerce. In order to adapt to the development of e-commerce era, logistics enterprises must realize office automation. It is to make all work have a unified interface and promote all business operations to be realized under unified standardized data. The office automation mentioned here is not only to realize the automation of office data within the enterprise, but also to provide service interfaces for its partners and customers, so that they can communicate with each other through the network.
2.3 methods to achieve scientific management
Scientific logistics management refers to the design and management of logistics enterprises by using scientific methods. Closely related to operating expenses is how to choose the central location and distribution path in logistics activities. Because the operating cost of logistics enterprises is directly determined by the geographical location of logistics centers, the distribution path is the direct cost generated in the operation and distribution. Therefore, in order to further improve the service quality of logistics enterprises, it is necessary to adopt scientific methods when choosing the location of logistics centers.
Section, and optimize its distribution path, which is also the fundamental way to reduce service costs.
2.4 improve the concept of customer service
In fact, due to cost constraints, logistics distribution resources are extremely limited. Therefore, it is most important to allocate service resources reasonably. In order to better understand and distinguish customers, we must implement customer relationship management to communicate with customers and ensure the stability of customer relationship through one-to-one personalized service.
2.5 Training high-quality logistics and distribution talents
Compound talents are actually qualified talents in logistics and distribution. Logistics distribution personnel should not only master comprehensive knowledge, but also have the ability to apply their scientific theoretical knowledge to practical work and fierce market competition, so as to ensure that enterprises have a place in the market competition. For the training of logistics talents, enterprises should combine the government, enterprises and schools to realize it. On the government side, it is necessary to formulate relevant policies and give financial support, and also encourage local colleges and universities to cultivate reserve forces; For enterprises, they can introduce experienced talents from abroad for their use, or send potential talents abroad for further study; In terms of schools, logistics and other related majors can be set up according to their own reality, and logistics and other related courses can also be taken as elective courses for students in economic management-related disciplines to choose.
2.6 Actively develop third-party logistics
In order to better develop the third-party logistics, China enterprises must first break the traditional concept. An excellent enterprise is not necessarily big and complete, but it knows how to choose. A good enterprise should outsource some businesses that do not have core competitiveness, so as to establish a brand-new business philosophy in the whole company and attach importance to third-party logistics. In addition, we should also provide a market suitable for the development of third-party logistics. Win-win? Become? Win more? . In the fierce market competition, third-party logistics providers must have certain conditions if they want to adapt to the needs of economic development. For example, it has modern storage facilities, suitable inventory, advanced transportation tools and modern transportation guidance system.
3 Conclusion
With the development of economy and the progress of network technology, e-commerce has also developed rapidly. However, due to the restriction of backward logistics distribution system, it can not be developed more rapidly. Therefore, the author thinks it is necessary to analyze and study the logistics distribution system of e-commerce. Therefore, aiming at the management research of e-commerce logistics distribution system, from the defects of the development of e-commerce logistics distribution in China, that is, the high distribution cost; Single distribution method; There is no difference in customer service; Shortage of professional management talents; And proposes to strengthen the improvement and management of infrastructure; Realize office automation management; Realize scientific management methods; Improve the concept of customer service; Cultivate high-quality logistics and distribution talents; And six suggestions on actively developing third-party logistics for the reference of relevant people.
refer to
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[2] Fu Weizhong, Chen Hao and Gao Pin. Establishment and application of evaluation index of e-commerce logistics distribution system [J]. Journal of Hefei University of Technology (Natural Science Edition), 20 10, (03).
[3] Yan Yan, Jiang Wei. Countermeasures for establishing and perfecting China's logistics distribution system under e-commerce [J]. China Management Informatization (Comprehensive Edition), 201,(12).
[4], Li,,. Research on the Construction of Agricultural Products Logistics Distribution System Based on E-commerce Information Platform [J]. China Forum Today, 20 13, (19).
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