In the rapidly developing modern society, business plans appear more and more frequently, which can help entrepreneurs to publicize and obtain financing. There are many considerations in drafting a business plan. Are you sure you can write it? The following is the business plan of the snack bar I collected for you. Welcome to share.

Business Plan of Snack Shop 1 1. General situation of the enterprise

Basic information of the enterprise to be established

Products and services: snacks, nuts, drinks, water, specialty snacks, online procurement and sales. Reason for choice: according to our current geographical location, it is located around the campus, there are no specialty stores around, and there are enough consumers. We sell snacks, so we have selling points all year round. We personally have marketing experience, plans and ideas.

Main business scope: contemporary college students, campus students, faculty, and surrounding residents.

Development prospect: It meets the needs of contemporary college students, post-80s and post-90s consumers and social development.

Objectives: Short-term development objectives: First, do all kinds of management work well in a short period of time, formulate strict employee rules and regulations, strictly control product quality, ensure product quality, put up a signboard first, let every customer who has been to our store know about our products, and we will recover the cost and realize some benefits within 6 months.

Long-term development goals ... After we achieve short-term goals, the enterprise will be profitable. We will expand the scale of the enterprise, expand the store, increase products and personnel, make the store environment elegant and comfortable, and plan to open more branches in the university town to monopolize the snack market in the university town with our service and quality.

Enterprise purpose: to serve the people and pursue their own interests (convenience, speed, preferential treatment, service and profit).

Enterprise type:

□ Manufacturing □ Retail □ Wholesale □ Service □ Agriculture □ Emerging industries □ Traditional industries □ Others

Second, the personal situation of the author of the business plan

Previous relevant experience (including time)

I have rich practical experience in many things.

Many practical methods in this field.

Third, the market evaluation

Description of target customers and potential customers: target customers: college students, teachers, leaders, employees and surrounding residents. We are mainly students at school, because we are just around the campus and there are a large number of consumers. There are quite right people living at the school gate, and there are bus stops. These are the potential customers of our customers: other campus people around Jiangning District, the staff of surrounding factories, friends of school students, etc. There are also pedestrians coming and going, and some customers on the Internet, all of which have potential opportunities.

Market capacity or expected market share of the enterprise:

Market capacity or estimated market share of the enterprise: the estimated market share is 30%-40%.

Trends and prospects of market capacity;

With the improvement of people's living standards, people gradually shift from the original material civilization needs to spiritual civilization needs, and from solving the problem of food and clothing to paying attention to food health and diversification of tastes. Snack bars have diverse tastes, easy prices, high safety factor, keeping pace with the times and great market potential. At present, there are four small supermarkets inside and outside the school, and there are many competitors around, but we intend to have advantages in characteristics, prices and services. And cooperate with school organizations and college students' startups. Because I worked as an intern in a startup company in the early stage, there are many partners on the road to entrepreneurship, such as friends in coffee shops. Providing snacks in their stores will also bring more benefits to their stores (for example, we can also buy tickets for trains, planes and buses on holidays, buy gifts on holidays, provide door-to-door service at ordinary times, and make good contact with surrounding entertainment facilities, make some attractive offers and publicize them on the desktop of Internet cafes).

Prospect: We expect about 500 customers every day, and the average consumption level is around 5-50 yuan. I think we have a certain development prospect and can open our snack bar to more people.

SWOT analysis:

Advantages:

1, we have some sales experience.

2. On campus, we take part in entrepreneurship training.

3. Our entrepreneurial team has the same goal, high level of knowledge and unity.

We know the customer's needs very well.

5. Our services are various.

Business plan of snack bar 2 I. Overview of the project

At present, there are many kinds of snacks, and the products are constantly updated. They are not only exclusive products for children and middle school students, but also favored by many adults. For college students, snacks are almost indispensable. They can relieve smoking addiction in their leisure time, make friends and classmates have fun at meals, and can also be a good "decompression medicine" for students when they are stressed. Snack shop projects mainly focus on snacks of snack food (specific categories will be explained in the next chapter), with some cigarettes, wine, drinks, tea and simple toys or accessories as auxiliary materials. It can also be paired with snacks eaten as a child, and the selling price is the same as that of a child (this selling point is good, and the focus is on publicity and creating an atmosphere). Mainly retail, supplemented by wholesale. Sales include single sales, wholesale sales and batch weighing sales. The target consumers are young white-collar workers, and students and children are affiliated consumers. Mainly around the store belongs to the consumer-oriented radiation community. Of course, we need to sell online and add some extra services. The plan of online sales will be carried out after the physical store opens and operates normally.

Second, the project background

First, the location of the snack bar is where students can reach out of school. There are many people here, and tourists have no worries.

Second: At present, there are no other regular snack sales points at the school gate except the bagged snacks with limited tastes in the supermarket. Running a regular and distinctive snack bar here just meets the requirements of the majority of students.

Third, our main product is dried nuts, which are easy to preserve, so we don't have to worry about going bad if we can't sell them in a short time.

Fourth, the cost of investing in small-scale snack shops is low. Read the limited membership privileges and enjoy the 7-member privileges immediately.

Fifth, there is no similar snack bar nearby, so the competition among peers is relatively small.

Three. Description of main work items before opening.

1, budget all kinds of expenses.

2. Apply for food license, business license of individual industrial and commercial households, tax registration certificate, go through relevant formalities and sign relevant contracts.

3. Randomly distribute questionnaires to students to understand their tastes and hobbies, and collect suggestions.

4. Visit similar stores, learn about all kinds of sales, passenger flow and compare prices.

5, query the source of goods, shop around, to ensure quality clearance, reasonable price.

6. Formulate relevant preferential policies, conform to the trend, and introduce more low-calorie and multi-flavor snacks.

7, do a good job in store decoration, reasonable arrangement of in-store equipment.

8. Organize recruitment according to the actual situation of the store.

9.* * * Discuss the purchase quantity and variety of the first batch of goods.

10. Plan the form and method of the opening ceremony in advance.

Fourth, pre-selection of commodity varieties

According to the requirements of the project, the products sold are mainly snack foods, supplemented by tea, cigarettes, wine and other things.

From the perspective of commodity packaging, it can be roughly divided into packaging, bottled and bulk commodities. Here, the goods for sale are roughly classified according to the packaging and category of the goods.

1. Packaging and bottling:

1. Leisure food: candy, preserved fruit, candied fruit, roasted seeds and nuts, cooked food and puffed food.

2. Hungry food: biscuits, cakes and instant noodles.

Bulk: Dried bean curd, candied fruit, roasted seeds and nuts, meat products, biscuits, cakes, nuts, preserved fruits and sweets.

Verb (abbreviation for verb) work budget and total cost budget

Cost analysis: Initial investment cost: 46,000 yuan.

1) water and electricity rent: 1.5 million yuan.

2) Decoration cost: 6,000 yuan.

3) Shop equipment: 6,000 yuan

4) Initial purchase: 1 1,000 yuan.

5) Employee salary: 8,000 yuan/year

6) Fees for relevant certificates: 500 yuan.

7) Publicity expenses: 500 yuan.

8) Working capital: 65,438+0,000 yuan.

Total: 56,000 yuan

6. Possible backup measures for pre-opening work.

Backup measure 1: there may be a shortage of staff during weekend holidays and peak sales season. Consider recruiting part-time students and paying them by the hour.

Backup measure 2: Buy seasonal snacks according to the actual situation (such as consumers' tastes changing with the seasons).

Backup measure 3: in the off-season, the shelf life of the product should be long enough to be returned. Backup measure 4: When some products are not well sold, reconsider the proportion of procurement, sales and inventory and make appropriate adjustments.

Seven. comprehensive analysis (of sth)

superiority

1, the product has characteristics;

2. Greater demand provides us with more room for development;

3. The location is close to the target consumer group, and the tourist source is stable;

4. In marketing, we will adhere to the principle of "best quality";

5. The internal organization and coordination of our store are simple and easy to operate and manage;

6, the purchase channel is simple (mainly from Taobao fixed stores).

Disadvantaged

1, which is not well-known and has not yet formed a huge consumer group;

2, small scale, long-term operation can produce benefits.

threaten

1, if the operating profit is high, it will attract other businesses to invest in this field and intensify competition;

2. The number of target consumers is less than expected, which directly leads to profit reduction or even loss;

3. Nearby competitors have high prestige among consumers, which makes the competition more difficult.

The third chapter of the business plan of snack shop directory

I. Project background

(1) Project reasons

1, with a market gap and rich profits (differentiated marketing)

2. There is demand

3. Sufficient funds, low risk and strong operability.

Second, the project environment

(1) industry status

(2) Market investigation and analysis

Market analysis (market = crowd+consumer+purchasing power)

(3) competitor analysis

1, cheap

2. Have a certain customer base.

(D) Project advantages

1, the feasibility of project operation;

2. The uniqueness and innovation of the project

Third, the market strategy.

(A) market segmentation and positioning

1, target market

2. Market positioning

(2) Promotion strategy

1, media advertisement

2, let the profit discount

3. buy it and send it.

4. VIP card

Fourth, store operation.

(1) Channel (purchase)

1, overview

2. Detailed analysis:

3. Initial supply of goods

Budget and revenue analysis

1, basic capital requirements

2. Calculation of investment recovery

(4) Risk

The target customers are children and young women.

In many imported snack shops, most snack shops take a comprehensive attack route, operating hundreds of varieties, including chocolate, candy, preserves and so on. , dazzling. Snacks Snacks are good at being delicious and interesting. Some high-priced candy or biscuits are packed in exquisite small jars with different shapes, such as keys, elephants, sunshine dolls, etc ... After the candy is eaten, the small jars can also be used as piggy banks, and some of them can be put into music. In addition, there are some exotic varieties, such as chocolate that looks like a pack of cigarettes, and cola with collectible value.

The dazzling array of candy in the store is expensive: bulk lollipops are generally 2~3 yuan/root, which is more expensive than 0.5 yuan in the supermarket; Canned biscuits and candy are generally tens of dollars a can; There is a kind of bulk preserved fruit, the price is as high as 140 yuan/kg.

It is observed that young women are the most common people shopping in stores, followed by children accompanied by their parents. A lady took out more than 50 yuan and bought a bunch of colorful and lovely rainbow candy, cotton candy and chocolate in one breath. She said: "I usually like to eat snacks. Seeing these lovely shapes, I can't help but buy them. "

In an imported snack shop, a young man who bought imported chocolate said that he didn't eat snacks at ordinary times. He bought chocolate for his girlfriend.

According to the clerk, most of the imported snacks come from the United States, Japan, South Korea and other places. In order to meet the needs of different customers, the store also operates domestic candy.

Generally speaking, drinks are American goods, and Japanese goods are the most "spicy"; Biscuits, sweets and chocolates are favored by Japanese and Korean goods; Southeast Asian countries take "local products" as their main brands, mainly coffee, tea or other local snacks.

The way of management is to talk about both packaging and taste.

If you want to run an imported snack shop well, the secret is to pay attention to both the taste and packaging of snacks.

Snack Shop Business Plan Chapter 4 Store Name: Snack Shop.

Shop tenet: create the most fashionable snacks.

Business items of the store: drinks, instant noodles, special snacks, etc.

First, business philosophy.

Reasons for starting a business:

Huangshan College is a beautiful campus located at the foot of the mountain. The campus environment is beautiful and the climate is pleasant. Living here has been unconsciously infected by its beauty. Due to the large campus, big shopping is open at the specified time, which leads to little friends who want to fill their stomachs at night having nowhere to go. Moreover, some otaku in boys' dormitory are even more reluctant to go out to sell snacks, and their demand for snacks is often greater than the staple food. Therefore, after .90, I decided to build a novel and unique chain snack shop that conforms to the trend of students. Teachers and students hope to buy more snacks that can't be bought in the school supermarket, and hope that these snacks are healthy, nutritious, colorful, convenient and affordable.

Second, the project overview

Every dormitory in the campus of Huangshan University has a "Happy People" retail store. Its purpose is:

Create the most fashionable snacks

In order to further understand the development prospect of campus snacks and make effective marketing plans. We designed a questionnaire survey on snacks and conducted a follow-up survey on students on campus. According to the market report, most students tend to eat dried fruits and prunes, accounting for the highest proportion of all consumption, accounting for 34.8%. There are also some students who like cakes and meat snacks (such as mashed potatoes, pine cone Melaleuca cakes, pork breast in sauce and duck neck), accounting for 26. 1% and 28.3% respectively. Moreover, according to the survey, the average number of college students who shop at least once a week is mostly between 0 and 25, and many students open a commercial street two or three times a week, or even more than three times.

When starting a business, we should also pay attention to marketing strategies. Only marketing methods that attract consumers enough can make the store prosperous. Our store also understands the market situation by analyzing the marketing environment, using SWOT analysis and other methods, puts forward various marketing strategies in a targeted manner, and uses various marketing means to open up the campus snack market, improve the store performance and provide better services for consumers.

Third, teamwork and execution.

There are six people in our shop, each with his own specialty. We have a clear division of labor, including manager, deputy manager, salesman, buyer, pricing officer and financial officer.

Manager-Tang Tiantian: I work hard and have strong management and coordination skills.

Gong Jin, assistant manager: He is our sports commissioner. He is warm-hearted, generous and decent, and has good communication skills.

Sales people-Lu Runnan and Zhang Lixian: These two people are lively and bold and have good communication skills. Buyer-Ruan: I have strong communication skills and a deep understanding of snacks. I am also a greedy person.

Pricing Officer-Han Yang: This person is familiar with the market price of snacks.

Financial officer-Tang Tiantian: This person is very careful and has good arithmetic skills.

Fourth, the campus marketing environment analysis

Macro environmental analysis

Huangshan College School is a semi-closed boarding school, covering an area of * * * * 1000 mu, with more than 20,000 students. In recent years, the social and economic level has risen rapidly, and the living standards of students have been continuously improved. While their financial ability is satisfied, students pay more attention to the health of diet and like healthy, nutritious, delicious and affordable snacks. These favorable conditions prove that we have a large number of potential consumers, especially the post-90 s youth whose staple food is snacks.

(2) Micro-environment analysis:

Our customers are teachers and students. They pursue healthy, nutritious, affordable, novel and fashionable snacks. Through analysis, we found that the demand for snacks has also increased significantly.

Situation analysis

Our shop has made a detailed analysis of the external environment and its annoying advantages and disadvantages, and obtained the following analysis results:

Five, "Happy People" 4PS Analysis

First, product strategy analysis:

Snacks Snacks include candy, cakes, meat, fish, dried fruits, preserved plums and so on. , mainly divided into four categories: candied plums, cakes, meat and local specialty snacks. Most of the food in our store is in bulk, each product has its own packaging, and all kinds of seasonal foods are very strong.

On some days, we will provide you with specific packaging for free. Specific plan:

(1) Launching flagship products every quarter: In addition to some popular snacks, our store also launches corresponding foods according to different seasons and festivals to meet lonely needs in time, provide services to customers, grasp the market situation in time and make real sales plans. If Christmas comes, we will provide some Christmas food, such as Christmas apples, and we will pack those foods for free. The purchase list of major products in the first quarter is as follows:

We will count the students' favorite snacks in the first week as the weekly star products and weekly sales champions in the second week of product launch, so as to make better choices for the students. We will launch special holiday products regularly (holidays, etc.). ).

In the first quarter, we made corresponding adjustments and changes according to the students' love for snacks, promoted some snacks with unsatisfactory sales, and supplemented some hot snacks in time.

(1) Offer preferential service every Friday: Every Friday, in order to get more new foods on the shelves, some foods have to be taken off the shelves quickly. At this time, our store launched the weekly discount strategy, which not only allowed customers to enjoy the discount, but also reduced the accumulation of goods.

(2) Holiday preferential activities: On holidays, our store will give certain preferential treatment to those customers who visit our store frequently.

Second, the distribution and procurement channel strategy:

(1) Our shop uses online shopping, orders goods through the portal website, obtains food from all over the country, and then sells it directly in schools, reducing inventory and commodity costs. Another feature of our store is that the packaging bags are all paper bags (environmental protection bags), which advocates environmental protection.

(2) Purchase channels: there are special purchasing personnel regularly exploring new products online to ensure that the purchased food is novel, complete and diverse, fully meet the needs of students and ensure the timeliness of food supply. We promise to shop around and choose the food with the lowest price through buyers.

Third, the pricing strategy analysis:

Because food prices are different and uneven, and schools sell food, so don't set the price too high or too low. Too high a price will discourage consumers, while too low a price will not generate profits. Therefore, we decided to focus on individual products.

(such as fluorescent lollipops) will raise some prices appropriately, but we will definitely not make too much profit. We promise to put the interests of our classmates first. For some foods with high purchasing cost (such as shredded squid and dried pork), the price we set will only be higher than 5% ~ 10% of the cost. It is necessary to ensure the customer return rate of the store, and not to make the students have too much economic burden.

Fourth, the analysis of promotion combination strategy:

As an indispensable means to expand sales and increase performance, promotion is a marketing method that always carries out the whole sales activity, and the quality of promotion method is directly linked to sales. Therefore, having a good promotion strategy is equivalent to having a successful start. Our store provides preferential services such as Friday sales promotion, holiday gifts, buy more and send more. Launch a series of flagship products every week, and put up posters on Chuangye Street to promote these products.

Promotional customers who buy goods in our store during the festival give small gifts.

Verb (abbreviation of verb) financial analysis

1. Financing method: This store is invested by seven like-minded roommates, with an estimated total amount of 2,000 yuan. The school will join the store in the form of shares from providing places and water and electricity, and make profits in the form of dividends.

Second, the cost of starting a business:

Three. Operating costs:

Fourth, the economic value of unit cost:

Verb (abbreviation of verb) annual sales forecast:

We draw the following conclusion by making a table: We will sell 70% of all the goods in the store, and the estimated net profit is 53.98.5 yuan.

Intransitive verb profit forecast-year:

Seven. Financial ratio:

Eight. Risk analysis and avoidance scheme

First, the risk of higher costs. Risks with higher costs mainly include procurement cost risk and operation cost risk. The risk of purchasing cost is mainly related to sales volume. However, at the beginning of our business, because we are not sure whether our customers like this kind of food, our purchasing cost will not be too high. As long as we have good social relations, this problem will be solved. Our purchase channel comes from Taobao. Because many people in our dormitory have accounts on Taobao, one of which is a third-class diamond, so we have certain advantages in purchasing. The risk of operating costs comes from the price of goods. Because we enjoy the school's preferential policies for entrepreneurship, the rent, water, electricity, decoration and furniture are all provided in the form of school shares, and our staff are all students at school, so the operating cost is lower, so our commodity prices are lower than others.

Second, the risk of no one buying at the beginning of the business. We will publicize by distributing leaflets in all classes and offices of the school, posting posters in places where school personnel are concentrated, and attract teachers and students to shop as soon as possible through various preferential activities.

Thirdly, if the food tastes bad, there is a risk that it won't be sold, so we decided to promote sales in time, reduce hoarding and inventory. We reduce the risk index by selling at a reduced price, or buying a small gift for one free, or selling at a reduced price during distribution and processing, so as to reduce the retention of goods.

Nine. project evaluation

Based on the above analysis, we think that the entrepreneurial project we choose to open a snack bar not only has the advantages of low investment, low risk, low cost, high profit return rate and broad market prospects, but also allows customers to feel delicious, healthy, nutritious and affordable snacks while maintaining a nutritious and healthy body. It is a simple and meaningful entrepreneurial project, which is very suitable for those of us who are inexperienced but passionate about entrepreneurship. I believe we can do well!

Concluding remarks

As a snack bar, "Happy People" actively changed themselves in the campus competition and stood at the forefront of the market. In the years to come, we will witness this far-sighted decision together. The future is like gorgeous fireworks, icing on the cake, with endless charm!

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