In today's market economy, in order to make new products occupy a favorable market position once they are launched, many enterprises have adopted various marketing methods, one of which is to open up the market through salesmen. For a salesman, it is necessary to master proper etiquette for successful promotion.

First of all, a salesperson should have solid knowledge.

First, enterprise knowledge. Understand and master the basic strategies and means of marketing, learn the basic methods of market research and sales forecast, and be good at observing and discovering the development trend of market changes.

Second, commodity knowledge. Not only are you familiar with the performance, price and variety of our products, but you can also distinguish the similarities and differences and their respective characteristics of similar competitive products, so as to better serve customers and successfully sell goods.

Third, psychological knowledge. We should know some psychological knowledge, understand customers' purchasing psychology, and be good at choosing corresponding service methods for different types of customers with different purchasing habits. Rich and extensive knowledge can improve the confidence of salespeople. Answering questions in sales not only shows respect for customers, but also enhances customers' trust in salesmen.

Secondly, we must have a sense of service. When dealing with customers, salespeople should deal with what customers want to know and expect and provide services as soon as possible; Pay attention to respecting customers' ideas, personality status, etc.

Third, have good expression ability. Salespeople should have strong language skills, be able to choose appropriate words for different sales targets according to time and place, and pay attention to language skills. Stimulate customers' desire to buy through their own distinctive and infectious language expression.

In addition, be good at restraining your emotions. Self-restraint is an important aspect of salesman etiquette. It is common for people to be cold in sales promotion, so we must be good at restraint at this time. It is common for customers to boycott products and salesmen themselves, and sometimes they will encounter excessive criticism and repeated rejection from customers. However, even after repeated rejections, a customer will often change his mind and adopt your promotion plan. Therefore, salespeople should have indomitable spirit.

The essence of promotion is to introduce the advantages and characteristics of one's own products in order to persuade customers to buy them. In order to achieve better promotion effect, we should pay attention to the following points.

First of all, be polite to the guests. If you want to persuade customers to buy, you should let them accept and trust you psychologically, thinking that you are introducing products from his point of view and position, and will not feel exclusive to your introduction. This requires salespeople to be kind, well-behaved and polite in language.

Secondly, the salesman should have a thorough understanding of the goods. Not only should you be familiar with the variety, price, use, performance, use method and use effect of the goods you operate, but you should also know something about the production and processing technology of the products. With a wealth of commodity knowledge, you can be "like a few treasures" when introducing commodities, and give clever answers to customers' questions, thus persuading customers.

Thirdly, we should master the psychology of customers and try to use the language that is conducive to sales.

First, polite language. Hello, thank you, you're welcome, sorry, goodbye and so on. The use of polite expressions can reflect the initiative, enthusiasm, patience and thoughtfulness of salespeople, leave a good impression on customers and bring good sales results.

Second, use the word "please" more often. The language in the sales process is inseparable from the word "please". Using the word "please" more can not only make customers happy, but also "please" more customers.

Third, use positive sales language. When customers carefully choose goods for a long time, but still hesitate, they should say "don't worry" and "choose slowly" to show their understanding of the sales staff. They can also help customers consult, such as "your skin is white, black and red." At the same time, when consulting, they should use some positive and selective questions, such as "Do you prefer red or white" and "Do you want Beijing?" But don't ask, and don't ask, "Are you going to buy it or not?" This will annoy customers. Smart salespeople should stand in the customer's position, help customers consult and win customers.