It is estimated that this salary reduction plan will reduce BYD's labor costs by more than 200 million yuan. BYD Auto related people said that everyone's response is relatively dull at present. But they all realize that they need to be together? winter Recently, BYD's share price dropped unilaterally from the highest in 32 yuan to 2 1 yuan.
According to the statistics of China Automobile Industry Association, the growth of passenger car market has been weak this year, and the sales performance of independent brands is particularly poor. Many mainstream auto manufacturers with independent brands, including BYD, all saw a year-on-year decline of around 10%. At present, the market share of self-owned brand passenger cars has declined for three consecutive months.
It is worth noting that this year, the automobile industry has gone far beyond BYD. Some dealers even have a shortage of capital chains and default on employee bonuses.
The reporter learned from various car companies yesterday that most independent brand car companies will not spend this year smoothly? Senior high school entrance examination? Achieve the half-year sales target.
Yesterday afternoon, the reporter visited the Guangzhou market and learned that the profit margins of BYD, Geely, Chery and other brands are all above 10,000 yuan, and the preferential margins of individual models are closer to 30,000 yuan, but there are still shortcomings.
In an interview, many auto industry analysts believe that the auto market is sluggish, and independent brands bear the brunt and suffer the most. It is expected that the government will introduce more policies to support independent brands in the second half of the year. ?
Let's have a party for winter.
? The whole company felt the cold current of the market, so let's hold a group together? Winter? All right! ? Yesterday morning, when the reporter learned about the rumors of salary reduction from BYD Auto, an employee said so.
In the salary reduction document released a few days ago, BYD said that due to the pessimistic external economic environment, the performance of solar energy and automobiles declined. From June to September, the performance bonus of BYD employees in the whole group was lowered by 15%. It is estimated that this salary reduction plan will reduce BYD's labor cost by more than 200 million yuan, which is almost 1/7- 1/6 of its net profit last year. The financial report shows that the net profit last year was 65.438+38.5 million yuan.
It can be said that for BYD, Ye Cheng Auto lost its car. This year, BYD's car sales have been dragged down by the whole market, and the car business is still weak, leaving only SUV as the highlight model. In the first quarter of this year, the company sold 1 10000 vehicles, down 8% year-on-year; It is expected that sales will continue to be weak for half a year. In the first quarter of this year, BYD's single-quarter net profit was only 27 million yuan, down 90% year-on-year.
BYD officially denied the rumors of layoffs. BYD official said,? We expect that after the arrival of the peak season in September, the auto market is expected to recover and the performance bonus can return to normal level. ?
The share of independent brands continues to decline.
Yesterday, the reporter also learned that since the beginning of this year, the salary reduction of the automobile industry has far exceeded that of BYD, and the entire industrial chain from manufacturing to sales has experienced different degrees of' salary reduction'. Among them, the dealers in the terminal market are living in dire straits. Some dealers' capital chains are tight, and even some employees' bonuses are in arrears.
Of course, this dilemma is particularly serious in the field of independent brands. This is also related to the decline in sales of independent brands.
According to the data released by China Automobile Association, the market share of self-owned brand passenger cars has been declining for three consecutive months last month. The monthly share decreased by 3.3 percentage points compared with the same period of last year. In the first five months, the sales of self-owned brand passenger cars were 2,652,400, down 2. 1% year-on-year, and the overall passenger cars showed positive growth in the same period. Independent brands accounted for 4 1.9% of the total sales of passenger cars, and their share decreased by 3.3 percentage points year-on-year, further expanding the decline.
It is worth noting that the traditional strong market of self-owned brands with displacement below 1.6 liter has also failed to keep up with the situation, and the traditional strong market is being eroded by international brands. The China Automobile Association pointed out that the market competition pressure faced by self-owned brand passenger cars is gradually increasing.
In a few days, the automobile industry will usher in. Half-year exam? . At present, most self-owned brand car companies will not be able to achieve the mid-way sales target. Senior high school entrance examination? The result may be the worst in history.
Yesterday, the reporter visited the Guangzhou auto market and learned that the preferential margins given by BYD, Geely, Chery and other brands are all above 10,000 yuan, and the preferential margins of individual models are closer to 30,000 yuan. However, in the off-season of the auto market since June, even if the independent brands increase their promotion efforts, they are still lacking in interest.
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