Introduction: Wal-Mart is a worldwide chain enterprise in the United States, mainly involved in the retail industry. In terms of turnover, it is the largest company in the world. Its controlling shareholder is the Walton family and its headquarters is located in Bentonville, Arkansas, USA. The following is the distribution mode of Wal-Mart logistics mode that I sorted out. Welcome to reading.

Question 1. What effective distribution methods has Wal-Mart adopted?

Wal-Mart has six types of distribution centers: one is? Dry goods? The distribution center is mainly used for purchasing, sub-packaging, warehousing and distribution of daily commodities other than fresh food. The second is the food distribution center, including beverages and other foods that are not easy to deteriorate, as well as fresh foods that are easy to deteriorate. It needs special refrigeration and transportation facilities to send them directly to the store. The third is the distribution center of Sam member stores, which combines wholesale and retail. One-third of the members are small retailers, and the content and way of distributing goods are different from other formats, using independent distribution centers. The fourth is the clothing distribution center, which is not directly distributed to stores, but distributed to other distribution centers. The fifth is the distribution center of imported goods, serving the whole company. Its main function is to import a large number of goods to reduce the purchase price, and then send them to other distribution centers according to demand. The sixth is the return distribution center, which receives goods returned by shops for various reasons, some of which are returned to suppliers, some are sent to discount stores, and some are processed on the spot. Its income mainly comes from the income from selling boxes and the handling fees paid by suppliers. Question 2. What effective transportation strategies did Wal-Mart adopt?

Wal-Mart sometimes transports goods by air, sometimes by sea, and some goods are transported by truck and road. In China, Wal-Mart 100% uses road transportation, so how to reduce the cost of truck transportation is an important issue facing Wal-Mart's logistics management. To this end, they mainly take the following measures:

1. Wal-Mart uses trucks as large as possible, with containers about 16m long, which are longer or taller than container trucks. Wal-Mart fills the trucks with products from the bottom to the top, which is very helpful to save costs.

Wal-Mart's vehicles are owned by itself, and the drivers are his employees. The Wal-Mart team has about 5,000 non-driver employees and more than 3,700 drivers. The team can transport 7,000 cars every week? 8,000 kilometers

3. Wal-Mart uses GPS to locate vehicles, so at any time, the dispatch center can know where these vehicles are, how far they are from the store, and how long it takes to get to the store. This estimate can be accurate to the hour. Does Wal-Mart know? Where the truck is, the product is there. It can improve the efficiency of the whole logistics system and help reduce the cost.

4. The logistics department of Wal-Mart chain stores works 24 hours a day, and can unload goods in time no matter day or night. In addition, Wal-Mart's transport fleet transports the goods from the departure point to the destination at night, so as to pick up the goods in the afternoon, transport them in different places at night, and deliver them to the door the next morning to ensure that the goods can be delivered on 15? Completing the whole transportation process within 18 hours is an important measure for Wal-Mart to gain an advantage in speed.

5. After the products are transported to the shopping mall by Wal-Mart trucks, the shopping mall can completely unload them without checking each product one by one, which can save a lot of time and energy, speed up the circulation process of Wal-Mart logistics, and thus reduce the cost. There is a very important premise here, that is, Wal-Mart's logistics system can ensure that the products obtained by the mall are exactly the same as the invoices.

6. Wal-Mart's transportation cost is lower than the supplier's own transportation cost, so manufacturers also use Wal-Mart trucks to transport goods, thus directly transporting products from the factory to the shopping mall, greatly saving the storage cost and transshipment cost in the product circulation process.

Wal-Mart's centralized distribution center organically combines the above measures to make the most economical and reasonable arrangements, so that Wal-Mart's transportation fleet can operate efficiently at the lowest cost.

Question 2. Why can Wal-Mart gain the biggest competitive advantage in logistics efficiency and cost?

Wal-Mart establishes strategic partnership with suppliers, integrates the upstream value chain of retail enterprises, and promotes the win-win effect of retail enterprises and suppliers. On the one hand, strengthen the management ability with suppliers, on the other hand, reduce logistics costs and transaction costs, improve logistics efficiency and improve customer satisfaction. Get a higher level of competitive advantage:

Defining the basic competitive strategy Wal-Mart can achieve today's achievements, largely thanks to the correct use of its cost leadership strategy. Wal-Mart has established a cost-leading competitive strategy and implemented it correctly.

Although Wal-Mart's annual sales are far behind its peers, and its stock market is full of scenery, its frugal style is world-class, with simple company buildings, office equipment and thrifty senior managers. Strict control of management expenses reflects the successful implementation of its cost leadership strategy, while some domestic retail enterprises have injected too much into the management process. Face project? Office facilities pursue luxury, marketing activities emphasize ostentation and extravagance, and advertising expenses spend a lot of money.

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