Xintiandi model originally refers to the development and construction of Shanghai New World by Hong Kong Ruian Group, which is a classic case of old city reconstruction. At present, this plate is operated by China Xintiandi. Xintiandi model can be said to be an outdoor open business circle construction, including commercial retail, office buildings, hotels, entertainment and leisure property communities. At present, there are similar projects developed by Ryan in Shanghai, Chongqing, Wuhan and Foshan. In my opinion, the property can be well developed by the owners themselves, but if it is sold, the effect will not be so good, which is one of the reasons for the success of Shanghai New World. Other companies copied many products, but they were not so successful.