1: Internet advertising refers to a high-tech advertising operation mode that uses professional advertising banners, text links and multimedia methods to publish or publish advertisements on the Internet and deliver them to Internet users through the network.

Compared with the traditional four media (newspapers, magazines, television and radio) advertisements and outdoor advertisements, online advertisements have unique advantages and are an important part of implementing modern marketing media strategies. Internet is a brand-new advertising media, with the fastest speed and ideal effect, especially for companies that conduct international business extensively.

At present, the online advertising market is growing at an alarming rate, and the effectiveness of online advertising is becoming more and more important. As a result, the advertising industry even thinks that the Internet will surpass street signs and become the fifth largest media after the traditional four major media (TV, radio, newspapers and magazines). Therefore, many international advertising companies have set up special "online media departments" to explore the huge market of online advertising.

2; Nowadays, online advertising usually measures the advertising effect through click-through rate and advertisement page residence time. . ..

I wonder if these answers will satisfy you?