Leisure sports paper Nanning leisure fitness sports industry market development status quo Leisure fitness sports mainly refers to the total value of goods realized by people through leisure sports and fitness consumption behavior in normal holidays or leisure time. With the increasing proportion of sports industry in our national economy, the improvement of people's living standards and the increase of leisure time, people's demand for sports culture is increasing day by day. 1. Sales of sportswear, equipment and instruments Because people have more time to exercise and travel during holidays, there is more demand for sportswear and equipment. At the same time, many sports malls offer various promotion methods such as price reduction, seasonal change and prize-winning sales during holidays. According to the survey, the sales of Nanning Department Store, Parkson, Dream Island and other stores in June, 2008, 5438+ 10 were quite large. Among consumers, young people mostly buy sports shoes, while middle-aged and elderly people mainly buy fitness equipment. People regard well-known brands such as Nike, Puma, Adidas and Kappa as the first choice, among which Nike and Adidas sell the most. It shows that people's consumption level is constantly improving, and they pay more attention to product quality, reputation and brand. At the same time, it shows that there is still a big gap between domestic brands and international brands. Playing badminton, aerobics, swimming, tennis, table tennis and other sports in sports competitions has become an activity that Nanning citizens often participate in on weekends or after work. Because these projects are easy to learn and master, they don't have high requirements for venues, equipment and clothing, and they don't have to travel far, which meets the needs of most citizens and is very popular during holidays. All kinds of sports competitions held by universities in Nanning have not only achieved certain economic benefits, but also met people's demand for sports during holidays and leisure. 3. Sports Tourism and Leisure Fitness Nanning's favorable geographical environment and good climatic characteristics provide a unique advantage for the development of sports tourism. With the rapid, stable and healthy development of the national economy, people's living standards are improving day by day, and the demand for sports tourism is increasing day by day. The National Tourism Administration once set the theme of 1996 as "Year of Vacation and Leisure", and in 2006, 5438+0 set the theme as "Sports Fitness Tour in China", and launched a series of large-scale national and local sports tourism activities. * * * Launched 60 large-scale sports and fitness tourism activities with local characteristics, 1 1 categories, and 80 featured sports and fitness tourism products and routes, meeting the needs of different types of consumer groups with colorful sports tourism projects, which to some extent reflects that sports tourism has a certain market scale in China. As a new tourism project, sports tourism has shown a huge market prospect in Nanning. Many outdoor projects, such as rock climbing, hiking and rafting, take too long, because there are few in the city, so we have to wait for holidays. At present, people are more willing to take part in more sports activities when traveling. According to the survey, there are many tourists in the surrounding areas of Nanning who have sports and amusement facilities. Sports events such as motorboats, water polo, shooting and hot springs involved in A-level scenic spots in Nanning have attracted a large number of tourists from home and abroad. Participating in sports tourism in the suburbs around the city is just a kind of regular tourism with sports events, which is far from real sports tourism. In the true sense, sports tourism should be those activities with long journey, clear goals, arduous process and high demands on physical fitness and will, such as mountaineering, crossing, rafting, adventure, long-distance bicycle travel and so on. There are relatively few citizens in Nanning, mainly because people's understanding of tourism still stays at the levels of sightseeing, shopping, catering and leisure.

The translation is as follows:

Leisure sports paper Nanning leisure sports self-cultivation market development status quo Leisure sports self-cultivation mainly refers to the total value of goods that people realize self-cultivation in leisure sports and consumption behavior during holidays or leisure time in their daily lives. With the increasing proportion of sports industry in China's national economy, the improvement of people's living standards and the increase of leisure time, people's demand for sports culture is growing. 1. Sales of sportswear, equipment and equipment Because people have more time for physical fitness and mobility on holidays, the demand for sportswear and equipment increases. At the same time, many sporting goods stores have launched promotional activities such as price reduction, seasonal uniform sales and lottery sales in holiday sales. According to a survey in 2008 10, the sales of Nanning department store, Parkson, Dream Island and other stores are very large. Among consumers, young people and people who buy sports shoes are mostly middle-aged, mainly fitness equipment. People regard well-known brands such as Nike, Puma, Adidas and Kappa as the first choice brands, among which Nike and Adidas are the best sellers. It shows that people's consumption level is constantly improving, and they pay more attention to product quality, reputation and brand, but there is still a big gap between domestic brands and international brands. 2. Sports competition exhibitions such as badminton, aerobics, swimming, tennis and table tennis have become activities that Nanning citizens often participate in on weekends or in their spare time. Because these projects are easy to learn and master, and the requirements for venues, equipment and clothing are not high, consumers don't have to travel, which meets the needs of most people who get angry during holidays. Colleges and universities in Nanning participate in our various sports competitions. While gaining certain economic benefits, it also meets the needs of the broad masses of people for sports entertainment. 3. Nanning's good geographical environment and good climatic characteristics provide a unique advantage for the development of sports tourism. With the rapid, stable and healthy development of the economy, people's living standards are constantly improving, and the demand for sports tourism is growing. The National Tourism Administration has set the theme of 1996 as "Holiday and Leisure Year", and in 2006, it has set the theme of 1 as "China Sports and Fitness Tour", and launched a series of national and local large-scale sports tourism activities. A total of 60 places have carried out large-scale sports, fitness and tourism activities with local characteristics, and tourism products and routes have met the needs of different types of consumer groups with a variety of sports tourism projects, which reflects to some extent that sports tourism has already had a certain market scale in China. As a new tourism project, sports tourism has shown a huge market prospect in Nanning. Many outdoor projects, such as rock climbing, hiking and rafting, have to wait for holidays because the time in the city is too short and takes too long. Now more people are willing to travel and take part in more sports activities. According to the survey, there are many scenic spots around the sports and entertainment facilities in Nanning to attract tourists. The sports involved in A-level scenic spots in Nanning, such as motorcycle ats, water polo, shooting and hot springs, have attracted a large number of tourists from home and abroad. However, participating in sports tourism around the suburbs of the city is only a conventional sports tourism, which is far from the real sports tourism. In the true sense, sports tourism should be those activities with clear goals, difficult processes and physical exertion, such as mountain climbing, crossing, rafting, exploring, cycling and so on. Long journey. The number of participants in Nanning is relatively small, mainly because people's understanding of tourism still stays at the levels of sightseeing, shopping, catering and leisure.