-Introduction, promotion and deepening of CI in Shanshan Group
The second is to return the peach to the plum.
-Corporate-government public relations based on social responsibility
Third, assess the situation and establish a reputation.
-Jianlibao's "China Shenshui" public relations
The fourth chapter is the public relations of enterprise crisis under the influence of science and technology.
-A communication company's "6 25" network disconnection event.
Article 5 Brand Road "Send a rose and leave a lingering fragrance in your hand"-the magic of public welfare.
—— FedEx Company of the United States builds a brand enterprise with public welfare.
Sixth, corporate brand awareness
-spread your wings, even thousands of miles.
Article 7 Corporate brand promotion public relations
-The brand effect of "Wang Lao Ji"
Article 8 Ways to deal with emergencies
-JetBlue's February Crisis
Article 9 Popularity and Tree Image
-Haier is always sincere
Article 10 The general trend
-Integrating marketing and public relations
-Changhong rear projection color TV marketing public relations case.
Chapter 11 Look before you leap —— Consumers in the new product market turn to public relations.
-Nestle's China Strategy
Article 12 Brand Road "Stones from other mountains can attack jade"-the charm of advertising
—— Starbucks brand public relations case
Article 13 Keep up with the Situation-Creative Marketing Public Relations
—— Creative public relations case of "choosing music, removing dandruff differently"
Article 14 The voice of the media spreads new products of enterprises.
Panasonic HD plasma TV goes on the market.
Chapter 15 Cohesing People's Hearts with Faith —— The Charm of Cultural Public Relations
—— Nissan Motor Company: Case of Corporate Culture Reengineering
Article 16 Shareholder Orientation-Establish a good shareholder relationship.
-Jinbei Automobile Company attaches importance to shareholder relations.
Article 17 the relationship between entrepreneurs and the government
-Government public relations cases of entrepreneurs in politics
Article 18 Public relations of employees-highlighting the humanization of enterprises
-GM's management culture innovation solved the employee crisis.
Article 19 The Demand of the Times-Green Marketing Public Relations
-China "Shell" marketing public relations case.
Article 20 "Butterfly Effect" of New Product Listing-Marketing Public Relations
—— Panting Runfa Essence Marketing
Article 2 1 Seize the opportunity to gain motivation.
-BMW's government public relations case.
Twenty-second to meet the challenge, safety first.
-Public relations of enterprise security crisis
postscript
refer to