You can order the search engine to find anything, so the content of keywords can be: name, website, news, novel, software, game, constellation, work, shopping, paper, etc. Keyword can be any Chinese, English, numbers or mixed Chinese and English numbers. For example, you can search [A Chinese Odyssey], [Windows], [9 1 1], [F- 1 racing car]. Keywords, you can enter one, two, three, four or even one sentence. For example, you can search for [Love], [Beauty], [mp3 Download], [Introduction] and [Looking back suddenly, that person is in the dim light]. Entering multiple keywords can get more accurate and rich search results. For example, in Baidu search engine search [Beijing temporary residence permit], you can find tens of thousands. While searching for [Beijing Temporary Residence Permit], you can only find web pages containing five consecutive words of "Beijing Temporary Residence Permit". Not only are there only a few hundred articles found, but the accuracy of the information is also much worse than the former. Therefore, when the keywords you want to search are lengthy, it is suggested to break them down into several keywords to search, and the words are separated by spaces. In most cases, if you enter two keywords to search, you will get good search results.
Edit this paragraph to use the
The user enters a word/sentence as the content to search, and the search engine has the search results of the searched webpage. Among them, the content input by the user is "keyword"! Keywords are used to express the theme of literature, not only for scientific papers, but also for scientific reports and academic papers. Thesis is the carrier of creative ideas in scientific research. Its primary task is to transmit scientific research information, and it also has the significance of cultural storage and accumulation. No matter from the perspective of transmitting information or storing information, the indexing of subject words or keywords will bring great convenience to the storage and retrieval of documents. Therefore, the National Bureau of Standards1September, 1983 13 issued the Rules for Subject Indexing of Documents (GB 3860-83 Document), which stipulated the rules for the selection, indexing and matching of subject words in document subject analysis. For more than ten years, most papers in natural science journals are accompanied by subject words or keywords, while liberal arts journals have just started to varying degrees. In my work, I found that the keyword indexing of many academic papers is not standardized, that is, inappropriate. How to index keywords to be suitable for "degree" Whether nouns directly extracted from topics or some words extracted from subheadings, texts or abstracts, to be suitable for "degree", we should mark a single concept and avoid compound concepts. Therefore, when selecting keywords, we must define the selected words or phrases. For example, in the article "Problems and Countermeasures in Law Enforcement of Grassroots Police", the key words of indexing are: "Law Enforcement Quality, Law Enforcement Image and Quality Education". This paper is indexed by three keywords, none of which is in the title or subtitle of the article. No one can see the image of law enforcement, the quality of law enforcement and who quality education is for without looking at the title and only looking at the keywords. Obviously, these three keywords are not specific, but compound concepts. If the "grassroots police" is indexed, it will be very clear. Grass-roots police, this is a phrase and a single concept. People will know at a glance that your article is about this part of grass-roots police. In addition, the two key words "law enforcement quality" and "law enforcement image" are somewhat similar in a sense, and quality can often reflect a person's image.
Skills of editing this passage
Select a valid keyword.
Keywords are words that describe your products and services. Choosing the right keywords is the first step to establish a high website ranking. An important skill in choosing keywords is to choose those keywords that people often use when searching.
Understand keywords
Before you collect the keywords you need, it is very important to know how ordinary people use keywords. People generally do not use single words when searching, but use phrases or phrases. This will play a more important role in website optimization.
Keyword selection technology
A: Think carefully about writing down all the keywords related to your website or product with a pen. Don't evaluate these keywords yet. Don't limit yourself to what you sell, try to think from the perspective of the guests. Those people will bring benefits to your website. Try to put yourself in their shoes. B: Ask people around you. Tell them what words your family, friends and classmates use to describe your product or website. They will probably find some words that you have never thought of. C: Analyze log documents: Log documents will tell you what keywords people use to visit your website. (Some websites will install corresponding tools to generate log files for network management's reference. D: refer to other websites: refer to those websites with similar themes to yours and see how their metakeyword is written. You may get unexpected keywords in this way, but don't paste other people's templates directly, because you don't know what possibilities the webmaster has studied before designing the website. This is mainly used for keyword research. E: Find out the wrong spelling (mostly in English). There are many keywords that people often misspell. Finding out these frequently misspelled words or phrases can bring you extra traffic. As far as Google is concerned, it has the function of checking spelling mistakes. It is recommended not to use misspelled words and phrases as keywords. )
Edit this paragraph processing keywords
So far, you have collected a lot of keywords related to your website or product. The next work is to combine the collected keywords into common phrases or phrases. Many people will use two or three words to form words when searching. According to statistics, the average is 2.3 words. Don't use ordinary words as keywords. It is difficult for such keywords to rank in the top ten of search engines. For example, if you have the following keywords: "search engine, software and improvement", try to combine them into "search engine software" and "search engine improvement". Combining words into keyword phrases will help improve the ranking of the website, and you will increase the number of visitors to the website more effectively. For example, few people can use "search engines" or "software". 2. Discard some keywords: Find keywords that are rarely used in search: A: In English, there is no case difference in search engines. B: Misspelled keywords are useless, but finding a word that often misspells codes can increase your visits. C: Get rid of unnecessary words (such as prepositions and adverbs). There are "the, for, a" in English. There are "yes, yes, you, me" and so on in Chinese. D: No one will use the words "best" and "crazy" to search. If there are similar words in your keywords, you'd better remove them.
Edit this paragraph to choose the best keyword.
If you follow the above, you must have listed a lot of keywords. Although, you removed some unused ones. But it's still too much for you. Now it's time to enter the final step of keyword optimization.
Edit the distribution of this paragraph
Is the distribution of keywords related to optimization? Keyword distribution refers to the position of these keywords on the web page. This location can be a title tag, a link, a title, a text, or anywhere there is text. The Title tag is the best place to place the most important search keywords on a web page. In the title tag, the layout of keywords is very important. The most important keywords should be placed at the beginning of the title tag of a web page. If all the keywords are put in, there is a danger of keywordstuffing in the title tag. Do not use any keyword more than three times in the title tag (for example, steel grating-steel grating-steel grating-Grid). In order to prevent triggering keywordstuffingfilter, it is safer to appear at most twice.
Edit the target keyword in this paragraph.
Keywords that can embody the theme of the website at the core. The main content of the website revolves around these keywords, which brings the main traffic, usually a word or phrase composed of 2-4 words, with most nouns. Users often have demand for the products and services of the website or are interested in the content of the website.
Edit the long tail keywords in this paragraph.
In small websites, target keywords account for most of the search traffic; Long tail keywords exist in the directory page, that is, the content page. Keywords on the website that are not target keywords but can also bring search traffic are called long tail keywords. Long-tailed keywords are long, often consisting of 2-3 words or even phrases, which exist in the content page, not only in the title of the content page, but also in the content. The search volume is small and unstable. The probability that the long-tail keywords will turn customers into website product customers is much higher than the target keywords. There are a large number of large and medium-sized websites with long tail keywords, and the total traffic they bring is very large. The basic attributes of long-tail keywords are: expansibility, strong pertinence and wide range.
Edit the keyword density in this paragraph.
definition
KeywordDensity refers to the proportion of keywords or keyword phrases in all words on a page, which plays a key role in the optimization of search engines. In order to naturally improve the ranking position in search engines, the keyword density of pages in your website should not be too high or too low, and it is generally appropriate to use 1% to 7%. If you want to reach the ratio of 1%, it is best to include 1 keywords or key fields in the average word 100. If the word 1000 contains only 1 keywords or key fields, the keyword density will be diluted. This is true in theory, but it can be wider in practice, and the keyword density of web pages is not necessarily the same density in practice. It doesn't matter, this doesn't mean that your ranking will be greatly affected, because optimization, to a certain extent, makes the page easier to be included and makes your ranking higher. The essence still depends on the real internal ranking of the page itself and various factors of the website. Please don't think too much about keyword density, and remember to avoid keyword stuffing, that is, the keywords in a page are not arranged according to the needs of the content, but are artificially piled up to please search engines. This has been classified as malicious behavior by search engines and is in danger of being punished. But don't completely ignore the existence of keyword density. When writing web content, you can be close to the keyword, otherwise, the keyword should not be this keyword.
Locating keywords of web pages
How to choose keywords is one of the most important steps in web page optimization. When choosing keywords, you must consider: 1. What's your website about? 2. What keywords can accurately summarize these contents? 3. What keywords might customers choose? 4. Is the keyword a hot keyword? 5. How to combine keywords?
28 SEO skills to significantly improve keyword ranking.
Keyword location, density and processing: 1: Keyword appears in URL (English) 2: Keyword appears in webpage title (1-3) 3: Keyword appears in keyword tag (1-3) 4: Keyword appears in description tag (the main keyword is repeated twice) 5: Keyword naturally appears in content 6. Keyword 8 appears in the H2 tag: the anchor text of the exported link contains the keyword 9: the image file name contains the keyword 10: the keyword 1 1 appears in the ALT attribute: keyword density 6-8% 12: content quality, update frequency, and keyword relevance in bold or italics: 1:. It is at least 30% different from other pages 3:1000-2000 words, reasonable segmentation 4: updated regularly, preferably every day 5: around the content of page keywords, related to the theme of the whole station 6: with comment function, Keyword import link and anchor text appear in comments: 1: high PR site import link 2: content-related page import link 3: import link anchor text contains page keywords 4: anchor text exists in web page content 5: related keywords appear around anchor text 6: import link exists for more than 3 months 7: export link on the page where the import link is located is less than 100 8: import link comes from different IP addresses 9: import link naturally increases/. If it is a commercial website, it is best to use keywords classified by product. Just click on the company name, because when others are looking for something, they are looking for the target product instead of your website. When I first started to make a website, I added all the item numbers in the company and ignored the classification. The result can be imagined.
Edit this paragraph to select keywords.
1. If it is a popular website, you can refer to the search list of search engines. 2. For professional websites, you can consult customers and understand their needs. 3. Look at the log, through which you can find some words that you haven't done, but users have searched. At this time, it is necessary to strengthen the optimization of this keyword. 4. Expand keywords into a series of phrases. 5. Key words are arranged and combined in various ways, such as synonyms, misspelled words, pinyin, reversed positions, adding auxiliary words, etc.
Editing this paragraph selection skills
summary
Keywords are not limited to single words, but also include phrases and phrases. As we all know, information retrieval in search engines is realized by inputting keywords. So, as the name implies, keywords are really important. It is the most basic and important step in the whole website login process, and it is the basis of our webpage optimization, and its importance cannot be overemphasized. However, the determination of keywords is not an easy task. There are many factors to consider, such as keywords must be related to the content of your website, how to combine and arrange words, whether they meet the requirements of search tools, and try to avoid using popular keywords. Therefore, choosing the right keywords definitely needs some work. So how can we find the most suitable keywords for ourselves? First of all, you should carefully ponder the psychology of your potential customers, rack your brains to imagine the keywords they are most likely to use when inquiring about information related to you, and record them one by one. Don't worry about listing too many keywords On the contrary, the more keywords you find, the greater the user coverage, and the greater the possibility of choosing the best keyword. We often hear such an example: a company's website ranks in the top 20 in search engines, and its business volume has soared to 10 times. Another company is also in the top 20, but its business volume has not changed at all. The reason for such a big difference is only that the former company chose the right keywords, while the latter made a fatal mistake in this respect. This example shows how important it is to choose keywords correctly for the success or failure of enterprise website marketing.
Select related keywords.
Select a specific keyword
Another thing we should pay attention to when choosing keywords is to avoid using general words with broad meanings as the main keywords, but choose specific words as much as possible according to your business or product type. For example, "woodworking tools" is not a suitable keyword for a manufacturer selling woodworking machinery, but "chainsaw" may be a wise choice. Some people may ask, since "CarpenterTools" is collective noun, which covers all products of manufacturers, why not take CarpenterTools to Google, and you will find that the search results are all above 6 digits (the actual number is 189000), which means that there are nearly 200,000 competitors! It is almost an "impossible task" to stand out from so many competitors. On the contrary, there are far fewer search results (69800) under "Saw Scare", and you have more chances to rank ahead of your competitors.
Choose a longer keyword.
Instead of using the original form of words as much as possible when querying information, we'd better use the longer form of words when submitting websites. If you can use "game", try not to choose "game". Because in the case that the search engine supports word polymorphism or word segmentation query, choosing "game" can ensure that your web page can get a chance to be retrieved when searching with "game" and "game".
Don't forget the misspelled words
Many articles about how to choose keywords especially mention the spelling mistakes of words, such as "contemorarymoderncoffeetables", reminding us not to forget to include them in keyword selection. The theory is that some words are often misspelled by users. Considering that ordinary people don't take misspelled words as their target keywords, if you are smart enough to find this trick and optimize your webpage with misspelled words, once you meet users and search with this misspelled word, you will stand in the forefront of search results! Is that really the case? First, let's see what's wrong with the above example. "Contemporary" is actually "contemporary". Although it is the difference of letters, it is far from the perspective of keywords. Strangely, according to the keyword monitoring statistics report, "contemorary" appeared 66 times in two months! So do you want to put it in the keyword list quickly? Wait a minute. First analyze who often writes typos. Is it a well-educated formal business? Unlikely. After all, "contemporary" is not a difficult Latin loan word. It seems that some careless husbands or thrifty housewives are more suspicious. In all fairness, they will be your valuable customers, but they are unlikely to be your ideal business partners. On the other hand, if a potential customer accidentally misspelled a word, but suddenly found your website in front of him, and the misspelled word was highlighted in bold letters many times, how would he react? Will he be as ecstatic as discovering a gold mine, or will he have a little doubt about the quality of this enterprise? He will think that the strength of a manufacturer who can't even master basic grammar is really doubtful. Therefore, the misspelled keyword is a trap, so you must think twice when using it. Moreover, at present, some search engines (such as Google) have added the automatic spelling check function, and when users input typos, the system will automatically provide correct word selection. When users realize that they have made a mistake, most of them tend to search according to the correct keywords prompted. So at this stage, it has basically lost its meaning to optimize the misspelled web pages.
Search keyword skills
As a website owner, of course, you know your business best, so you can always find keywords that best reflect your business characteristics. But it is inevitable that there will be omissions by our own efforts. At this time, you might as well come to search engines, find competitors' websites, and see what keywords they use. Maybe you can get some inspiration from them. In addition, with the help of some keyword automatic analysis software, we can quickly extract suitable keywords from your or your competitors' web pages, which will double your work efficiency. We can use these softwares to find many keywords that have not been considered before, thus greatly expanding our keyword list.
Stop words/filter words
(StopWords/FilterWords) have the same meaning, and they all refer to words that are too commonly used and have no retrieval value, such as "a", "the", "of", "web" and "homepage". Search engines generally filter out these words when they encounter them. Therefore, in order to save space, we should try to avoid using such words, especially where the number of words is strictly limited. (If you want to verify the above rules, you can try to use the "overnight stay" query in the search engine. You will find that the word "the" in the results matches the search criteria, but it is not displayed in bold, indicating that it has been ignored. )
Keywords repeated 1000 times
Since the frequency of keywords is an important factor in determining the ranking of websites, why don't we repeat 1000 times? It's simple and effective. Stop. As we all know, this is the "Stone Age" practice of search engines, which really worked at that time, but it has long been abandoned by search engines. The typical practice at that time was: "keywords, keywords, keywords. ....."。 The more repetitions, the higher the ranking of the website. So logging into search engines has become an endless keyword repetition competition. You repeat 500 times is not too much, I will repeat 600 times, and there are many people who repeat keywords thousands of times. Search engines quickly realized the harm of this practice, and finally stood up when they couldn't bear it, warning those websites that went too far. If they continue to stick to their own opinions, they will not only fail to achieve their goals, but may also be sentenced to death-shut your website out forever! So don't deliberately repeat a keyword too much, especially don't use a keyword more than twice in a row. When using keywords, try to be natural and fluent and conform to basic grammar rules.
Edit this paragraph search engine submission skills
summary
Web page optimization is only the preparation for logging into the search engine, and eventually we will submit the optimized website to the search engine, which is also a very important part of website registration.
Submit a website or webpage
Submit your web page, not your website-it used to be like this, but now it's completely different. At present, almost all search engines clearly indicate on the website login page that they only need to submit the home domain name. In the past, search engines tracked the internal links of websites to varying degrees. Some can track all the links, and some stop on the second or third floor, then you need to submit the page separately. The homepage of a website belongs to the first layer of links, and the links on the homepage point to the second layer of pages. If there is a link to a lower page on the second level page, the page guided by the link is the third level, and so on. Now all search engines can access all pages of the website, no matter how deep it is hidden. Even so, search engines still have priority when indexing web pages, so it's a good idea to put the pages you think are important on the link layer above.
Number of pages submitted
In the past, in the era of free search engines, some engines would limit the number of web pages submitted in order to reduce the load. For example, some regulations stipulate that the total number of pages from the same website cannot exceed 30; In the same day, the number of web pages submitted to a single search engine cannot exceed five, and so on. Now, because search engines don't encourage submission of individual pages (except paid services), the number of your pages indexed depends entirely on the mood of each engine. Of course, for a directory index, only one website or webpage can be submitted at a time.
Repeated submission of websites
Website access speed
In search engine login, we often ignore the problem of website access speed. In fact, sometimes it will have a considerable impact on the successful submission and ranking of the website. If the server's response speed is too slow, it will reduce your website ranking and update frequency, or it will cause links to be deleted from its database by search engines. If these basic problems affect the promotion effect of our website, it will be a loss.
Key words in academic papers
The description of keywords in academic papers in national standards is: keywords are words or terms selected from reports and papers for document indexing to express the information items of the full text theme. As can be seen from the description, the key words of academic papers must be words or terms. Here, it is necessary to explain words or terms. A word refers to a word that can contain a morpheme (the smallest meaningful unit in a language) or the smallest free-use unit in a language, and a term refers to a professional term in a certain discipline. However, many authors of academic papers not only use words or terms, but also use many phrases or phrases. Such as hybrid/mixed finite element method, northwest Pacific subtropical high, static or no-load characteristic experiment, multi-sensor integration and data fusion, BSP program performance prediction tool and so on. Even in some professional editing journals, you can see keywords in the form of "countermeasures and suggestions, structural methods of scientific and technological editing, and integration of editing and proofreading". Thus, the rational use of keywords, not only when editing articles, but also when writing articles. The keywords in the above examples obviously do not conform to the description of keywords in national standards, and are used improperly and unreasonably.