(a) the purpose of the project (explain the reasons for the establishment of the project, mainly the explanation of market factors)
(ii) Project company
2- 1 Brief introduction of the company's present situation
2- 1- 1 Basic information
Company name, address, registration, telephone number, website, legal person, etc.
2- 1-2 company structure
The company's shareholding structure, management structure and management team
2- 1-3 operability
Resources, goodwill, popularity and income growth rate.
2-2 Company's service products
2.2. 1. Public services:
2.2.7. E-commerce platform
2.2.8. Network software development and technical services
2-3 Company Competitive Advantage
2-3- 1 enterprise's own advantages
2-3-2 Industry Comparative Advantage
(3) Project development plan
3- 1 asset acquisition plan
3- 1-2 XX company profit and loss
3- 1-2 aa company's profit and loss
3-2 Cooperation and Development Strategy
3.2. 1. Statement of principles of cooperative development strategy
3.3.2 Development direction
3-3 Business Operation Mode
3.2.3. Core technology (key content)
3.3. Business operation mode (key content)
3.3. 1. Channel * * *
3.3.2. Paid services
Profit service combination
(table graphic representation)
3-3- 1 information processing mode
3-3-2 paid service mode
3-3-3 Fee-based profit model (the key content is the market model, which is the key part of investors' inspection)
(4) Market prospect
4- 1 market forecast
4- 1- 1 Analysis of market factors
4- 1-2 market size forecast
4-2 Market Positioning
4-2- 1 website management policy
4-2-2 Website Image Style
(v) Input-output budget
5- 1 additional investment budget
5-2 Input-output budget
5-3 Operating Benefit Indicators
According to the above five-year income calculation, a five-year cash flow statement is prepared, from which:
1, internal rate of return
2. Financial net cash interest rate (risk discount rate)
3. Payback period of investment (dynamic)
5-4 breakeven analysis
1, price breakeven point
2. Profit and loss point of sales volume
3. Cost breakeven point
Project proposal for high-tech R&D base
I. Overview of the Project
1. Project name
Badaling town high-tech research and development base
Project background.
With the acceleration of economic globalization, world-renowned multinational companies need to develop technology products suitable for China market, so as to facilitate their entry into China market. In order to solve the problem of disjointed R&D and production, they requested to establish a research and development base in China. Therefore, accelerating the construction of R&D high-tech bases and attracting international enterprises to settle in are strong supports for local and even regional economic development.
3. The necessity and basis of the project
High-tech R&D base needs a suitable external environment, relying on an international metropolis, with external environments such as transportation, communication, finance, commerce, technology, talents, market and policy support that are in line with international standards. This area is adjacent to the Badaling Economic and Technological Development Zone of Zhongguancun Science Park, so it will have strong competitiveness in the construction environment and the development of high-tech industries.
Second, the preliminary site selection and construction conditions of the project construction
1. Preliminary site selection for project construction.
The project is planned to be located in the west of Waipao Village (formerly industrial community of Badaling Town), adjacent to Waipao Village in the east, Zhangjing Expressway in the south and Badaling Economic and Technological Development Zone in the west and north.
4. Project construction conditions
The proposed site of the project has convenient transportation and complete municipal facilities, and water, electricity and roads are basically "seven connections and one leveling".
Third, the project construction scale and content
1. Project construction scale
The project is estimated to cover a total area of about 270 mu, give full play to the advantages of Badaling Economic and Technological Development Zone, and build a world-class high-tech industrial park integrating characteristic building system and green ecosystem according to the principle of unified planning and development.
The content of the project.
Adapt to the domestic and international market demand, and vigorously develop products with high technology content, high added value, high foreign exchange earning, high market share, high correlation, low energy consumption and low material consumption. In accordance with the principle of "giving full play to advantages, highlighting key points, rolling development and forming scale", we will focus on supporting high-tech enterprises in the fields of microelectronics, modern communications, computers and software, new materials and bioengineering, and strive to form group advantages, scale advantages and overall competitive advantages.
Fourth, environmental impact.
The project advocates high-tech, pollution-free and environmental protection. Although the industrial structure is dominated by industry, it has no impact on the environment.
Verb (abbreviation of verb) investment estimation
It is estimated that the total investment is about 30 million yuan, and the main sources of funds are self-financing, support funds and bank loans.
Tentative ideas of intransitive verbs on construction progress
The project is completed in three stages. The first stage is the infrastructure construction period, that is, the municipal supporting construction of high-tech R&D base. The second stage is the investment invitation period, that is, attracting investment according to the industrial planning of the R&D base, and the third stage is the scale construction period, that is, the projects that meet the industrial planning are built on a large scale in the base.
Seven. Preliminary estimation of economic and social benefits
The total investment of the project is estimated to be about 30 million yuan. With the continuous entry of the project, all the investment can be recovered in about five years.
Eight. conclusion
In today's world, it has become a general and new trend of world economic development that high-tech industries drive structural adjustment and sustained and rapid economic growth. It is very necessary to build a high-tech R&D base and promote regional industrial development with high-tech projects, which is a useful supplement to Badaling area. Making full use of the regional advantages of this area and developing high-tech industries will surely become another bright spot of Badaling's economy.
project proposal
(A) the purpose and significance of the project construction
Project background (renovation, expansion and renovation projects should briefly explain the existing situation of the enterprise) and basis, the necessity and economic significance of investment.
(2) Preliminary forecast of product demand
1. Preliminary forecast of domestic and international short-term and long-term demand and main consumption destinations.
2. A preliminary forecast of the production capacity, output and changing trend of similar or similar products at home and abroad in recent years.
3. Product import and export.
4. The sales situation of products in the domestic market and their competitiveness in the international market, the prospect of entering the international market and the preliminary forecast of sales price.
For the import and export of foreign markets and products, non-tradable products (not exported and not substituted for imported products) cannot be predicted.
(3) product plan and scale to be adopted
Varieties, specifications, quality indicators and planned scale of main products and by-products (calculated according to daily output and annual output).
(4) Process technical scheme
The raw material route, production method and technical source are briefly summarized. For projects that introduce technology and equipment, it is necessary to explain the technical gap at home and abroad, the reasons for the introduction and the preliminary analysis of the introduction of national manufacturers.
(five) the supply of resources, main raw materials, fuel and power.
1. Preliminary opinions on resource reserves, grade, composition and utilization conditions.
2 types of main raw materials, fuels and auxiliary materials, estimated annual demand, sources and preliminary intentions of possible supply.
3. Estimation of the demand for water, electricity and steam, as well as preliminary ideas on the supply methods and conditions.
(six) the factory conditions and site preliminary plan
A preliminary conception of the plant area, a preliminary opinion on the plant conditions and a survey of the general plan.
The reconstruction, expansion and renewal project of the old factory can briefly explain the basic situation of the undertaking enterprise, the favorable conditions for reconstruction and expansion and the preliminary idea of the general plan.
(7) Environmental protection
The environmental impact of the proposed project is preliminarily predicted, and the principles of environmental protection, treatment of three wastes and comprehensive utilization are put forward.
(eight) factory organization and labor capacity estimation.
(IX) Assumption of project implementation planning
(X) Investment estimation and financing ideas.
1. Investment estimation
(1) construction investment estimation
(1) Construction investment estimation of main project and coordinated supporting project.
(2) Estimation of foreign exchange demand (all converted into US dollars, if non-US dollar foreign exchange is used, the conversion rate shall be indicated).
③ When necessary, estimate the construction investment with shadow price or revised price.
(2) Liquidity estimation.
(3) Preliminary calculation of loan interest during the construction period.
(4) the old factory renovation, expansion and renovation projects, to briefly explain the purpose of the original value and net value of fixed assets.
2. Financing ideas
(1) Sources of funds, financing methods and loan repayment methods. Projects that use foreign capital should explain the possibility of using foreign capital.
(2) loan interest rate, management fee, commitment fee, etc.
(three) the amount of funds raised year by year and the idea of their use.
(eleven) a preliminary estimate of economic and social benefits.
1. Product cost estimation
(1) Estimate the unit cost of the product according to the current national price.
(2) If necessary, use the shadow price to estimate the unit cost of the product.
2. Financial analysis
(1) static indicator
① Profit rate of investment.
② Return on investment.
③ Investment profit and tax rate.
④ Net output rate of investment.
⑤ payback period of investment (from the year of construction, if it is from the time of production, it should be indicated).
⑥ Exchange cost or cost saving.
(2) Preliminary calculation of loan repayment period.
(3) Analysis of reconstruction, expansion and renovation projects of the old factory.
In principle, the financial analysis of old factory reconstruction, expansion and renovation projects should adopt the "with or without comparison method" to calculate the incremental benefits and incremental costs corresponding to the reconstruction and expansion, so as to calculate the analysis indicators of the incremental part. According to the specific situation of the project, sometimes the analysis index after reconstruction and expansion can be calculated.
3. National economic analysis
National economic analysis is to examine the cost and benefit of the project from a national perspective, and calculate and analyze the net return on investment and net benefit energy consumption (ton/10,000 yuan) of static indicators.
4. Preliminary analysis of social benefits
The preliminary analysis of social benefits should be based on the characteristics and specific conditions of the project to determine the analysis content.
(1) on energy saving.
(2) the impact of improving product quality on product users.
(3) the impact on developing regions or sectors.
(4) the impact on reducing imports, saving foreign exchange, increasing exports and creating foreign exchange.
There should be attachments:
1. Work plan for feasibility study of construction project. If you need to hire foreign experts to guide or entrust consulting and study abroad, you should attach a plan.
2. Invite foreign manufacturers to China for a preliminary technical exchange plan.
Feasibility study report of general industrial projects
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