The origin of motor sports: The word "racing" comes from French (Grand Prix), which means grand prix. In foreign countries, the history of racing cars is almost as long as that of cars. Today, all kinds of automobile races are collectively called modern automobile sports, which has great influence all over the world. Colorful car sports make this cold steel machine full of tenderness. At the same time, the fierceness, adventure, romance and excitement of automobile sports not only fascinate thousands of spectators, but also make the development of automobile technology in the world change with each passing day. Automobile sports refers to a kind of sports in which cars compete in speed, driving skills and performance in closed venues, roads or fields. 65438+In the 1980s, the earliest automobiles appeared on the European continent. Automobile movement also rises with the development of automobile industry. It is only ten years from the first car production to the first car race. At first, the purpose of automobile competition was only for automobile manufacturers to check the performance of vehicles and publicize the safety and reliability of using vehicles, so automobile manufacturers actively funded and promoted their products. 1894, Pierre Gifard of Little Daily organized the world's first car race, covering 80 miles from Paris to Rouen. This game is far less exciting than today's grand prix. Quote it as "no danger, easy to handle, low running cost!" . Charm of automobile sports: Compared with ordinary sports, automobile sports is not only a competition of drivers' personal skills, will and courage, but also a competition of automobile design and product quality. This unique dual movement can better reflect the perfect combination of human elite and high technology and human ability to conquer nature. Backed by automobile enterprises with high-tech products, supported by large enterprise groups with strong economic strength, and actively participated by people who are enthusiastic about automobile sports, this is the key to the enduring automobile sports. Automobile competition constantly promotes the technological revolution of automobile industry in all countries of the world, and the ever-changing changes of automobile industry promote the continuous improvement of automobile sports level. From the beginning to the end, automobile sports are centered around two kinds of vehicles: vehicles and special racing cars. It has become history for the rich to show off their "gentlemanly manners" in newly developed cars. At present, drivers in the first-class car race (F 1) wear long-sleeved fire-proof suits similar to divers' diving suits, and helmets are similar to those worn by astronauts. Nowadays, automobile racing has completely become a professional activity, which has seen unprecedented prosperity. On the racecourse, those colorful racing cars set off at full speed and rushed forward at the command. Racing drivers competed to perform, and the colorful scene of racing cars passing by Malik Pentium was spectacular, which made 200,000-300,000 live audiences and hundreds of millions of TV viewers extremely excited. The charm of automobile sports can be shown in the following aspects: it helps to improve the performance of automobiles; This is an intensive road experiment; Best advertisement for dynamic auto show; Promote the popularization of automobiles. Automobile race is a comprehensive contest between people and cars. Compared with ordinary sports, automobile sports is not only a competition of drivers' personal skills, will and courage, but also a competition of automobile design and product quality. This unique dual movement can better reflect the perfect combination of human elite and high technology and the ability of human beings to conquer nature. As a mass sports activity, racing not only reflects the pace of scientific and technological innovation, but also reflects the ability of human beings to control nature. It is spectacular, intense and full of adventure, which has aroused the enthusiasm of more and more people. Every time the grand prix comes, thousands of fans flock to it. A round-trip ticket 1500 dollars for a British organizer to watch a car race in Brazil; Portuguese and Italians rushed to Austria by train to watch the game. The Federal Republic of Germany, Britain and South Africa are the gathering places of first-class racing cars, and no fewer than 65,438+10,000 people go to watch them every time. Is the racing car a racing car? Commercial warfare? Financial war or technological war? No one can say for sure. Its rich and complex connotation exceeds any sports in the world. In short, it is the key to the enduring automobile movement that there are automobile enterprises with high-tech products as the backing, enterprise groups with strong economic strength as the support, and people who are enthusiastic about automobile movement actively participate. With the rapid development of China's automobile industry, people's understanding of automobiles is gradually deepening. As the downstream link of the automobile industry chain, automobile sports industry began to take root and sprout in China in recent years. "There are more and more people who are keen on motor racing. In addition to watching car races, the team of professional drivers in China is also growing rapidly, and they have begun to appear in top international car races. " A person from the China Automobile Sports Federation said that automobile sports has become an important part of China people's cultural life, and watching various automobile races has become the lifestyle of urban fashionistas. The reporter learned from the China Automobile Sports Federation that with the world's top automobile events such as F 1 and GT settled in China one after another, various automobile events in China have also surged in recent years, such as the national rally championship, the national motocross championship, the national go-karting championship and a series of automobile sports, which have been fully arranged on the annual agenda of the China Automobile Sports Federation. It is particularly worth mentioning that on August 23, 2005, Geely, a domestic automobile brand, shook hands with China Automobile Sports Federation and became the automobile sponsor of the Asian Geely Formula International Open, providing vehicle sponsorship for the competition. At present, the Asian Geely Formula International Open is an international formula event recognized by the FIA and has become the highest-level formula event in China. International automobile racing has formed a mature and complete commercial value chain, and its market return is quite attractive. Take F 1 as an example. According to conservative statistics over the years, the international standard F 1 track can attract tens of thousands of people from all over the world every year, and the audience of each event can reach 200,000 to 300,000. The price of each admission ticket usually ranges from 100 to 2,000 US dollars. Secondly, the F 1 Competition was broadcast to more than 200 countries and regions around the world, and every competition was reported by major newspapers around the world, attracting as many as 6 billion viewers and readers. The economic data of F 1 calendar year shows that the market return rate of enterprises in racing promotion is much higher than other marketing promotion methods. With the promotion of China's automobile market prosperity and the strong impact of foreign automobile culture, it is expected that if the automobile sports industry is vigorously developed in China, it will drive the automobile industry in China and eventually make an important contribution to China's GDP growth. The direct effect of automobile sports is reflected in automobile sales, spare parts sales, driving training and other fields, and the indirect effect is reflected in the media live broadcast and tourism caused by sports events, involving dozens of industries. Although the automobile movement in China is in full swing, we should be soberly aware that the automobile movement in China is still in the primary stage, and its economic returns are very limited. Shi Tianshu, former chairman of the China Automobile Sports Federation, believes that the foundation of 30 clubs and more than 400 racing cars registered in China, as well as the four-stop rally championship and five-stop kart race every year, cannot form the substantive significance of industrialization development. We should also see the weakness of China racing: capital, technology and talents are indispensable. Money is the key. Since racing is called "burning money", there is no doubt that money has become the biggest bottleneck in the development of racing. Whether it is an international event like F 1 or an Asian event like AGF and CCC, whether there are enough sponsors and sponsorship amount is the key to the survival and growth of a team, whether the event can go smoothly and whether the promotion effect can achieve the expected results. Technology is to ensure that a team or manufacturer does not have its own core technology, and it is impossible to find a place in the racing industry; Similarly, a country without independent research and development capabilities in the automobile industry cannot become a real racing power. From this point of view, compared with developed countries, China racing has some "congenital defects" from the beginning. The core technology without obvious advantages has become the biggest obstacle to the development of racing in China, and this weakness can not be made up by relying solely on marketing and commercial operation. Talent is the premise of sustainable development. As far as racing is concerned, the most scarce thing is the resources of drivers. According to incomplete statistics, only 10 people in the world get the FIA super driver's license every year, and most of them come from countries with developed automobile sports such as Europe, America and Japan. Although there are still some weaknesses in China's motorsport in terms of capital, technology and talents, the AGF and CCC events in 2006 have proved to the world that China people have unlimited potential in motorsport, and it is these potentials that will make China's motorsport "rich" and eventually become one of the world events.