Author: [English] Maria Moscanrus
Translated by you kehe
Publishing House: Peking University Publishing House.
Publication date: June 5, 2004 to1October 38.
Main content: Enterprise Economics is a textbook specially written for business college undergraduates. Enterprise Economics has been expanded and reorganized in many places, and most of them have been revised and updated. It mainly includes corporate governance, strategic alliance, pricing practice and game theory. Enterprise Economics has other teaching materials in the field of management economics. Enterprise Economics is based on putting forward problems in practice and analyzing and solving problems from the perspective of combining theory with practice. Some columns are set up in the book to introduce some important viewpoints, background information and cases, so as to better analyze the problem. Follow the problem orientation. Enterprise economics is an interdisciplinary subject of economics and management, but it focuses on applying the theories and methods of economics to study enterprise organizations. Many important issues it studies are rarely involved in traditional mainstream economics (including classical economics, neoclassical economics and political economics in western economics) and management. Enterprise economics constructs an analytical framework around enterprise system, trying to answer some basic and very important questions in enterprise organization. Reflect new achievements. The author tries to reflect the new achievements of enterprise theory research, the new exploration of enterprise reform and development in China, the advanced experience of foreign enterprises and their theoretical summary in enterprise economics. Practical. Enterprise economics is an applied economics, and the important problems it studies are not only general theoretical problems, but also practical problems that need to be solved for the survival and development of enterprises.
Editor's recommendation
The core of the first part of enterprise economics is the problems existing in enterprises. The second part studies the enterprise system. The third part mainly examines the operation of enterprises and their evolution in space-time latitude from the perspective of the combination of system and technology. The fourth part discusses the external relations of enterprises, mainly examining how enterprises adapt to the changes in the environment and how to survive and develop in the ever-changing environment; Other enterprises, stakeholders and government are several important environmental variables. Zhu, male, was born in May, 1962, from Linli County, Hunan Province. Doctor of Economics. Executive vice president, professor and doctoral supervisor of School of Economics, Sichuan University. Director of enterprise research center. Expert enjoying the special allowance of the State Council, outstanding talent of the Ministry of Education in the new century, academic and technical leader in Sichuan Province, expert with outstanding contributions in Chengdu, executive director of Sichuan Economic Society, vice president of Sichuan Capital Research Association and vice president of Sichuan Marketing Association. Main research fields: enterprise theory and practice, socialist economic theory and practice, industrial practice and marketing. Main works: CI and Enterprise Marketing Planning, Private Economy in China, Research on Enterprise Vitality, etc. Presided over and participated in many national, provincial and ministerial scientific research projects 10. Won the first prize 1 time and the third prize 1 time of outstanding achievements in philosophy and social sciences of Sichuan provincial people's government. He has published more than 60 academic papers in Chinese core journals nationwide.
Yao, male,1born in July, 972, Shexian County, Hebei Province, Ph.D. in Economics, Sichuan University, and postdoctoral fellow in business administration, Sun Yat-sen University. At present, he is the head of the Department of Economics, Associate Professor and Master Supervisor of School of Economics of Sichuan University, the executive director and deputy secretary general of Sichuan Capital Research Association, and the executive director of Enterprise Research Center of Sichuan University. The main research fields are industrial organization and company development strategy, enterprise labor relations and human resource management, environment and resource economics, etc. Up to now, he has undertaken more than 20 national, provincial and municipal projects, published more than 40 scientific research papers, published books or textbooks 10, and participated in Sichuan Tuopai Group, Chengdu Wayne Group, Chengdu Department Store Group, Sichuan Silk Import and Export Corporation, Yunnan Honghe Cigarette Factory, Zhuhai Water Supply Corporation, Foshan Water Supply Corporation and Zhuhai Preface.
Chapter 1 The emergence and essence of enterprises
Section 1 Nature and characteristics of enterprises
The emergence of enterprises in the second quarter and its reasons
Section III Boundary of Enterprises
Chapter II Enterprise Objectives
Section 1 Overview of Enterprise Objectives
The second quarter profit maximization goal
Section III Other Goals
Section 4 Conflicts and Coordination among Goals
Chapter III Entrepreneurs
Section 1 Who is an entrepreneur?
Section 2 Quality and Formation Conditions of Entrepreneurs
Section 3 Entrepreneur Market
Chapter IV Enterprise System
Section 1 Overview of Enterprise Systems
Section II Evolution of Enterprise System
Section 3 Modern Enterprise System
Chapter V Ownership of Enterprises
1 Section Enterprise Ownership Distribution Theory
Section 2 Determinants of Enterprise Ownership Distribution
Section 3 Human Capital and Allocation of Enterprise Ownership
Chapter VI Capital Structure and Financing
1 Section Enterprise Financing and the Formation of Capital Structure
Section 2 Influence of Capital Structure on Enterprise Management
Section III Determination of Capital Cost and Optimal Capital Structure
Chapter VII Corporate Governance
Section 1 Meaning and Function of Corporate Governance
Section 2 Internal Governance
Section III External Governance
Section IV Comparison of Corporate Governance Models
Chapter VIII Incentive Mechanism
Section 1 Overview of Incentive Mechanism
Section 2 Salary Incentive
Section 3 Equity Incentive
Section 4 Other Incentive Methods
Chapter IX Economies of Scale and Scope
1 Section Enterprise Scale and Economies of Scale
Section 2 Enterprise Scale Expansion
Section 3 Selection of Enterprise Scale
Section 4 Scope Economy
Chapter 10 Spatial Economy and Enterprise Location
Section 1 Space Economy
Section 2 Enterprise Clusters
Section 3 Enterprise Network
The fourth quarter enterprise site selection
Chapter 1 1 Enterprise Life Cycle
Section 1 Overview of Enterprise Life Cycle
Section II Start-up Period
The third growing period
Section 4 Expiration
Section 5 recession period
Chapter 12 competition and cooperation
Section 1 Overview of Competition and Cooperation
Section 2 Enterprise Competition
Section 3 Enterprise Cooperation
Section 4 Entry and Exit
Chapter 13 Corporate Social Responsibility
Section 1 Definition of Corporate Social Responsibility
Section 2 Reasons for Enterprises to Undertake Social Responsibility
Section III Realization of Corporate Social Responsibility
Chapter 14 enterprise and government supervision
Section 1 Theory of government regulation
Section 2 Government's Control over Enterprises
Section 3 Foreword for Enterprises to Deal with Government Regulation
Interest in enterprise economics has a long history. This interest does not simply come from personal subjective likes and dislikes or temporary interests, but from the thirst for relevant knowledge at work.
During the period of 1986, I stayed in school after my master's degree, and my only experience was from school to school, from a village to Sichuan University, and from students to teachers. I have little perceptual knowledge of enterprises, and my knowledge from books is extremely limited. But as a young teacher, he has to teach some courses related to enterprises, such as enterprise management, marketing, management economics and so on. For the needs of teaching, I began to seek opportunities for enterprises to participate in social practice. 1989 or so, worked as a waiter in a friend's shop and as a deputy director in a clothing factory. I gradually realized that as a graduate student majoring in economics, I know too little about enterprises. I don't even know why there are enterprises. Why are some enterprises large in scale and some small in scale? Why do some enterprises live long and some enterprises live short? Why do some enterprises have the final say (my friend's shopkeeper keeps his word), while others have to make collective decisions (in a garment factory, almost everything, big or small, has to be decided at a meeting, and some very important things cannot be carried out because of the disagreement of the leaders)? Why do many of our enterprises always want to invest in something else once they have money, but they are not good at developing their main business? Why are most enterprises always short of money? Almost all enterprises are born to make money (except some enterprises invested by the state during the war and planned economy), and they always die for money ... Problems like this often bother me.