As a typical product of the information society, catchwords express special meanings in vivid forms, enrich people's discourse space, and have a strong generalization of the original life form and content without losing humor and ridicule. From the perspective of communication, this paper analyzes and summarizes the current buzzwords from three aspects: pronunciation, vocabulary and pragmatics by means of investigation, collection and statistics, so as to explore the main characteristics of buzzwords.
Keywords: communication; Catchwords; Voice; Vocabulary; pragmatics
Catchwords refer to words that are widely known, used and publicized for a period of time. It is vivid, humorous, distinctive and spreads rapidly, and it is the most vital "language experimental field" in contemporary times. Catchwords are a double-edged sword for linguistics. On the one hand, it reflects the requirements of the new era; On the other hand, spreading vulgar culture such as low-level and feudal superstition has a negative impact on social and cultural atmosphere. Therefore, we should "get rid of its dross and take its essence" and treat it correctly. Lasswell, a pioneer of communication, believes that cultural communication has three social functions: monitoring the environment, coordinating the society to adapt to the environment, and passing on social heritage from generation to generation. As a linguistic phenomenon, buzzwords have played a great role in monitoring social environment and coordinating social adaptation to the environment.
First, the phonetic characteristics of buzzwords
Language is a special social phenomenon and the most important communication tool and thinking tool. Catchwords are a unique lexical phenomenon in language, which shows unique features in pronunciation, vocabulary, grammar and pragmatics. Phonologically, buzzwords have the following characteristics.
(A) monosyllabic buzzwords
Monosyllabic words are rare in many buzzwords, accounting for only 5%. Analyze the characteristics of current buzzwords from the perspective of communication. For example, Lou, Qin, Lei and Bo 'ang are all representatives of monosyllabic buzzwords. "Lou" is another name for the content published by users on the forum and their replies, which presents a structural form of downward display, and then derives words such as "landlord", "upstairs" and "next door". The small number of monosyllabic buzzwords has much to do with China people's language communication habits. In China, monosyllabic words are not very popular because they are meaningless and difficult to spread.
(B) AB two-syllable buzzwords
Disyllabic words account for 70% of popular words. For example, "Geili", "Loli" and "Pit Dad" are widely circulated and deeply loved by people. Take the word "geili" as an example. The meaning of "geili" is similar to "Jin Ge" and "Jin Ge", which represents a tone of appreciation and exclamation. It's one of the most popular words in 20 10, which made the front page of People's Daily and was accepted by mainstream media and even official media. It turned out to be a northern dialect, mainly from the cartoon The Journey to the West-the end of Journey to the West. When the Monkey King arrived in Tianzhu, he complained, "Is this the end?" Analyze the characteristics of current buzzwords from the perspective of communication: Analyze the characteristics of current buzzwords from the perspective of communication from GKSTK/Article/WK-7850000942801Reprint, please keep this link! . "Disyllabic buzzwords reflect people's psychological attitudes towards social life at present. Compared with monosyllabic words, disyllabic words are easier to spread and can express profound meanings through shorter words.
(C) Multi-syllable buzzwords
Disyllabic words also occupy a certain proportion in popular words, but there are fewer disyllabic words and more monosyllabic words. Disyllabic words are more troublesome than disyllabic words in communication, and cannot simply express what the speaker wants to express, so the proportion is relatively small, which is 15%. For example, Soy Sauce, Gao Fushuai, Needy People and Xiaoqing >>
Question 2: Now is the Internet age, and there are many buzzwords on the Internet. Do you think we can use them in writing? Hello, I don't think we should use network language for the following reasons: 1. The formal problems of network language, such as porridge (like), even (me) and so on. 2. Examination use: According to the provisions of the education syllabus, it is forbidden to use online language in large-scale examinations in the near future. 3. The influence of network language on the rigor of the composition will affect the aesthetic feeling of the whole composition.
Question 3: What are the popular online terms? And explain its meaning and origin. 1、DUANG
Internet language, which means "adding special effects", contains the flavor of "very fun". 2065438+Around February 24th, 2005, an advertisement [/[url=] endorsed by Jackie Chan, which had been counterfeited by the industrial and commercial departments, was dug up by netizens again for a new round of spoof. The main content of this spoof is to synchronize Jackie Chan and Pang's My Skateboarding Shoes into my shampoo, and the word "Duang" has become the latest and hottest word on the Internet.
Many people are familiar with the classic slogan "I refused to shoot this shampoo advertisement". This is Jackie Chan's advertisement for Bawang shampoo in 2004. This advertisement, which was faked by the industrial and commercial department, was spoofed by a up owner: Crimson Toy, who synchronized Jackie Chan and Pang's My Skateboarding Shoes and released a ghost video on February 20, 2005. Subsequently, the Brave Man of up main shared the video on Weibo, and it was madly forwarded, which attracted millions of clicks. Since then, Weibo big V have forwarded this video. So duang was invented. The word "Duang" has become the latest and hottest word on the Internet.
After the popularity of Duang Duang large number of netizens left messages in Jackie Chan's latest Weibo to screen Duang.
On February 27th, 20 15, Jackie Chan used "duang" to laugh at himself when forwarding Weibo, which caused a crowd of netizens to watch. Many netizens call it "passers-by turning powder".
This advertisement is accompanied by the popularity of "duang" on the Internet, in which the classic line "I actually refused to shoot this shampoo advertisement" was imitated by netizens. I can't explain such a synchronized song for netizens, so I have to sort out Jackie Chan's spoof lyrics and the extended version of netizens. The following are comments from netizens. If there are similarities, it is purely coincidental.
2. Small fresh meat
Used to describe actors, referring to young, handsome and muscular new generation male idols. Generally speaking, it refers to a handsome guy aged between 12-25, with pure personality, simple emotional experience and not much emotional experience.
There are also extended meanings that refer to virtuous girls aged from 12 to 18, with simple emotional experience and not much emotional experience.
Small: corresponding to young and energetic. The average age is about 15 years old.
Freshness: less corresponding emotional experience, no negative gossip;
Meat: It corresponds to strong muscles, giving people a very healthy feeling.
Good skin is the most typical feature. Their skin is smooth, delicate, fresh and fair, even better than girls' skin. They really envy women.
Strong muscles, if good skin is "fresh", then their strong muscles are "meat". The beauty of men lies in masculinity, and strong muscles are the best expression of men's beauty.
Will sell cute, will play handsome, and the popularity will not be lost to the uncles in the entertainment industry for many years.
Entertainment circle small fresh meat representative
TFBOYS, a mainland men's team, became popular in 20 14 when the average age of its members was less than 15, so it was also called "small fresh meat".
Wu Yifan, born on October 6th,1990165438+/kloc-0, is an actor and singer.
3. Being rich is willful.
Source: Some time ago, some media reported that Jiangxi Lao Liu bought a health care product online and soon received a blackmail call. Old Liu Ming knew that he had been cheated and sent money to criminals as always. In an interview with Lao Liu, the reporter learned that in fact, Lao Liu had been cheated when he was cheated of 70 thousand yuan, but he continued to choose to be cheated on the grounds of "I want to see how many scammers can cheat" This news detonated the network, and netizens teased: Money is so capricious. For people with an average standard of living, Lao Liu's behavior is surprising, which can probably be explained by "people have money". This sentence was originally used to mock the extravagance of the rich, and later it gradually became a fashionable joke among friends. Even its derivative words "youth willfulness" and "good grades willfulness" are quite popular.
Besides "having money is willful", the equally popular online language "Buy in buy buy" has the same effect. This is a conversation between a netizen poking fun at Weibo Red Man [url=] Wang Sicong [/url] and his father Wang Jianlin:
Wang Sicong: Dad, this. ...
Wang Jianlin: Buy it at buy buy!
Wang Sicong: Dad, this ............ >>
Question 4: From what aspects do you analyze the characteristics of online buzzwords? Hello, Tianjin Yinxing Finance will answer your questions:
Analyze the characteristics of network buzzwords from four aspects:
(A) the homophonic phenomenon of online buzzwords. Like the real society, the network society is also a huge unified language community. Network buzzwords use homophones, including "word homophones" and "number homophones". For example, "you play with beans" and "you play with garlic" all reflect the objective fact of the general increase in vegetable prices by homophonic means, and also reflect the adverse effects of this phenomenon on the normal life of ordinary people. Digital homophony usually refers to the pronunciation of ten * * * numbers, which are combined into a series of simple and convenient words. For example, "3 166" is the homonym of "goodbye" in Japanese; "7758" means "kiss me"; "55555 ..." means "whoops, he's crying"; "886" means "bye bye" and so on.
(2) The emergence of network buzzwords has a lot to do with dialects. In real life, people communicate through oral language. The same word may be pronounced differently in different dialects, but the written word is the same. For example, "shoe" is pronounced as "child" in some dialects, but the word "shoe" is also written in written language. But in network communication, language has no sound, and all languages are replaced by words. Netizens come from all over the country, and according to their own habits, they often write according to the pronunciation of their own dialects, which leads to some new words and phrases pieced together by unrelated morphemes. For example, some people write "very" as "gray" and "the plane flew away" as "the gray machine left", which shows that people in this area do not distinguish between H and F; Some people write "feeling" as "grasping feet", which is the Hunan dialect area. With the passage of time, these words have become popular online words, and netizens who can't speak these dialects have also begun to use them. "You Mu You" evolved from the local dialect "You You". Most of them are used at the end of sentences to give positive opinions to people around them. It is also gradually used to express emotions that you can't suppress.
(3) Some online buzzwords are influenced by foreign languages. No language in the world exists in isolation, and it is always associated with other languages to varying degrees. Now the Internet has connected the whole world, and there is no need for face-to-face communication between people, but there may be connections between different languages. It can be said that the network society is a virtual place where languages and cultures of all ethnic groups communicate with each other, and there are many online buzzwords influenced by foreign languages. PK (from online games, which means confrontation), PS (referring to modified pictures), blog: blog (a kind of online blog), btw (by the way): By the way, CUL (see you later): See you later, SJB: psycho, PMP: farce, MPJ: flatterer, kick: flat, etc.
(D) Some online buzzwords come from social hotspots. The network provides us with a public opinion place to criticize the current disadvantages. People choose a humorous way to express their comments on social hot phenomena, so that a specific language can express a specific meaning. For example, "My Dad is Li Gang" became famous almost overnight, and it was popularized through the incident of drunk driving and hitting people in Hebei University. People spontaneously and strongly expressed their anger at the disregard for human life of the second generation of officials. These words are closely related to people's social life. The popularity of this network language is usually concentrated and timely. When new social hotspots appear, they will be replaced by new online buzzwords. "We have just made a very difficult decision" is the first sentence in the notice that Tencent will stop running QQ software on computers with 360 software. The above examples show that cyber people are always looking for new stimuli to make cyber language popular, which fully reflects the strong transsexual characteristics of cyber buzzwords.
Question 5: What are the main factors for the rapid spread of online buzzwords? Because of the rapid spread of the internet, people are enthusiastic about new things?
Question 6: Choose three words from the top ten buzzwords of 20 15 to write a paragraph. 20 15 is about to pass, and new words in the network are replaced by old words. Inadvertently, another batch of online buzzwords "duang, duang" landed.
In front of computers and mobile phones, the "single dog" are putting on a "little show". And the big ladies who talk about "scaring the baby to death" are also shouting "The world is so big, I want to see it" and "I'll take you there and you get the money" ...
With the rapid development of the Internet age, online buzzwords have been a hot topic among netizens in recent years. At first, online buzzwords only appeared in instant messaging software and forums, but in recent years, online languages have invaded people's daily language in large numbers and even appeared in newspaper headlines. This shows that the language used by young people on the internet many years ago has been more integrated with real life, and it also shows from one side that the internet has become an extremely important part of people's work and life. It's hard to imagine how people would live without the internet now!
At the same time, we should also note that some of the makers and disseminators of online language come from speculators with certain interests, but most of them come from the lowest and most netizens. The disseminators are largely out of a herd mentality and feel funny, so a large number of online buzzwords are mixed, and some even make people's glasses break. For example, popular online buzzwords with the word "B" in recent years, such as "teasing B" and "pretending to fly with me". Even fashionable formal media and big-name TV hosts use these online buzzwords from time to time to show their high "B". When Pippi took stock of 20 15 online buzzwords, he eliminated such languages as "I'm not bad, I want to pretend to be B all night".
Recently, officials and experts are asking for or calling for reducing online language pollution and strengthening the protection of Chinese. Pippi believes that network language is a normal and necessary stage in the history of language development. Its appearance and spread, its honor or disgrace to the traditional language, are destined to go through a period of debate, whether it is trendy or vulgar, it exists objectively and will be debated.
Question 7: What is the reason for the language change? The development and change of language depends on two reasons:
(1) Social development is the basic condition and external cause of language development. Social progress promotes language development, and social differentiation will lead to language differentiation; The unity of society will bring about the unity of language; Social contact may cause language contact.
(2) The interaction among the elements in language structure is the internal cause of language development, which determines the special direction of language development.
Question 8: The report on the research-based learning behind modern buzzwords is urgent! ! ! Modern catchwords are a direct reflection of modern life and an important cultural phenomenon. It not only enriches the discourse space and Chinese vocabulary content, but also reflects the unhealthy mentality of most people and the negative impact on language standardization, which deserves attention and consideration. 1. With the development of society, great changes have taken place in production and life, new things and phenomena are constantly appearing, and at the same time, some new words will be produced. Because modern people are sensitive to new things and willing to accept them. Under this premise, it is not surprising that there are unique buzzwords. There are several reasons why modern buzzwords can quickly become popular after they are produced: First, the influence of powerful media. Nowadays, people have more and more social ways, and the media such as movies, TV, newspapers and magazines, and the Internet have a greater and greater influence on people. Some advertising language, sketch lines and classic dialogues in film and television dramas are often circulated among people and become buzzwords. The spread of modern buzzwords is the interference and coverage of these powerful media on social life space, and the influence of network communication. The way of online communication and dialogue is similar to oral communication, with the characteristics of short, intuitive, simple, quick and easy to accept, which is used by many people, so it has been imitated by some people as a campus buzzword.
Several psychological reasons for the formation of modern catchwords;
Innovative psychology: some words are more popular and fresh than the original words, and they are used side by side in different occasions to complement each other. Innovation is not necessarily the creation of new words, but the re-creation of the original words, that is, extraordinary association or extension, and even the use of counterexamples.
Favorable psychology: "superiority" here refers to political, cultural and economic advantages. Words popular in politically, culturally or economically dominant areas can be easily borrowed from other areas. For example, some catchwords in Shanghai dialect, such as Shuai, Shangdang, Shua (or Shua), borrow from Beijing dialect, and "Big Brother", "Pay the bill" and "Hong Kong paper" borrow from Cantonese. The words "fire you", "mobile phone", "pay the bill" and "de" in Beijing dialect are all borrowed from Cantonese. The psychology of worshipping foreign things and obsessing foreign things is also a kind of preferential psychology. In Cantonese, "Bai Fushi", "CALL Machine", "Disco" and "Party" in Hong Kong and Taiwan dialects are all borrowed or used from English. The same is true in mainland China, except that there are fewer such buzzwords than in Hong Kong and Taiwan. For example, "Xiu", "Cool", "Party" and "Bye-bye" have become buzzwords in Mandarin and are widely used in written language. Some are only popular in some areas, such as "honey" and "t" in Beijing dialect and "fans" in Shanghai dialect. Generally speaking, the level of catchwords borrowed from English is higher than that of general catchwords. This depends on the cultural level of the creator of this catchword.
Civilization psychology: Civilization psychology, that is, the creator endows buzzwords with the characteristics of equality that are different from written language, elegant and popular, serious and relaxed, and hierarchical concepts. Due to this mentality, coupled with the cultural quality of the creators and users, many buzzwords are inevitably vulgar. For example, in Beijing dialect, "eat" is called "pinch", "stay" is called "dish", in Shanghai dialect "slow" is called "Mu Na" and "wily" is called "old * * *". General buzzwords such as "master class", "child care" in Beijing dialect, "going to work" and "toilet water" in Shanghai dialect all have a certain sense of humor.
Rebellious psychology: most of the rebellious psychology reflected in popular words comes from the opposition or confrontation of tramps, hooligans or gangs to society, and some comes from the anti-traditional emotions of students. For example, in Beijing dialect, the police are called "Lei Zi", the wounded are called "bloodletting", and the good people are called "Beggars". In Shanghai dialect, the public security bureau is called "Temple", the police uniform is called "tiger skin" and the bicycle is called "fast horse".
Group psychology: group psychology, that is, a kind of xenophobia. This is related to the secrecy of popular words. For example, most of the buzzwords from gangster gangs are out of this psychology. In addition, the words "storage" and "crouching pit" in Beijing dialect and "Zhang Fen" and "hanging scales" in Shanghai dialect also have certain secrecy and exclusiveness.
These psychology, combined with the influence of various social factors and network technology, promoted the formation of modern buzzwords.
The following are some buzzwords collected by the group:
1. "Believe it or not, I believe it anyway!" This is an incredible affirmation from a former spokesman of the Ministry of Railways, but because it is a bloody "style", the ambassadors and netizens are even more dazzling. Now people often say this sentence, which is also a whip to individual arrogant bureaucrats.
2. "Pit dad" means "fighting dad" before "Pit dad", and the so-called "fighting dad" is a kind of home ... >>
Question 9: What are the buzzwords about the Internet? 1. Is that man nice? How can I put it? The pixels are relatively low! 2. In the workplace, just like Conan, there is a domineering attitude that makes others die wherever they go. 3. Brother, are you Gao Qiu? I'm completely pissed off by you! We will know about tomorrow the day after tomorrow. There are no white pies in the sky, only white bricks. 6. Life is too hard. In order to master one more eating skill, I am practicing using chopsticks with my left hand. 7. It's very safe for a ship to dock at the port, but this is not the purpose of shipbuilding. 8. The existence of tears proves that sadness is not an illusion. 9. As long as the heart is willing to climb, there is no unattainable height. 10, you can't miss yourself, take care of yourself, take care of yourself, and give yourself happiness. 1 1, loneliness means that no one is listening when someone is talking; You have nothing to say when someone is listening. 12, if I don't hit you, you won't know that I am both civil and military. 13, Goose, cut the curve with a knife, pluck the hair and add water, ignite and cover the pot. 14, each of us is a dreamer. Dreams are gone, only homesickness is left. 15, "Do you like my angel face or my devil figure?" "I just like your sense of humor." 17, you have the right to remain silent, but everything you say will be your last words. 18, I never hold grudges, but I usually report them on the spot when I hold grudges. 19, don't steam steamed bread for breath, even if there is no cat coin. 20. The ship can temporarily berth, but the sail can't stop choosing the direction. 2 1, A: Sister, if someone hurts you, how long will you forgive him? B: It is God's business to forgive him. I will send her to God in my mission. 22, I subvert the whole world, just to straighten your reflection. 23. I have a basket of wishes, but I can't wait for the meteor. 24. I bought an exquisite watch, but the time is still so boring. 25. There are no windtight walls and no hanging beams. 26. Don't mess with me, or I'll let you die rhythmically. 27. Women should not think that they can stop reading because they are good, and men should not think that they can grow ugly because they read well. Don't be lazy with me, I'll be lazy with you. 29, born, easy; Live, relax. Life is not easy. Where the law of the jungle prevails, people will not sympathize with the weak. 3 1, a person is not serious, even a headache is partial. 32, if people really live to the point of shameless, how to live. There are so many people who despise me. Who are you? 34, some people are still alive, he is dead; Some people are alive, and he should have died. 35. Zi once said: Don't take my tolerance for you as your shameless capital. There are only two things I can't do in my life: neither this nor that. 37. Your name will appear in my household registration book one day. Kindness means that I don't eat meat when others are hungry. 39. You have all the traditional advantages of oriental women: first, beauty; second, kindness; third, virtue; fourth, diligence; fifth, gentleness; sixth, purity; seventh, simplicity; eighth, correctness; therefore, people call you Bajiao. 40, people are unlucky, drinking cold water will also plug their teeth; Water is even more unlucky, even if you drink it, you will be trapped between your teeth. 42. The solemnity of the clock stems from the precision between gears. 43. You are really like Qu Yuan, and people are like zongzi. 44. Compare the two fish, and the handsome one is tomorrow's dish. 45. When someone pretends to be cool, my brother will bow his head. I didn't cultivate well, I looked for bricks. 46. Your way of speaking is called "pull" in rhetoric. 47. Time is like a face, and the sun and the moon are like a pot. 48. Come here to relax, see the mountains and have a pot of steamed bread. 49. Love has come, leaving only one place of sadness. 50. Close my eyes and I see my future.