First of all, you have to combine the definition of tour guide words to appreciate it.
As a matter of fact, tour guide words are a kind of literary style that interprets tourist attractions in history, culture and aesthetics. Tour guide words are intended to restore history, life, culture and facts. Of course, this "reduction" is not from the perspective of historians or archaeologists, but from the perspective of artists, making choices and regrouping.
The lead is like an actor's script. The script provides actors with a broad performance world; Tour guide words provide a broad platform for tour guides to explain freely. Before writing a tour guide, you should seriously consider how to make it more organized; What to say and what not to say; What to highlight and what to give up; What is the main line, what details are used, what examples are given, etc. Which tourists can accept and which guests can't; What the guests are interested in and what they are not.
Tour guide words are only "blueprints", not "final versions". They provide a basis for tour guides to explain, and a platform to show scenic spots and themselves.
In a narrow sense, the guide word refers to the introduction of local attractions released by the Tourism Bureau. However, as an excellent tour guide, it is far from enough to master these. In a broad sense, tour guide words are formal terms to guide tourists, excluding small talk. These words include self-introduction, explanation of scenic spots, explanation along the way and farewell words. Persuasive words, including adding scenic spots, are also a kind of tour guide words. In short, tour guide words are a kind of language art, and rote learning is not enough.
Tour guide words have three functions: one is to guide tourists to visit, and the other is to publicize tourist attractions. They complement each other and are inseparable. Only on the basis of mastering rich materials, through scientific and systematic processing and sorting, and constantly modifying, enriching and perfecting in practice, can tour guide words with their own characteristics be formed.
Tour guide words generally consist of three parts:
First, idioms. That is, "welcome speech" before the tour and "farewell speech" at the end of the tour.
Second, the overall introduction. Introduce tourist destinations in an overview way, help tourists understand them macroscopically and arouse their interest.
Third, focus on the explanation. That is, a detailed description of the main tour contents, so it is the most important and wonderful part of the tour guide's words.
The writing requirements of tour guide words are:
First, emphasize knowledge.
An excellent tour guide's intonation must be rich in content, comprehensive and fascinating. The content of tour guide words must be accurate and convincing.
Tour guide words should not only be satisfied with general introduction, but also pay attention to deep-seated content, such as appreciation of similar things, embellishment of related poems, comments by famous artists and so on. In this way, the level of tour guide words will be improved.
Second, pay attention to colloquialism.
Tour guide language is an expressive and vivid oral language, that is to say, more attention should be paid to Japanese vocabulary and easy-to-understand written vocabulary in tour guide creation. Avoid difficult words and words with awkward syllables. Use more short sentences so that you can speak fluently and sound relaxed.
Emphasizing the colloquialism of tour guides does not mean ignoring the standardization of language. When writing tour guide words, we must pay attention to the taste of language.
Third, highlight the fun.
In order to highlight the interest of the tour guide's tone, we must pay attention to the following six aspects: (1) weaving stories. When explaining a scenic spot, we should lose no time to intersperse interesting legends and folk stories to arouse tourists' interest and curiosity. But the selected legends and stories must be healthy and closely connected with the landscape. (2) The language is vivid and the words are varied. The language of activity images can lead tourists into the artistic conception and leave a deep impression on them. (3) Appropriate use of rhetorical methods. Proper use of metaphor, analogy, exaggeration and symbolism in tour guide words can deepen the still scenery into vivid pictures, reveal the inner beauty of things and immerse tourists in them. (4) humorous. Humor is an important embodiment of the artistry of tour guide words, which can add icing on the cake and make the atmosphere relaxed. (5) deep affection. The language of tour guide words should be civilized, friendly, humane and affectionate, so that tourists can feel happy and warm. (6) random strain, random strain. The success of the creation of tour guide lyrics not only shows its profound knowledge, but also reflects the skills of tour guides.
The fourth is to highlight the key points.
Each scenic spot has a representative landscape, and each landscape reflects its characteristic content from different angles. Tour guide words must focus on the overall situation. A comprehensive and unfocused guide word is unsuccessful.
Fifth, it must be targeted.
Tour guide words are getting worse from generation to generation. It must be based on reality, different from person to person, different from time to time and targeted, that is, it is used for tour guides to explain according to different tourists, emotions at that time and surrounding environment. Don't ignore the diversity of tourists, there is only one phenomenon for tour guides. Generally speaking, writing tour guide words should have a hypothetical object, so as to be targeted.
Sixth, pay attention to taste.
When writing tour guide words, we must pay attention to improving our taste. First of all, we should emphasize ideological taste, because it is the unshirkable duty of tour guides to carry forward the spirit of patriotism. Second, we should pay attention to literary taste. The language of tour guide words should be standardized, the words used should be accurate, the structure should be rigorous and the content level should be logical. This is the basic requirement for a tour guide. If the tour guide words are properly quoted and used to write famous poems and sentences, their literary taste will be improved.
Functions of tour guide words
1. Guide tourists to enjoy.
The purpose of tour guide words is to help tourists appreciate the landscape through vivid explanation, guidance and comments on the tourist landscape, so as to achieve the best tour effect.
2. Disseminating cultural knowledge
Traditional cultural knowledge is to introduce historical allusions, geographical features, local customs, legends and stories, ethnic customs, scenic spots and historical sites, scenic features, etc. to tourists, so as to increase their knowledge.
3. Cultivate the sentiment of tourists
The language of tour guide words should be well-founded, affectionate, righteous and spiritual. Through language arts and techniques, visitors can draw a three-dimensional picture, form a vivid visual image, and introduce visitors into a specific artistic conception, thus achieving the purpose of cultivating sentiment.
In addition, tour guide words objectively play the role of introducing goods to tourists by explaining and explaining the goods produced in tourist destinations.
The structure of tour guide words:
Tour guide words consist of five parts: title, preface, general statement, sub-statement and ending.
I) Title
2) Foreword: Foreword generally says that a tour guide's greeting, welcome and self-introduction before accompanying tourists on a tour is essentially a beginning.
Three. Overview: The overview part mainly states the general situation of the landscape and its tourism value to tourists, and gives an overview of the contents to be visited.
A passage in the introduction of the Forbidden City:
This abstract introduces visitors to the general situation of the Forbidden City, the origin of its name, the area it covers, the number of palaces, pavilions and its buildings. This summary not only gives visitors a basic understanding of the Forbidden City, but also deeply feels the importance of visiting.
4) Narrative: The narrative part is a separate statement of the landscapes visited by tourists. Explain the landscape one by one in the order of tour.
The sub-description part states the sights visited by tourists respectively. Explain these landscapes one by one according to the order of the tour route.
5) Conclusion: After the tour, summarize the contents of the tour, and briefly explain the places that have not arrived. Finally, thank you for your cooperation. Please leave your valuable comments and express your wishes and farewell.
Basic requirements for the expression of tour guide words:
1. The content is very clear. The content is clear, that is, the center and theme of the tour guide are prominent, and the materials are arranged properly. Express clearly and concisely. Words should be concise and easy to understand. Clear content is the expression of many factors in tour guide language. First of all, we should strictly screen tourism materials, and then pay attention to the organization of expression. In addition, sentences should be accurate and concise.
This information is very useful. The so-called detailed information is to make clear the historical background, people's lives, general situation of scenery, scale of landscape, characteristics of utensils and so on.
3. The expression is vivid. Image expression is to guide you to describe the state of the tourist object concretely and vividly, and introduce the tourism value rigorously and meticulously. Let tourists feel the beauty expressed by the guide language. In writing skills, we can describe visitors in different ways, such as image description, appropriate quotation and appropriate explanation.