Paper Keywords: cultural soft power; Architecture; country

Accurately understanding the meaning of improving national cultural soft power is the premise of improving the construction of national cultural soft power; Defining the goal of improving the national cultural soft power is an important condition for improving the national cultural soft power construction; Taking effective measures to improve national cultural soft power is the key to improve the construction of national cultural soft power.

The 17th National Congress of the Communist Party of China clearly pointed out: "In today's era, culture has increasingly become an important source of national cohesion and creativity and an important factor in the competition of comprehensive national strength", and "it is necessary to adhere to the orientation of advanced socialist culture, raise a new upsurge of socialist cultural construction, stimulate the creative vitality of the whole nation's culture, and improve the cultural soft power of the country". The 17th National Congress raised "improving the soft power of national culture" to the height of national strategy, making it an important task of socialist cultural construction. This paper attempts to explore the problem of improving the construction of national cultural soft power.

First of all, understanding the meaning of improving national cultural soft power is the premise of improving the construction of national cultural soft power.

The comprehensive national strength of a country includes not only the "hard power" of economy, science and technology, military affairs, but also the "soft power" of culture, education, ideology, political values and national literacy. If culture is understood as "the sum of all human spiritual activities and their results", then the concept of "cultural soft power" includes not only politics, diplomacy, ideology and value system, but also philosophy, law, language, religion, art and so on. The comprehensive influence of all these things constitutes a kind of "national cultural soft power". Understand the basic connotation of promoting national cultural soft power from the following four aspects:

1, thoughts and cultures from all over the world are stirring, and culture has autonomy and adaptability, which increases the sense of cultural identity.

Specifically, we should pay attention to the relationship between economic globalization and cultural diversity. In today's world, it is obvious that the economy is becoming more and more global and integrated, while politics is multipolar and pluralistic. Culture is somewhere in between. On the one hand, with the rapid development of high technology, especially the media and Internet, cultural identity has increasingly replaced ideological differences. On the other hand, it is difficult to bridge the gap between cultural habits, religious traditions and values, and the rift caused by differences between different cultures and civilizations may also expand. On the one hand, it is the convergence of global values, on the other hand, it is to return to national traditions, revive national culture and realize national self-identity. How to deal with the global universal value identity and the self-identity of the national role is of decisive significance to the cultural choice of developing countries.

2. From the perspective of domestic cultural transformation, culture has the ability to inherit and innovate and enhance national cohesion.

In other words, in terms of cultural strategy, we should handle the relationship between inheritance and innovation. Cultural construction focuses on accumulation and innovation. Inheritance is the foundation, the premise, innovation is the direction and life. Culture is the soul and blood of a nation, the spiritual memory and spiritual home of a nation, which embodies a nation's sense of identity and belonging, and embodies a nation's vitality and cohesion. Human beings have entered the 2 1 century. The core of how to survive and develop in the fierce cultural competition is cultural innovation. Even excellent cultural traditions can only be endowed with new connotation and vitality if they always maintain the spirit of innovation.

3. From the perspective of international cultural exchange, culture is radiant and competitive, which increases the right to speak.

To carry out cultural dialogue, we need to improve two abilities. One is the ability to absorb foreign culture, and the other is the ability to radiate national culture. Today, China is absorbing many western cultures, while the west has not absorbed many China cultures. Only when China culture goes abroad can it better preserve itself. China culture is not only national, but also world-wide, only by maintaining its own personality and enhancing its right to speak in the exchange and agitation with various cultures in the world. Fourth, from the point of meeting people's cultural needs, culture is more attractive, infectious and colorful. The Chinese nation has a long history and fine traditions, and Chinese culture plays an important role in the unity and cohesion of people of all ethnic groups throughout the country. In the face of the blending of various ideologies and cultures in the world today and the diversified and active social and cultural life, we should consciously shoulder the historical responsibility of improving national cultural soft power, carrying forward Chinese culture and building the spiritual home of the Chinese nation, vigorously carrying forward the excellent culture with China style and China style, constantly enhancing the nationality, inclusiveness and times of Chinese culture, and enhancing its penetration, attraction and appeal.

Two, a clear goal of improving the national cultural soft power is an important condition for improving the construction of national cultural soft power.

In the world where hegemonism and power politics still exist, we must attach great importance to strengthening the construction of hard power such as economy and national defense, and at the same time devote ourselves to the construction of cultural soft power. A nation with strong cultural creativity is more likely to win the respect of other nations in concept, emotional closeness and action support. Specifically, the goal of improving national cultural soft power involves three aspects, namely, the international affinity of national image, the international influence of Chinese culture and the international competitiveness of cultural industries.

1. Enhance the international affinity of the national image. This is the direct embodiment of a country's cultural soft power. Under the condition of economic globalization, China participates in international economic cooperation and competition in an all-round way, paying special attention to the overall coordination of domestic and foreign policies. Scientific Outlook on Development proposed by the CPC Central Committee plays a vital role in enhancing the international affinity of China's national image. The primary task of our foreign cultural exchange and propaganda work is to accurately and effectively convey to the outside world Scientific Outlook on Development's rich contents about "harmonious development" at home and "peaceful development" at home and abroad. Let as many people as possible understand that the development achievements that China has achieved and will achieve not only mean that China is becoming "a country with more perfect systems in all aspects and a more dynamic and stable society", but also means that China is becoming more and more "external".

A country that is more open, more friendly and makes greater contributions to human civilization. "At the same time, we attach importance to absorbing the outstanding achievements of world civilization, including some basic values generally accepted by people of all countries, such as political values such as safeguarding human rights, democracy and the rule of law, freedom and equality, fairness and justice, and social and cultural values such as public service, lifelong education, quality of life and ecological civilization.

2. Expand the international influence of Chinese culture. The 17th National Congress of the Communist Party of China proposed to "enhance the international influence of Chinese culture", which is an important way to enhance the international community's understanding, trust and respect for China. One of the basic tasks to enhance the international influence of Chinese culture is to promote Chinese culture. It is an urgent task to sum up the cultural factors contained in the "China Experience" of modernization to enhance the international influence of Chinese culture. A long-term plan to enhance the international influence of Chinese culture is to constantly create new works and achievements that reflect the vitality and vitality of national culture. To enhance the international influence of Chinese culture, we must speed up the construction of a cultural communication system with fast communication speed and wide coverage. To enhance the international influence of Chinese culture, we need to give full play to the enthusiasm of various forces and March into the breadth and depth of Chinese culture.

3. Improve the international competitiveness of cultural industries. Vigorously developing cultural industries and constantly improving the overall strength and international competitiveness of China's culture is not only an important task to enhance the country's economic strength under the condition of economic globalization, but also the key point to enhance the country's cultural soft power under the background of cultural diversification. Developing cultural industry on the premise of adhering to the socialist orientation is the dual requirement of developing socialist market economy and building advanced socialist culture. Innovation is the soul of culture, and improving the ability of independent innovation is the key to improve the international competitiveness of cultural industries. The first condition of innovation in the cultural field is to form an institutional environment, cultural environment and educational environment, so that as many people as possible can compete with generate for innovation and intelligence, and a large number of innovative talents in various fields emerge. Using modern high-tech means to innovate the content of cultural products and cultural production methods, cultivate new cultural formats, and improve and expand the dissemination speed and coverage of cultural information are the development priorities to enhance China's cultural competitiveness. We should not only realize innovation in the new cultural format dominated by digitalization and networking, but also rely on modern scientific and technological transformation to upgrade traditional culture, promote the transformation and upgrading of traditional cultural market, and realize innovation in content, form, governance and marketing.

Three, take effective measures to improve the national cultural soft power is the focus of improving the construction of national cultural soft power.

At present and in the future, the following effective measures should be taken to enhance the construction of national cultural soft power:

1. Vigorously build a socialist core value system and enhance the cohesion of the Chinese nation. Historical experience shows that if any country wants to unite the will and strength of the whole society, it must have a core value system that is compatible with its economic base and political system. We should take building the socialist core value system as the primary task to enhance China's cultural soft power, persist in arming the whole party and educating the people with the latest achievements of Marxism in China, rally strength with Socialism with Chinese characteristics's ideal, inspire fighting spirit with patriotism, inspire the spirit of the times with the spirit of reform and innovation, lead the fashion with the socialist concept of honor and disgrace, and constantly enhance people's goal of leading the production party, the socialist system, reform and opening up, and building a well-off society in an all-round way. It is necessary to effectively integrate the socialist core value system into the whole process of national education and spiritual civilization construction, and into various fields of economic, political, cultural and social construction, so that it will become a value concept that all members of society generally understand, accept and consciously abide by, and become the spiritual force of the whole nation to strive for progress and the spiritual bond of unity and harmony.

2. Accelerate the development of cultural undertakings and industries, and constantly improve the overall strength and international competitiveness of Chinese culture. The first 20 years of this century is also an important period of strategic opportunities for cultural development. It is necessary to establish a strong sense of opportunity and development, broaden the development ideas and ways, and promote the all-round prosperity of China's cultural undertakings and the rapid development of cultural industries. Adhere to the government as the leading factor, increase financial input, strengthen the construction of cultural facilities in communities and rural areas, and encourage social forces to actively participate in the construction of public welfare culture. Adhere to the market-oriented, through active industrial policies and orderly market-oriented operation, give full play to the backbone role of state-owned cultural enterprises, protect and guide the enthusiasm of private enterprises to invest in cultural industries, rapidly expand the scale of China's cultural industries, significantly increase the proportion of cultural industries in the national economy, and significantly enhance international competitiveness.

3, improve the ability of cultural communication, and constantly expand the influence of Chinese culture. In today's information society, any country with advanced communication means and strong communication ability can widely spread its cultural ideas and values and master the right to speak that affects the world and people's hearts. The communication ability of culture has become the decisive factor of national cultural soft power. To improve China's cultural soft power, on the one hand, we should constantly enrich and innovate cultural content forms, on the other hand, we should make great efforts to improve cultural communication ability. It is necessary to take enhancing the influence of mainstream media as the strategic focus of improving cultural communication ability, further increase investment, improve support policies, enhance overall strength, improve core competitiveness, make mainstream news media bigger and stronger, and form a public opinion force equivalent to China's international status. We should deeply understand the great potential and immeasurable influence of the Internet in cultural communication, attach great importance to the application and governance of the Internet, develop a positive and healthy network culture, and strive to make the Internet a new front for spreading advanced socialist culture.

4. Mobilize all social forces to participate in supporting cultural construction and stimulate the cultural creativity of the whole society. Promoting the construction of national cultural soft power is a grand systematic project, which requires the joint efforts of the whole party and society. It is necessary to give full play to the main role of the people in cultural construction, adhere to the principle that development is for the people, development depends on the people, and the fruits of development are shared by the people, so as to further stimulate the cultural creative potential of the people and make cultural development and prosperity have a broad and solid mass base. It is necessary to fully mobilize the enthusiasm of the vast number of cultural workers and let the talents of all kinds of cultural talents be displayed on the stage. It is necessary to take effective measures to create favorable conditions, mobilize party and government departments and all sectors of society to participate in cultural construction, so that all sources of cultural creation can fully flow in and the enthusiasm of all builders who are interested in cultural creation can be fully exerted.