Co-branding refers to the marketing strategy that two or more companies jointly launch a product or service by signing an agreement. This form can not only increase the exposure of products, but also enhance the mutual contact and cooperation between companies and improve their competitiveness in this field.

The advantage of co-branding is that the two companies can share the sales profits, and the new products jointly launched will be more attractive and the product exposure will be higher, so the sales will also increase. However, the joint venture also has some risks, such as the differences in culture, ideas and interests between the two companies. However, all risks can be effectively controlled as long as the other company is fully investigated and a reasonable agreement framework is formulated before the joint venture.

Co-branding is very popular recently. For example, in 20 19, Red Bull cooperated with Nike to launch joint running shoes, and the famous American ice cream giant Benjie and Beijing Pacers launched joint ice cream named "Fireworks". With the popularity of joint marketing, we can expect more creative and excellent joint products to appear.