E-commerce/e-commerce

Professional profile

E-commerce mainly studies computer science, marketing, management, economics, modern logistics and other basic knowledge and skills. And use the Internet to conduct various business activities, including online marketing, online customer service, online advertising, online surveys, etc. For example, the planning of preferential activities in stores such as Tmall and JD.COM, the online sales and after-sales of various commodities, the advertising promotion in friends circle and Weibo, and the analysis of data such as commodity sales and attention.

course

Computer network principle, introduction to e-commerce, network marketing foundation and practice, e-commerce and international trade, e-commerce letter writing, e-commerce marketing writing practice, marketing planning, webpage color matching, webpage design, data structure, Java language, web standards and website reconstruction, FlashAction script animation design, U- Sichuan design, e-commerce website construction, etc.

Employment direction Generally speaking, e-commerce talents are divided into technical talents and business talents. As far as technology is concerned, there are mainly

Website planning and editing: The basic requirements are that we have a strong Chinese foundation and word processing ability, have certain knowledge of website column planning and operation management, be familiar with operation and master basic network knowledge.

Website developer: We are basically required to be proficient in one of three development tools, namely ASP/PHP/CGI, be able to independently develop the background, be proficient in SQLserver and Access, be able to independently develop databases, and be proficient in technologies such as ASP, ASP.Net, JAVA, JAVASCRIPT and SQLSERVER.

Employment direction

Website design: Familiar with FrontPage, DreamWeaver, Flash and other web production tools, able to undertake large-scale commercial website production.

As far as business is concerned, there are mainly website operation managers/supervisors: familiar with the common methods of online marketing, experienced in the overall operation and management of e-commerce, able to operate and promote websites and channels as a whole, and manage and sell advertisements and value-added products.

Website promotion: The basic requirement is to be responsible for website content, website design/website planning/website marketing planning, and be able to skillfully use various publicity media for promotion.

Employment direction

Network marketing personnel: familiar with network, network marketing and office software, responsible for the promotion of the company's products on the network.