The continuous development of human society has opened up a broad field for the application of signs! It is no longer an identification symbol attached to the product, but transcends the tradition, becomes a carrier to express thoughts and culture, a symbol of spirit and civilization, and a display of corporate image: as a manager of the Coca-Cola Company in the United States said, even if his factory was burned to ashes overnight, he can immediately borrow money from the bank to rebuild the factory with the trademark reputation of Coca-Cola. Visible, for enterprises with famous brand logo, logo is a kind of support and guarantee for their own development, and it is a huge wealth.
Library is a social and cultural phenomenon. As a social document information exchange institution, its existence is based on the input and output of document information, and it has extensive exchanges and contacts with the external environment and the public. It is this communication and contact that determines the significance of the existence of the library. There is no doubt that the logo has become a carrier to establish a good image of the library, and through it, it embodies the inherent cultural spirit, so that the public can understand the library and carry out public relations activities smoothly. So, what kind of logo can better express the characteristics of the library?
We know that the essence of any sign is the dissemination of information. Therefore, the creative conception of library logo design should start with the dissemination of information and the needs of library social function, and make clear what the designed logo represents and what to tell the audience, not just the formal design as the starting point. This is an important prerequisite for modern logo design. The signs of the famous American Library and Lincoln and Watkinson Library (see attached figure) embody the above design principles. They all have the following unique design features.
1. Simple and easy to recognize and remember.
The successfully designed logo has good recognition and memory. Whether it is graphics or words, whether it is concrete or abstract, it should be clear at a glance, vivid, concise and easy to remember, and express the richest ideas in the most concise language. Refine the graph to the point where it can't be refined any more. For example, the library logo county mentioned above is composed of the simplest book-like patterns, which are simple and clear, and people will never forget it.
2. Clear connotation and outstanding personality
The graphic meaning and color symbols of the successfully designed library logo are clear and prominent, and Shang Jun's design clearly expresses the connotation and functional characteristics of the library, making people see the categories of the library at a glance. For example, the signs of Watkinson Library and American Library all use books to express the functions of various libraries.
3. novel and unique, eye-catching
Successful library logo design is novel and unique in creativity and modeling, unique and interesting, with distinct formal beauty and sense of the times, giving people unique beauty association and enjoyment. For example, the logo of American library is novel and unique: it consists of three books, with beautiful flower-shaped patterns, which are very pleasing to the eye.
4. Strong durability and good adaptability
A successful library logo is permanent in time and widely used, especially the logo highly summarized and refined by designers, which has strong adaptability, can be enlarged or reduced in different media, and can maintain the ideal communication effect. For example, the library logo above has been designed for a long time, and it can still adapt to today's libraries. Whether it is used as a library or on library cards, envelopes and stationery, the effect is very satisfactory.
However, a successful library logo design should not only have the above design standards, but also have its unique design characteristics and style. As a cultural institution of information dissemination, library logo has different connotations and functions from any other enterprise and product logo-according to their respective functions, various library logos with different characteristics can be designed. And these symbols, which are more * * * and more individual, fully embody their unique cultural spirit with their own styles.
Based on the individuality of the library and the basic principles of logo design, there is a certain theoretical basis for designing a successful library logo. Taking Selected Logo Works of Foshan Library (see attached figure) as an example, people can see the author's profound understanding of this design criterion and his unique creative thinking from this logo, so that the audience can appreciate the cultural spirit of Foshan Library from many aspects.
The author starts with the form of expression, adopts the symbol modeling of Zen Buddhism, and highlights the individuality and locality of the symbol, so as to increase its recognition and leave a deep impression on people. The author uses abstract expression, that is, abstract graphic symbols are used to express the meaning of symbols, so that graphics have implicit symbolic meaning in the abstract sense. And abstract the unique feelings of the object, and then use pure points, lines, surfaces and bodies to form abstract graphics to express a feeling and idea. This pattern has a strong form of expression, a strong sense of modernity and symbols, and a high memory value.
Secondly, according to the formal rules of logo design, the author rationally scrutinizes the relationship of contrast, harmony and rhythm among various components: that is, to seek unity in change and change in unity, and finally to make the logo concise, clear, unified and perfect in visual language expression.
Library logo design is a kind of "condensation", which is not only the condensation of design itself in intuitive expression, but also the creative contraction of design concept and conception: a good library logo should best show the different types and attributes of the library. The individual characteristics of regional libraries can spread the information of libraries, build a bridge of understanding with the public, and make libraries serve the public better and more fully. Therefore, library logo should be the product of high artistry and knowledge, and the crystallization of creative thinking of art designers. Creative use of appropriate visual language forms, so that the logo has a concise and perfect form and the best visual effect, but also has rich connotations, which is the highest realm that art designers strive to achieve.
This creative way has both rational logical thinking and perceptual visual effect. However, the formal law of its design is not single, but a combined way of composition. It is precisely because of these changeable forms that the signs are full of changes and vivid images. Generally speaking, it is a creative thinking activity: only by using these laws flexibly can we design a high-level logo library logo design, which is of great significance for the library to open to the society and establish a good image of the library.
It is believed that with the continuous innovation of library logo design concept, more and better works will come out, which will surely push the public relations of the library to a new level and accompany our cultural undertakings to the 2 1 century.