Paper "Understanding of Made in China"
Feel the power of "Made in China"! My thoughts on the life of wealth: Facing the dilemma of "Made in China" ... I have been impetuous recently, which may be due to my work. Occasionally, it is rare to smile when you see lazy sheep in cartoons. At noon today, I specially turned on the TV to watch News 30 Minutes, because I always saw the news of CCTV news revision on the portal website recently, so I had to see it myself. When it was opened, the news had been broadcast to the international part, and there was nothing special except a little change in visual sense. Of course, I just skim through it. It is said that the news content has also been greatly adjusted, but I don't care about these. I'm not in the mood to continue watching, but the TV is still on and stays on the CCTV news channel. I was browsing the web carelessly when the word "Made in China" came to my ears. The discussion about "Made in China" is not a new topic, but interviews with some CEOs who created national brands with "Made in China" attracted me. I left the computer and began to pay attention to this program. China is regarded as the "World Factory" program of CCTV News Channel, and this program is called "Made in China (II) Brand Rising Step by Step in the Cracks". Presumably this is a documentary dedicated to * * * and China's 60th birthday, and it should be a review of the road of brand building in China since the reform and opening up. The film selects many stories of private enterprises transforming from "Made in China" to "China brand". Since the Opium War, China has become a manufacturing factory in western capitalist countries, and the cheap labor on China land is the most important thing for the invaders. This idea has continued in western countries until now. In the early days of reform and opening-up, "Made in China" brought rapid economic development in New China and made many private entrepreneurs. At that time, with the pace of reform and opening up, some overseas Chinese entrepreneurs gradually moved their processing bases to the southeast coast of China, and thousands of small family-owned enterprises in Qian Qian began to raise their own funds and equipment, starting with buttons, zippers and small screws, and made efforts to become parts suppliers for these overseas companies. Over time, the original small workshop has become a big factory. Time is still advancing, and some factories still continue the fate of "Made in China", but they seem to be at a loss in the turbulent market economy; And some entrepreneurs with a keen sense of smell have found the answer, that is, if you continue to make "Made in China", you will never be able to control your own destiny. "Made in China" has been competitive after years of development, but OEM is only a processing factory, not a real enterprise. Therefore, many private entrepreneurs seek the survival of their own brands in the cracks. Feel the power of "Made in China" in the reform and opening up, and feel the economic development and life changes brought by "Made in China" from a macro perspective. Which group has assumed the role of "Made in China"? Obviously, that's our small and medium-sized enterprises. These enterprises are scattered like dust in every corner of China. You can't personally feel their strength, and they are not as famous as big companies. However, they are indeed the middle forces at the bottom of China's economy! Mr Wei Zhe, executive director and CEO of Alibaba Network Co., Ltd., used such a set of quantitative data to evaluate small and medium-sized enterprises. "It is particularly easy to remember the small and medium-sized enterprises in China. In short, it is' 987654'. 9: More than 90% of enterprises in China are small and medium-sized enterprises; What is particularly exciting is that 80% of patents and innovations in China come from small and medium-sized enterprises; 7: 75% of social employment comes from small and medium-sized enterprises; 6. More than 60% of China's exports are created by small and medium-sized enterprises; 5. More than 50% of GDP is contributed by SMEs; More than 45% of tax revenue is contributed by small and medium-sized enterprises. Alibaba serves small and medium-sized enterprise customers, so these data in Wei Zhe are more scientific. Such a set of data really deserves our applause for SMEs. Whether "Made in China" realized the rapid economic development in China at the beginning of the reform or the transformation of "Made in China" on the brand road in the new century, it shows that our small and medium-sized enterprises are writing the myth of China economy with great enthusiasm. The rise of China depends on its strong economic strength, and the establishment of national brands is the only way for China people to master their own economic lifeline. In the cold winter market competition, SMEs have a long way to go!