The global economy is developing towards diversification and integration. Marketing is the lifeblood of enterprise management and an important weight for enterprises to participate in market competition. In marketing, customers are regarded as gods, and the consumer market is the main research object. Al, a modern marketing strategist. Rice once said: "Marketing is a war, the enemy is the competitor, and the customer is the basis for winning." From the early fast food industry and beverage industry to the computer industry, automobile industry and real estate industry in recent years, the "war" characteristics of marketing have been reflected. This kind of war is a war without smoke, and it is a war with price, channels, media and promotion as weapons. Its success or failure lies not in the advanced weapons, but in the correct marketing strategy and efficient operation ability, which is the market competitiveness.

From this perspective, it is necessary for entrepreneurs to understand the definition of the word "marketing". The meaning of marketing refers to all human activities related to the market, that is, using the market to realize potential exchange to meet people's needs and desires. It is an exchange activity between enterprises and customers seeking valuable goods. McCarthy, a famous professor, put forward the "4P strategy" of marketing mix for the first time in his book Basic Marketing, that is, product, price, sales area and promotion means to meet the needs of customers in the target market. On this basis, Professor K put forward the "6P strategy" of "big marketing", that is, to increase the relationship between the regime and the public. Later, when he came to China to give a lecture in June of 1986, he put forward the strategy of exploration, division, priority and positioning, which constituted the marketing mix of 10P.

With the rapid development of the new economy, new marketing models have emerged, which are mainly manifested in four types: first, service marketing, second, network marketing, third, concept marketing and fourth, integrated marketing. The biggest difference between new marketing and traditional marketing lies in the difference in market dominance. The former is consumer-oriented, "consumer-centered" and takes the market as the starting point of the production process. The responsibility of the enterprise is to conduct market research and understand the actual needs of customers, so as to produce marketable products; The latter is oriented by the production concept, "production is the center", the market is the end point of the production process, and the responsibility of the enterprise is to directly push the products to the market. The innovation of the new market economy model has dealt a heavy blow to the traditional marketing model that only pays attention to immediate interests, and also brought new opportunities for the development of enterprises. This leap has also changed the marketing concept of enterprises from the enterprise-centered concept in the past to the customer-centered concept now, thus forming a real people-oriented management model.

The new marketing model has been widely recognized and valued through continuous practice summary and development and evolution. According to its characteristics and laws, we should formulate market operation norms, improve the operation mechanism, pay attention to giving full play to the advantages of enterprises, stimulate the creativity of marketing teams to carry out scientific marketing, and firmly establish the business philosophy that the market is everything. From this point of view, the management of enterprises should take how to innovate enterprise marketing under the new economic conditions as the primary task at present. According to these four new marketing models, combined with the industry and enterprise background, we can try from the following aspects:

First, advocate quality service and face users with the principles of fairness, justice and openness.

For a long time, the power industry has taken "people's power industry for the people" as its service purpose. "regard customers as god" is not just a good word, but must be true. A few days ago, the "Bright Project" carried out by the power system was organized and implemented according to the new marketing concept of "taking consumers as the center". Changed the past work style of "the door is difficult to enter, the face is ugly, and things are difficult to handle", and greeted every customer with a smile service; Change the bad phenomenon of "eat, take, get stuck and want" in the past, and bind the staff with strict rules and regulations and strict organizational discipline; It is necessary to change the "personal electricity", "relationship electricity" and "power electricity" that appeared when individual employees abused their powers in the past, and provide customers with convenient, fast and satisfactory services in accordance with standardized and standardized service requirements.

By improving the service, we have vigorously developed the Ding power market, achieved obvious economic benefits, fundamentally enhanced the overall strength of electric power, and better provided high-quality and good services to the society.

Two, strengthen the marketing team, organize sales channels, scientific and standardized management.

As electricity is a special commodity, it can meet the core interests of customers. Therefore, the power sector should take these core interests as the starting point, attach importance to analyzing and studying the market demand, understand the current and future needs of customers, and guide the operation of the whole company with the concept of "consumer-oriented". From the organizational structure, departmental relations, equipment and capital use to the formulation and improvement of personnel arrangement and incentive mechanism, the market is the core of overall arrangement. At the same time, it is also an effective means to improve the comprehensive competitiveness of enterprises by using perfect sales network, modern concepts and modern technical means, establishing normal working order, and using marketing theory and marketing combination strategy to conduct point-to-point, point-to-face and face-to-face extensive exchanges. In addition, establishing a marketing team that is good at fighting tough battles can occupy the market by surprise and is also a magic weapon to win.

Third, improve the management system, improve work efficiency and fully participate in market competition.

As the saying goes: know yourself and know yourself, and you will win every battle. In the new economic activities, the acquisition of information is the most important, which can activate the whole market and make the marketing "war" more intense. Therefore, the establishment of relevant market research institutions and information network channels is a necessary condition to improve marketing efficiency and fully participate in market competition. Marui Department Store in Japan was originally a 13 square meter shop. Due to the analysis of the economic environment and a large number of market surveys in the later period, it is found that the Japanese youth's expenditure pattern has the impulse to exceed consumption, so the goods are all paid by installments. This move is very popular with young people. Therefore, this group of fixed consumers accounts for 82% of their total customer traffic. Today, this company has developed into a famous big enterprise in Japan.