Brainstorming comes from the word "brainstorming". The so-called brainstorming, first used in psychopathology to refer to the mental disorder of mental patients, has now become unrestricted free association and discussion, with the aim of generating new ideas or stimulating innovative ideas.
In group decision-making, because of the psychological interaction of group members, it is easy to succumb to the opinions of authority or the majority, forming the so-called "group thinking". Group thinking weakens the critical spirit and creativity of the group and damages the quality of decision-making.
In order to ensure the creativity and improve the quality of group decision-making, a series of methods to improve group decision-making have been developed in management, and brainstorming is one of the typical methods.
Case:
Gamaury Company is a small and medium-sized French private enterprise with 300 employees. Many electrical appliance manufacturers produced by this enterprise compete with it in the market. The sales person in charge of this enterprise was greatly inspired after attending a meeting on giving full play to the creativity of employees, and began to plan and form a creative team in his own company.
After breaking through the obstacles from the company, he arranged the whole group (about 10 people) to a small bargain hotel in the country. In the next three days, everyone took some measures to avoid external calls or other interference.
The first day is training. Through various trainings, people in the group began to get to know each other, and the relationship gradually became harmonious. Some people were surprised at first, but they soon got into the role.
The next day, they began to train their creative skills and began to involve intellectual incentives and other methods. They have two problems to solve. After solving the first problem and inventing an electric appliance with new functions that other products don't have, they began to solve the second problem and named this new product as.
In the process of solving the first and second problems, the method of intellectual encouragement was used, but in the process of solving the naming problem of new products, after more than two hours of intense discussion, * * * took more than 300 names for them, and the supervisor temporarily kept them. ?
On the third day, the supervisor asked everyone to write down the names proposed by everyone yesterday from memory. Of the more than 300 names, remember more than 20. Then the supervisor screened out three names that everyone thought were feasible from these more than 20 names. Then these names were consulted with customers, and finally one was determined.
As a result, as soon as the new product came into the market, it was warmly welcomed by customers because of its novel functions and catchy and memorable names, which quickly occupied most of the market and defeated its competitors in the competition. Case study:
As can be seen from the above example, the so-called brainstorming meeting is actually a method of intellectual motivation. The original English meaning of this method is brainstorming, which literally translates into the nonsense of mental patients. Osborne borrowed this word to describe the characteristics of the meeting, which is to open the minds of the participants, let various ideas collide with each other, and stir up creative "storms" in their minds.
Brainstorming is a democratic way of deliberation. Through meetings, all participants can freely exchange ideas or opinions in a free, happy and free atmosphere, and debate and defend a certain issue intentionally or unintentionally. Also known as intellectual motivation method, it was first proposed by American creative scientist Osborne in 2006 and officially published in 2006 as a method to stimulate creative thinking.
The practice of invention and creation shows that the creative thinking ability of truly talented inventors is far superior to that of ordinary people. But for people with ordinary talents, if they can inspire each other and complement each other, they will also produce extraordinary new ideas or plans.
As the saying goes, "two heads are better than one", which is the Chinese translation of Osborne's brainstorming method, that is, brainstorming method.
There is nothing profound about brainstorming. The question is how to do it. Meetings are a way of brainstorming, but not all forms of meetings can achieve the effect of opening people's minds and speaking freely. Osborne's contribution lies in finding an operating program that can effectively realize information stimulation and information appreciation.
No wonder Osborne invented the creative technique of brainstorming in 1930s, and it was popularized in the United States, and the Japanese followed suit, which made the inventions and rationalization suggestions of enterprises fruitful. The creative potential of employees is huge, and an excellent leader should know how to explore and use this potential.
Extended data:
Enlightenment from the case of Gamori company;
Intellectual incentive method is suitable for solving simple and strictly determined problems, such as studying product names, advertising slogans, sales methods, product diversification, and advertising and other industries that require a lot of ideas and creativity.
In enterprises, leaders are the most important decision makers, but for leaders, one's wisdom and strength, experience and vision of observing problems are limited. So leaders often have some confusion.
For example, when an enterprise carries out an activity, because it has formed a certain formula in thinking, it can never jump out of the inherent mode when making a plan, which gives employees a sense of boredom and mobilization.
Passion can't afford it, and activities are therefore generalized; For example, leaders often encounter some difficult things in management, and there is often no good way to think hard.
At this time, you can listen to the opinions of employees and try to use brainstorming to help solve some problems, because this can not only brainstorm and fully embody democracy, but also mobilize the enthusiasm of all employees in management and reduce the mistakes in decision-making to a certain extent.
In specific operations, leaders can create an opportunity for employees to raise topics that need to be discussed intentionally or unintentionally, encourage everyone to speak boldly, open the door of the discussant's thinking, and let some new ideas emerge in the discussion.
We often have the experience that when a person is in a warm environment, when seeing others express novel ideas, his thinking is stimulated, his emotions are infected, his subconscious mind is naturally awakened, and great creative wisdom naturally emerges in the process of generation. A lot of information is constantly flooding people's brains, and whimsy will gush out.
At this time, people present will be unable to restrain their inner excitement and struggle to say what they want to say. The more lively the scene, the more people will compete to speak; The more people talk, the more ideas will be formed, and a good plan will be formed.
References:
Baidu encyclopedia-brainstorming method