What is the definition of marketing? Marketing, also known as marketing, marketing or marketing, as an important module of management and education managers, has been included in classic business management courses such as MBA and EMBA. Marketing is an activity, process and system that brings economic value to customers, customers, partners and the whole society in the process of creating, spreading, spreading and exchanging products. Mainly refers to the process of marketing personnel to carry out business activities and sales behavior for the market.

Marketing refers to a series of market-related business activities (including market research and forecast, product conception and design, product production, pricing, distribution, sales guarantee and after-sales service, etc.). ) is carried out by the enterprise under the concept of taking customer demand as the center.

One-to-many marketing evolved from one-to-one marketing. One-to-one is the docking of independent customers, and one-to-many is the docking of customer groups. The most traditional form is "family sales meeting"

definition

1. One-to-many marketing establishes personalized marketing communication for each customer group. Focus on customer classification and establish interactive and personalized business processes;

2. One-to-many marketing means that a single marketer sells or markets a group of customers, and introduces, displays and promotes the efficacy and characteristics of products or services to a group of buyers with the same needs, so as to promote their purchase.

Organize the production of products according to market demand and provide products to customers in need through sales means. This is called marketing. In countries with different politics, economies and cultures, marketing should not be static. Even in the same country, in the consumer goods industry, business-to-business industry and service industry, marketing methods are different. In the same industry, different enterprises also have their own different marketing methods. Marketing is a subject about how enterprises discover, create and transmit value to meet the needs of a target market and gain profits at the same time. Marketing is used to identify unsatisfied demand, define and measure the scale and profit potential of target market, and find the most suitable market segment for enterprises to enter and the market supply suitable for this market segment.

What is marketing? The definition of marketing. Referred to as marketing, Taiwan Province Province is often called marketing; It refers to the process that individuals or collectives obtain what they need by trading their own products or values, so as to achieve a win-win or win-win situation. It contains two meanings: one is verb understanding, which refers to the specific activities or behaviors of enterprises, which is called marketing or market operation at this time; The other is noun understanding, which refers to the study of enterprise marketing activities or behaviors, and is called marketing, marketing or marketing. Marketing is the study of the whole transaction process in the economic society, but the transaction belongs to marketing. Please note that I use marketing, not marketing. Marketing studies the whole transaction process, so it is marketing to apply this research result to benefit myself or the enterprise. The whole transaction process is very complicated, which also leads to marketing problems, such as research and development, market research, strategy, segmentation and so on. All this process is a whole, and all the links involved in marketing must be done well, so that is the perfect marketing. In fact, there are two different definitions of marketing today: authoritative definition and new definition. Let's analyze them one by one. I. Authoritative Definition The definition given by the American Marketing Association: Marketing is an organizational function and procedure that creates, communicates and delivers value for customers and manages customer relationships, thus benefiting organizations and their stakeholders. Philip? Kotler's definition emphasizes the value orientation of marketing: marketing is a social and management process in which individuals and collectives satisfy their needs and desires by creating and exchanging products and values with others. Kotler defined marketing in 1984: Marketing refers to the function of an enterprise: to know the unsatisfied needs and desires at present, to estimate and determine the needs, to select and decide the target market that the enterprise can best serve, and to decide the appropriate products, services and plans (or schemes) so as to serve the target market. E.J. Marty (in1960) also defines micro-marketing: marketing is the responsibility of an enterprise's business activities, which directly guides products and services from producers to consumers or users to meet customer needs and realize company profits, and it is also a process of social and economic activities, with the purpose of meeting social or human needs and achieving social goals. (Basic marketing, page 1 9). Although this definition is one step ahead of the definition of American Marketing Association, it points out that meeting customers' needs and realizing corporate profits have become the company's business objectives. However, both of these definitions indicate that marketing activities begin with the end of product production activities and end with the transfer of goods to users. Therefore, enterprise marketing activities are limited to the narrow scope of circulation, and are not regarded as the whole process of enterprise operation and sales, including market research, product development and pricing. The definition given by Gronlos emphasizes the purpose of marketing: marketing is to establish, maintain and consolidate the relationship with consumers and other participants through mutual exchange and commitment under a kind of interest relationship to achieve the purpose of all parties. Second, the new definition Professor Guo Guoqing from the Business School of Renmin University of China suggested that this new definition should be completely expressed as: Marketing is not just an organizational function, but a series of processes to create, spread and transmit customer value and manage customer relations for the benefit of the organization itself and its stakeholders. Dennis, CEO of AMA, is one of the main forces to re-examine and revise AMA's official definition of marketing. Dunlop The first official definition of marketing was adopted by AMA's predecessor, American Association of Marketing Teachers, in 1935 and formally adopted by AMA in 1948. 1960, when AMA re-examined the definition of the first edition, it decided to keep it unchanged without making any changes. In this way, the original definition of marketing has been used for 50 years until 1985. The revised definition is the most common definition of marketing today: marketing is a process of planning and implementing ideas, pricing, promoting and distributing goods, services and ideas to create exchanges that meet individual and organizational goals. This definition has been used until now, and it was not revised until the summer of 2004. This new definition is the first revision of the definition of marketing in recent 20 years, and it is no wonder that it has attracted the general attention of marketers. Of course, the reason for attracting everyone's attention lies in the status of AMA. Therefore, if she makes such a modification, it will naturally attract attention from all sides.

What is the definition of travel agency marketing? Tourism marketing is a marketing management activity with the purpose of meeting tourism demand and realizing enterprise goals and the exchange of tourism products as the core. It is a process of managing tourism demand and balancing the supply and demand of tourism products, and it is the application and development of marketing in tourism.

Five concepts of tourism marketing: enterprise-centered tourism marketing concept: production concept, product concept and sales concept. Consumer-centered tourism marketing concept.

What is the definition of marketing? What marketing is there? Also called marketing, marketing or marketing. Referred to as "marketing", Taiwan Province Province is often referred to as "marketing"; It refers to the process that individuals or collectives obtain what they need by trading their own products or values, so as to achieve a win-win or win-win situation. It contains two meanings: one is verb understanding, which refers to the specific activities or behaviors of enterprises, which is called marketing or market operation at this time; The other is noun understanding, which refers to the study of enterprise marketing activities or behaviors, and is called marketing, marketing or marketing.

Marketing Consumer Core Customer Customer Lifetime Value (CLV) Customer Relationship Management (CRM) Marketing Combination Marketing Orientation (also known as "Customer Concern" and "Marketing Concept") Sustainable Competitive Advantage Core Competitiveness Experience Curve Effect Marketing Short-sighted Market Differentiation Target Market Opportunity Analysis Business Model Value Chain Value Transfer Market Share Scale Economy End-user Competitive Strategy Competitive Advantage

The development stage of marketing theory

The first stage: the initial stage. Marketing was founded in the United States from the end of 19 to the 1920s, and originated from the development of industry. At this time, the research characteristics of marketing are: a. Emphasis on promotion and advertising, without modern marketing theory, concepts and principles; B. marketing theory has not been paid attention to by society and business circles. The second stage: the application stage. From the 1920s to the end of World War II, it was the application stage, and the development of marketing at this stage was manifested in the application. The research of marketing theory has begun to move towards the society, which has attracted the attention of the majority of business circles. The third stage: the formation of the development period. The 1950s and 1980s were the development stages of marketing, and the market began to appear a state of oversupply. The fourth stage: the mature stage. Since 1980s, it has been a mature stage of marketing, which is manifested as follows: a. It is related to other disciplines, b. It has begun to form its own theoretical system; The 1980s was the revolutionary period of marketing, and it began to enter the field of modern marketing, which made the marketing look brand-new.

Marketing framework

As an independent discipline, marketing is a combination of marketing principles and marketing management. The framework of marketing is mainly divided into the following parts: the basic theory of marketing, market investigation and analysis, marketing strategy, marketing strategy, marketing organization and control, marketing application and innovation.

What is the definition of marketing market? What is the difference between marketing and marketing? Marketing is also called marketing, marketing or marketing. Referred to as "marketing", Taiwan Province Province is often referred to as "marketing"; It refers to the process that individuals or collectives obtain what they need by trading their own products or values, so as to achieve a win-win or win-win situation. It contains two meanings: one is verb understanding, which refers to the specific activities or behaviors of enterprises, which is called marketing or market operation at this time; The other is noun understanding, which refers to the study of enterprise marketing activities or behaviors, and is called marketing, marketing or marketing.

Marketing market refers to the market situation in the marketing process, mainly around the word market.

Definition of Marketing Marketing is a social activity and management process that a person or a group meets their own needs by creating, providing and exchanging valuable products. It not only attaches importance to sales, but also emphasizes that enterprises should plan all marketing activities from product design on the basis of fully understanding and analyzing the market, so as to ensure that products can be sold smoothly and occupy the market quickly.

The purpose of marketing is to overcome the obstacles in the exchange process and ensure the smooth completion of the transaction.

The characteristics of marketing: focusing on meeting customers' needs, paying attention to the realization of long-term interests and strategic goals, and achieving the ultimate goal through team strategic planning and integrated marketing.

What is the concept and definition of marketing? Marketing is a process of planning and implementing ideas, pricing, promoting and distributing goods, services and ideas to create communication that meets individual and organizational goals.